By A Correspondent
In February 2013, the Consumer Complaints Council (CCC) of ASCI witnessed a sharp increase in the number of complaints against ads in Healthcare category. The category had 36 complaints upheld. The second highest number of complaints were seen in the Education category, most of them claiming to guarantee 100% job placements.
HEALTHCARE
Dabur India Ltd’s Dabur Chyawanprash print ad claimed that “Dabur Chyawanprash provides 3 times more immunity”, “Helps improve the ability to fight illness by 3 times”, “ONLY Dabur Chyawanprash provides immunity”. The advertisers were not able to substantiate the claim with necessary support and data. The advertisement contravened Chapter I.4 of the Code and the complaint against the ad was UPHELD.
CCC found following claims in print ads by 35 different advertisers as either misleading or false or unsubstantiated and hence complaint against ads upheld:
BAKSON DRUGS & PHARMACEUTICALS PVT LTDÂ – Bakson’s range of products claimed that it “is the World’s largest Homeopathic corporate”.
BOURN HALL CLINICÂ – IVF treatment ad claimed “Infertility treatment centre with the world’s best success rate”, “World’s first and highest success rate giving IVF (Test tube baby clinic)”.
UMALAXMI ORGANICS PVT LTD’s Sugar Remedy claimed that it’s “India’s No.1 drug for sugar”, “Clinically proven”, “Trust of doctors, relief from diabetes”.
NATUROVEDA HEALTH WORLDÂ – Naturovedic treatment claimed that “Naturoveda has successfully treated more than 1 lakh patients till now”, “Naturoveda eradicates the disease right from its roots without any side effect”, “We treat physical weakness (male/female), diabetes, obesity”, “underweight, piles, joint pain, asthma, stomach problems, skin aliments, female disease, and hair problems”, “Winner of Hakim Ajmal Khan Global Award for Best Ayurvedic & Unanai Clinic”.
JAGRUTI TEST TUBE BABY CENTER claimed that it “provides complete and successful cure of infertility”.
JOLLY PHARMA INDIA - Jolly Vaseer Capsule & Ointment claimed that it “Helps to get rid of Haemorrhoids and piles”, “Avoid expenses and pain of operation”, “Vaseer capsule and tube – 100% Ayurvedic, no side effects”.
JOLLY PHARMA INDIA – Jolly Fat Go claimed that it “is effective ayurvedic medicine without any side effects”, “Jolly Fat Go capsule burns the accumulated fats and converts it into energy”, “Jolly Fat Go Anti – celluloid oil avoids wrinkles”, “Removes stretch marks caused after pregnancy”, “save yourself from dieting”, “Easy way to stay slim, smart and fit”.
PRATIRAJ HERBAL PHARMACY -Â Amrut Navjeevan Ayurvedic Oil claimed that it “goes in the depth through pores and creates a sticky sensation which helps in stopping pain and strengthens your bones”.
DR. NIGAM’S GOODHEALTH PVT LTD -Â Stem Cell Hair Transplant claimed that “Dr. Nigam has pioneered the procedure of spotlipo and has given well sculptured figures to millions of people. Bollywood celebrities, politicians, business tycoons and cine artists prefer him to other doctors”, “Dr. Nigam co-partners India’s first and only stem cell hair lab which was started 3 years back by a group of doctors with an investment of 100 crores”.
GAUTAM CLINICÂ – Ayurvedic medicines claimed that it “provides Successful treatment by 100% ayurvedic medicines for night fall, earlyfall and impotency through Ayurvedic medicines”.
CHANDAN HOSPITALÂ – Pocket Friendly Packages claimed “helps you lose 3-6 cms in only 45 minutes”.
DR. KRISHNAN CANCER HEALER CENTERÂ – Cancer Healer claimed that “when a patient is sent home saying that he cannot be cured, his family is asked to take care of him since he is going to die within a month or so. In such situation this patient is given Cancer Healer and sent for check-up, we found his reports normal”, “Cancer Healer is effective in case of V Grade Cancer”, “Helps in case of injuries which start stinking, water accumulation in stomach”, “Pleural effusion in lungs, Metastases in liver and brain, do not feel hungry, continuous reduction in weight, pain which doesn’t stop by morphine”, “It can be consumed along with radiotherapy and chemotherapy, Cancer Healer is called Communotherapy which heals any type of cancer”, “Names of patients which have been cured by Cancer healer are also given”, “Thousands of cancer patients have been cured and given a new life by Cancer healer”.
