MxMIndia

Tag: Comstrat

  • Final of communication strategy contest draws talent, ideas

    Students impress Coke in Draftfcb Ulka Comstrat 2012

    By A Correspondent

     

    The finals of the seventeenth edition of Draftfcb Ulka Comstrat 2012 were held in Mumbai in December 2012, in association with K J Somaiya Institute of Management. The case study contest for management schools involves a live case study, and this year’s competition was on the energy drink Burn from the Coca-Cola Company.

     

    Draftfcb Ulka Comstrat, (Communication Strategy in short), is a reflection of the strong tradition of strategy-based advertising that has been practiced by Draftfcb Ulka over its 50 year life span. The uniqueness of Draftfcb Ulka Comstrat lies in the fact it is the first competition launched in the area of advertising and communication strategy based on a real life marketing situation, on a live brand.

     

    The competition offers an excellent opportunity for students to work on a live case and build an interface with senior advertisers, marketers and academia. It is designed to help all the constituents, the company gets fresh, inspiring new ideas and perspective, students gain and learn from industry stalwarts and Draftfcb Ulka furthers its academic connections.

     

    This year it received participation entries from over 50 teams out of which five were shortlisted for the final round. The five shortlisted teams this year were from IIM Indore, JBIMS (Bajaj), MICA, SIMC (Symbiosis) Pune and SIMSR.

     

    Out of these teams SIMSR Somaiya Institute of Management and Research emerged as the winner by presenting a scintillating demonstration of strategy to increase off trade sales of the energy drink Burn. They brought out clarity of thought in their idea of ‘Turbocharge your passion’, based on the analysis conducted by them.

     

    The jury for this year included Ajay Konale, (Senior Manager – Brands, Coca-Cola India), Dorab Sopariwala, (Consultant – Consumer Behaviour, and Editorial Advisor to NDTV), Kinjal Medh, (COO, Cogito Consulting), and Vidyadhar Wabgaonkar, (Senior Vice President, Head – Strategic Planning, Draftfcb Ulka Advertising (West and South)).

     

    Kinjal Medh, COO, Cogito Consulting, and a long time jury member of Draftfcb Ulka Comstrat said, “The competition has grown tremendously in terms of number as well as quality of participants and student’s enthusiasm.”

     

    Calling it an exciting competition Mr Konale added that “We looked at three parameters, first the relevance and richness of the content, second the structure of thinking, the clarity of thought and hence the clarity of recommendations and third presentation and the communication.”

     

    This year’s winners SIMSR (Somaiya Institute of Management & Research) received a cash prize and a host of gift vouchers. The sponsors for the 2012 edition are Amul, Act II Popcorn, Croma, Kansai Nerolac Paints, ITC Sunfeast, Wipro and Zodiac Clothing Company.

     

  • Comstrat offers an excellent opportunity for students to work on a live case and build an interface with senior advertisers, marketers and academia

    Draftfcb Ulka Comstrat 2012 – grand finale on Dec 22

    By A Correspondent

     

    DraftFCB+Ulka’s Comstrat, now in its seventeenth year, is the first ever case-study competition in the area of marketing communications, organized in association with K J Somaiya Institute of Management. The exciting youth oriented brand case study this year, Burn, has been provided by Coca-Cola India. The Case Study can be accessed at http://www.draftfcbulkacomstrat.com/index.html

     

    Comstrat, Communication Strategy in short, is a reflection of the strong tradition of strategy-based advertising that has been practiced by Draftfcb+Ulka over its 50 year life span. Comstrat is conducted in the area of advertising and communication strategy based on a real life marketing situation, on a live brand.

     

    Comstrat offers an excellent opportunity for students to work on a live case and build an interface with senior advertisers, marketers and academia, and over the years several management institutes and renowned companies across various industries have participated.

     

    Here is what Kinjal Medh, Chief Operating Officer, Cogito Consulting and a long time jury member of Comstrat had to say, “The first ever case-study competition in the area of communication strategy, Draftfcb Ulka Comstrat has been a huge success with increasing participation and stronger competition every year from India’s leading B-schools. Students relish the opportunity to spar with real life communication challenges and the industry benefits from inspiring out-of-the-box solutions from fresh young minds.”

     

    The past years have seen keen participation from management institutes across the country, and enthusiastic support from the industry. Some of the past year cases have been Hutchison Max(1997), Tata Indica (1998), Cadburys Bournvita(2000), Marico Parachute (2001), Philips (2003), Indian Oil Corporation (2004), Colgate Cibaca (2006), Hero Honda Pleasure (2007), Tata Sky (2008), Titan Octave (2009), Nokia C3 (2010) and Bru World Cafe (2011). Past winners include IIM Calcutta, MICA, Bajaj, NMIMS, KJ Somiaya, IIT Bombay SOM etc. This year the finale is to be held on 22 December at K J Somiaya’s Management Centre Auditorium. Be there to cheer the six finalists.

     

    Event Details:

    2pm, December 22nd, 2011

    Venue: K.J.Somaiya Institute of Management Studies & Research, Vidyanagar, Vidyavihar (East), Mumbai-400077

    http://www.draftfcbulkacomstrat.com/index.html