MxMIndia

Tag: comSCORE

  • Introduces advanced audience planning tool, while leveraging Kantar data

    Comscore launches Plan Metrix Multi-Platform

    By Our Staff

     

    Comscore, the media measurement and analytics company, has announced the introduction of its Plan Metrix Multi-Platform product to the Indian market. This solution combines consumer’s desktop and mobile behaviour with detailed information about their lifestyles, interests, attitudes and demographics for a unified digital view.

     

    Said Puneet Avasthi, Director, Specialist Business, Insights Division at Kantar: “As audiences increasingly gravitate towards the digital medium, it has become imperative for brands to sharpen their online targeting, to reach the right audiences. Kantar’s New Indian Consumer Survey (NICS) offers an unmatched profiling of audience segments on demographic, lifestyle and product usage characteristics. Kantar and Comscore have come together to create a data fusion-based product which combines Kantar’s NICS and Comscore’s MMX Multi-Platform to provide a holistic and comprehensive view of digital audiences for sharper profiling and targeting.”

     

    Added Joris Goossens, EVP APAC and EMEA, at Comscore: “We are delighted to introduce Comscore Plan Metrix Multi-Platform in India, giving our clients more advanced audience segments that are better aligned with how digital media is analysed and planned today. Our global partnership with Kantar has already had a massive impact and now as we move forward in this key market, we are confident we will be able to enhance our client’s consumer targeting and digital media planning capabilities.”

     

  • India sees a 31 percent Year-Over-Year growth in online population, 6x the rate of global internet population growth as per comScore's '2013 India Digital Future in Focus' report

    India has 2nd fastest growing online population

    By A Correspondent

     

    Digital media measurement firm comScore has released its ‘2013 India Digital Future in Focus’ report. The report has overview of the Indian market and identifies the prevailing trends in web usage, online video, social networking and online advertising that define the Indian online landscape. There is also a special spotlight covering online market trends in Online Retail, Travel, Entertainment, Real Estate, News and Information.

     

    Key highlights from the 2013 India Digital Future in Focus include:

    • At 73.9 million home and work internet users, the Indian online population currently ranks as the 3rd largest in the world after China and the U.S.
    • With 75 percent of its internet users under the age of 35, India has the youngest skewing online population among BRIC countries.
    • Across all age and gender groups, Women between the ages of 35-44 are the heaviest internet users in the Indian market.
    • The Indian blogging audience grew 48 percent in the past year to 36 million visitors, while 26 percent of category traffic comes from mobile phones and tablets.
    • 54 million internet users in India watched online videos on their computer, representing a 27 percent increase over the past year.

     

    The 2013 India Digital Future in Focus report is part of our Future in Focus series.

     

    A copy of the report can be accessed free-of-cost from: http://www.comscore.com/india2013

     

     

  • As per the latest comScore numbers, SVG Media (including all entities: Tyroo, Velocity, PrecisionMatch and DGM India) is the third largest display ad-network in India after Google and Tribal Fusion

    SVG Media boasts of 31.2 million unique visitors

    By A Correspondent

     

    SVG Media continues to retain its leadership position with the current reach of 31.2 million unique visitors. As per the latest comScore numbers, SVG  Media (including all entities: Tyroo, Velocity, PrecisionMatch and DGM India) is the third largest display ad-network in India after Google and Tribal Fusion and the largest Indian display ad-network that reaches out to 46% of the Internet audience over a 3 monthly average. comScore is the industry benchmark for measuring display ad-ecosystem and it does not track text links, e-mailers and other similar inventories which constitute a significant proportion of SVG Media’s portfolio apart from display.

     

    The average daily visitors and total page views for SVG Media stand at 3.8M and 856MM respectively. SVG Media not only has a significantly higher reach than that of other Indian ad-networks for February 2013 but also the highest 3 month average reach in the Indian Display ad ecosystem.

     

    SVG Media’s audience break-up includes 60 percent male and 40 percent female audiences on the internet. The 60:40 male to female ratio is in line with the overall internet user average. About 76 percent of SVG Media’s audience reach comes from the age bracket of 15-34 years, giving an advertiser the liberty to target a wider set of audience or to choose the most appropriate mix of Internet audience that they would like to tap.

     

    comScore Media Metrix monitors the online activities of individuals within a universe, defined as those aged 15+ who have accessed the internet from either a home or a work computer in the past 30 days. comScore does not monitor internet usage activities that are undertaken from an internet café or other public/shared computers.

     

  • comSCORE reports company's premium publisher network as reaching nearly 500 million unique users worldwide.

    Tribal Fusion is now world’s 2nd largest digital display ads provider

    By A Correspondent

     

    Tribal Fusion, the global online advertising provider owned by Exponential, is the world’s second largest source of display advertising, according to comSCORE’s December 2011 rankings of the leading global display networks.

     

    Site reach measurement service comSCORE reported that Tribal Fusion’s premium publisher network reached more than 490 million unique users globally, behind only Google (1.2bn) and just head of AOL Advertising (477m), which includes its advertising.com ad network subsidiary.

     

    The company said the new ranking reflected its growing global presence and increased demand from brand advertisers for campaigns that take advantage of its rich-media capabilities to offer more engaging creative executions.

     

    Dilip DaSilva, founder and CEO of Tribal Fusion and parent company Exponential, said: “Brand advertisers across the globe are increasingly looking for new ways to leverage digital media to connect with their prospective customers and are looking for the same kind of high-impact and emotionally engaging creative messaging that they get from traditional TV advertising. And beyond just reaching their prospective customers, our tight integration with our publishing partners, allows brands to connect at scale with prospective customers using high-impact, engaging messaging.”

     

    Founded in 2001, Tribal Fusion has expanded across the globe and now operates offices in 37 locations worldwide including theUnited States, Canada, Mexico, Brazil, United Kingdom, Spain, Germany, France, Saudi Arabia, United Arab Emirates, South Africa, India, Thailand, Malaysia, Singapore, Indonesia, Philippines, Hong Kong, Australia and New Zealand.

     

    “Digital media can be accessed by visitors in any country; as a result most premium publishers attract a global audience. Through our ability to monetize publisher inventory in so many countries, we have now become the partner of choice for premium publishers in every country,” said DaSilva.