JOLLY PHARMA (INDIA)Â – Jolly Sunsex Gold Capsules claimed that ” A better formula which contains safed musli, shilajeet and saffron that helps you get rid of weakness”, “Increases power and immunity naturally”, “Visual implies sexual pleasure related benefits”, “Makes you strong and solid from inside”.
THE BODY CARE & CURE CLINIC – Slim I Lipo claimed that it “Helps lose 5kgs (35-50cms) in 7 days”, “Leads to Permanent weight reduction”, “Gives immediate visible result of 6-8cms of weight loss in 60 minutes”.
RAJ CLINICÂ claimed in their print ad that “Male sexual power in 7 days only”, “Successful Ayurvedic cure of early fall, nightfall and sexual problems”.
Ashrafi Clinic claimed that it “provides successful treatment of white spots”.
MAHAMAYA SALES & SERVICESÂ – Khatod Sanjeevini Plus claimed “to be effective for most of the ailments”.
FIT & FINE HEALTH CLUBÂ claimed “101% guarantee of 3 to 5 kg weight reduction and 2 to 6 inches reduction every month by sleeping on toning table”.
SUSSRUTHA PHARMACEUTICALSÂ – Diab Life claimed that “Diab Life completely cures Diabetes”.
NEW VISION LASER CENTERSÂ claimed that it “has cured more than 60,000 people from glasses”.
TARA HOMEOPATHY CLINIC claimed that “Baldness can be treated through homeopathic medicine”, “We help in growing natural hair”, “Stop hair fall today itself”.
LIFE SLIMMING & COSMETIC CLINICÂ claimed that it provides “World class “Stem Cell Therapy”, “Prevents hair fall, grows new hair”, “No invasive, no anaesthesia, no pain, no scar”, “World’s latest non-surgical liposuction with guaranteed 10 kg weight loss”.
HAKIM TULSIPRASAD AGARWALÂ – Hakim Tulsiprasad Products Range claimed that Shakti Tarang Capsules “makes your semen thicker and strengthens your body”.
RANBAXY LABORATORIES LTD -Â Volini claimed that “99% doctors have used Volini to relieve their pain” and “Volini No.1 doctor’s prescribed pain reliever”. since last 12 years”.
NEW LOOK LASER CLINICÂ – Laser Hair Removal Service claimed that “First time in India New Look has brought trusted and very safe treatment”, “For solving your skin related problems like vitiligo”, “Freedom from smoking”, “Freedom from obesity”.
ALCON LABORATORIES INDIA P. LIMITEDÂ – Alcon Replenish claimed that it “is World’s No.1 recommended solution”, “OPTI-FREE replenish with its patented tearglyde technology retains moisture in your eyes up to 14 hours irrespective of the lens you wear”.
SHREEJI UPCHAR KENDRAÂ claimed that it provides “Permanent cure of piles, warts, fistula and stone in 10 days with Ayurvedic medicine without any surgery”, “Reduce 3 to 7 kg in a month”, it will “Increase weight 2 to 5 kg in a month”.
EGO WELLNESSÂ – Stem Cell Therapy claimed “Be slim @ home”, “Lose upto 35-50 cms from abdomen, hips and thighs + guaranteed 5 kgs weight loss free”.
JDM AYUR PSORIASIS RESEARCH CENTREÂ claimed that it “has found rare herbs of the world which cures psoriasis in few months on its consumption”.
NUTURE HEALTH CAREÂ -Â Medora Capsule gel and oil claimed that “decreasing fat by merely applying Medora gel and oil on waist, arm and thigh”, “lose of weight by mere application on body”.
