By A Correspondent
Mentos has rolled out its latest campaign CompliMentos in India. The campaign is part of Mentos’ global brand proposition ’Who says no to Mentos’ and will be active in India during the months of November and December 2019.
Said Rohit Kapoor, Head – Marketing at Perfetti Van Melle India: “Mentos as a brand always inspires fresh connection and the new limited-edition campaign shall strengthen it further. As a product, Mentos has enjoyed great adulation from Indian consumers. With this new introduction, we hope to help start great conversations via exchange of compliments printed on the wrapper. This campaign shall also be supported on Digital and on-ground medium.”