By Our Staff
Complan, the health food drink from Zydus Wellness Ltd, has announced a new “I’m Complan Boy-Girl” campaign featuring Madhuri Dixit and South Indian actress Sneha. In the new communication Madhuri & Sneha are highlighting criticality of Protein for growing kids.
The TVC has been conceptualised by McCann Worldgroup India and will air on TV in five languages – Hindi, Marathi, Bengali Tamil and Telugu. This video will be available across all of Complan’s digital and social media platforms.
Speaking about the Complan’s newly-launched campaign, Tarun Arora, CEO, Zydus Wellness, said: “Complan is an iconic brand in children’s health food drink category and contains 100% milk protein. Over the years we have highlighted to mothers the need to provide right quantity of good quality protein for full growth of kids. Madhuri and Sneha are not only known as superstars and acclaimed actresses but also as caring mothers who are completely involved in their kids’ growth and development. Because of this credibility, we decided to partner with them to help educate mothers about criticality of protein in their children’s growing years and to make the right nutritional choice, and therefore, to highlight how Complan is the superior solution to cater to this need.”