LOTUS HERBAL LIMITED - Lotus Whiteglow Range claimed that it “deep cleanses your skin, brightens it and prevents melanin production that causes skin darkening”, “Whiteglow Skin Whitening & Brightening Micro-Emulsion – It contains SPF-25, breakthrough formula that works 2-6 times faster and allows deeper penetration of ingredients”, “Whiteglow Skin Whitening & Brightening Nourishing Night Crème – It is a technologically advanced triple action formulation that contains rare fruit & plant extracts which nourish & lighten the skin, overnight” “It reduces dark spots, dullness & the appearance of pores, corrects uneven skin tone & improves skin moisture balance”, “The result: a fresh, radiant and fair skin when you wake up”.
REPL INDIAÂ – REPL range of products claimed that Super Sonic “is the No.1 Power Capsule”.
KADYAN OVERSEASÂ claimed that Night Riders Afgani Nuskha contains “Sheeghrapatan, swapnadosh, dhaatu rog, kam tanav”.
AADHAR HERBAL P. LIMITEDÂ – Aradhya Aloe Vera Juice claimed that it “provides Quick relief in obesity, diabetes, gas, constipation, piles, gout, joint pain, blood pressure, dengue, chikungunya, gastrointestinal ulcers, skin care, cancer, AIDS, sexual problems”.
MOHAK HI TECH SPECIALITY HOSPITALÂ claimed “Begin healthy life, free from obesity and diabetes”, “The only approved institute for surgery for obesity and diabetes”.
All above mentioned claims made in print advertisements needed to be substantiated with necessary support data, market research and analysis/data. The CCC concluded that in the absence of comparative data, the claims mentioned in the advertisements and cited in the complaints were inadequately substantiated. The advertisements contravened Chapter I.1 of the Code. The advertisements of JOLLY PHARMA (INDIA) – Jolly Sunsex Gold and MAHAMAYA SALES & SERVICES – Khatod Sanjeevini Plus also contravened Chapter III.4 of the Code. These complaints were UPHELD.
EDUCATIONÂ
PGP COLLEGE OF ENGINEERING AND TECHNOLOGY – UG Courses / PG Courses in their print ad claimed that PGP College of Engineering & Tech “provides 100% Placement provided through Campus Requirement”. The CCC concluded that as all the students were not placed, the claim of “Provides 100% Placement provided through Campus Requirement”, was not substantiated and was misleading. The advertisement contravened Chapters I.1 and I.4 of the Code. The complaint was UPHELD.
LITTLE KIDZ EDUCATION – Smartkidz Play School in their print ad claimed that it “is ranked No. 5 among 300 branded preschools in India”. The CCC noted that Silicon India ranked Little Kidz No.5 on the basis of best practices in Franchising, but to claim it as the 5th rank among branded preschools is misleading by implication. The advertisement contravened Chapter I.4 of the Code. The complaint was UPHELD.
Complaints against the following claims made in print advertisements by 27 different advertisers were upheld by CCC:
NARAYANAGURU COLLEGE OF ENGINEERINGÂ – Off Campus Recruitment claimed that it is the “only company in ASIA which is fully operated by Female Employees”, “Asia’s Largest Networking & Web Hosting Company”.
LA MILITAIRE ACADEMYÂ claimed “Selection Guaranteed!!!”, “Already Selected 1850+ Officers And 8500+ In Other Ranks”.
DGN MARITIME ACADEMY PVT LTDÂ – Join Merchant Navy ad claimed its “Placement 100% assured”.
AAKASH EDUCATIONALSERVICES LTDÂ – Medical & Engineering Entrance Exam claimed it “is India’s No. 1 Coaching Brand”.
S P T SAINI CLASSES claimed it “gives 100% selection guarantee in writing on stamp paper”.
VOICE OF GOD POLYTECHNIC COLLEGEÂ – Diploma in Mechanical Engineering claimed that it “provides 100% Placement”.
SANKARA EDUCATIONAL INSTITUTIONÂ claimed that it “provides 100% Placement”.
SHEKHAWATI GROUP OF INSTITUTIONSÂ claimed that it “provides 100% Placement”.
