MxMIndia

Tag: Concept Communication

  • The campaign presents a humorous take on home loan rejection in this segment

    HomeFirst launches inaugural ad campaign

    By A Correspondent

     

    HomeFirst has launched a new campaign titled “Samman Ka Permanent Address”. Said Rajarshi Mitra, Brand Manager, HomeFirst: “During our day-to-day interaction with the customers, we have found their urge to be respected in the society as a huge driving force in their pursuit to upgrade their current lifestyle. Ownership of a home takes them to the top of that respect chain (if I can put it that way). Together with Concept Communication, we have used this insight to create a fun TVC and a series of print ads.”

     

    Added Rachanah Roy, NCD, Concept Communication: ”The brief was unique and challenging considering the clutter of home loan communication. The respect and acknowledgment spin was an intentional approach as it is an untouched underlying problem. What started as a jingle came to become a fictitious character with a fresh approach to storytelling supported by creative and directional inputs from Anand Karir (A Glass of Whisky Films) our valued partners.”

     

     

  • The IIFA Case Study showcased Zzebra’s campaign which followed an umbrella messaging structure that revolved around creating strategic communication

    Zzebra PR wins Gold from PRCI for their work on promoting IIFA Awards

    By A Correspondent

     

    Zzebra Public Relations has won the Gold in the Best Case Study from Public Relations Council of India (PRCI) for the outstanding work done in promoting the International Indian Film Academy(IIFA) Awards for its client Wizcraft International Entertainment Pvt. Ltd.

     

    The IIFA Case Study showcased Zzebra’s campaign which followed an umbrella messaging structure that revolved around creating strategic communication across key mainstream and regional publications, magazines, the online space, and television networks. The plan comprised of proactive and innovative PR activities to strengthen IIFA’s key attributes of being the global, glamorous and credible awards ceremony.

     

    Pooja Chaudhri, Joint Managing Director, Zzebra PR said: “Our understanding of the entertainment/lifestyle sector and media expertise is unmatched. Our domain knowledge on large scale events, both in entertainment and lifestyle, and our media networks across the country are our key strengths. We have successfully handled on-going communication for IP entities and large-scale events to the satisfaction of our discerning clients. Additionally, our understanding of media and their requirements when dealing with large international events and celebrity icons helps us to achieve better results for maximum client impact.”

     

    Zzebra PR is a leading communication company headquartered in Mumbai. Its portfolio of clients is spread across different industry sectors such as sports, entertainment, lifestyle, real estate, technology, automobile, retail and hospitality, among others. Zzebra is part of Concept Communication,India’s largest independent advertising agency.