ANNAI NURSING & CATERING COLLEGEÂ claimed that it “provides 100 percent job guarantee”.
ST ANTO GROUP OF INSTITUTIONSÂ claimed that it “provides 100% Job assurance & inplant training in Kerala”.
ARJUN SHOOTING CLUBÂ claimed it “provides 100% employment guarantee”.
FGL ACADEMYÂ claimed that it “provides 100% Placement”.
INSTITUTE FOR EXCELLENCE IN SERVICES & PLANNINGÂ claimed that it “provides 100 percent job guarantee”.
ICA INFOTECH PVT LTD -Â Computerized Accountancy claimed that it “provides 100 percent job guarantee”.
INDIAN INSTITUTE OF AIRWAYS TRAININGÂ – Practical Training facility claimed that it “provides 100 percent job placement”.
THE PRINCETON REVIEWÂ claimed that it provides “Prep with world leader in GMAT, GRE, SAT, PSAT, IELTS, TOEFL”. The claim of world leader wasn’t substantiated with comparative data, records, documentation and with other appropriate necessary supporting data.
F2 FUN & FITNESS (INDIA) PVT LIMITEDÂ – Gold Gym Fitness Training Certification claimed that it “provides 100% Job Guarantee”, “Earn Rs 25000 to 100000 per month”
ARYAN COACHINGÂ claimed that it “Is region’s No. 1 institute since 8 years”, “Candidate selected for SI only from Aryan and no other institute”, “Selected for Patwari only from Aryan and no other institute”, “G III 2008, 1st rank in Bhilwara all categories”, “ISO 9001:2008 certified institute”.
VLCC INSTITUTEÂ claimed that it “gives 100% placement facility takes into consideration that you are placed in a good paying beauty and nutrition Industry”.
INTERNATIONAL SCHOOL OF CORPORATE MANAGEMENTÂ claimed that it “Provides guaranteed placement with offer letter and salary around Rs.3 lakhs p.a.”
FIRST RANK PUBLICATIONÂ – First Rank Classes claimed that “Guaranteed selection get Rs. 5000 back if not selected”.
SRI VENKATESWARA POLYTECHNIC COLLEGEÂ claimed that it “provides 100% job placement”.
IDEACOUNT EDUCATION PVT LTDÂ claimed “Earn 6 lakhs p.a. job guarantee”.
ANIBRAIN XDIÂ claimed it has “100% employment record”, “Train under production artists of Hollywood films”.
IIHT NETWORKSÂ – IIHT ACHNP claimed it “provides 100% Job Guarantee”.
CHANDRAGUPT INSTITUTE OF MANAGEMENTÂ – Post Graduate Diploma in Management claimed that “Visual of the infrastructure of the Institution shown in the advertisement does not appear real”, “100% Placement Record from 1st Batch”, “State of the art campus to be operational soon”.
ACADEMY FOR PROFESSIONAL EXCELLENCEÂ claimed that it “provides assured placements with over Hundred Preferred Corporate Recruiters”, Visual of “Upcoming campus”.
All these claims made by the advertisers need to be substantiated with necessary support data, documentation and past records. In the absence of comments from the advertisers, the CCC concluded that the claim mentioned in the advertisement and cited in the complaint, was not substantiated. The advertisement contravened ASCI Code’s Guidelines for Advertising of Educational Institutions and Chapter I.1 of the Code. All above complaints were UPHELD.
PERSONAL HEALTHCARE & HOMECARE
EMAMI LIMITED – Himani Boroplus Antiseptic Cream claimed in their TVC that “the said cream has been used by 50 crore Indians”. The data presented by Emami Limited was inadequately substantiated. The advertisement contravened Chapter I.1 of the Code. The complaint was UPHELD.
L’OREAL INDIA PVT LTD – L’Oreal Paris Total Repair 5 shampoo claimed that L’Oreal Total Repair 5 Shampoo is “Voted India’s No. 1 Shampoo”. The CCC concluded that whilst L’Oreal was voted – Product of the year (POY) – product innovation, the claim that it was “India’s No. 1 Shampoo”, was misleading by implication. The advertisement contravened Chapter I.4 of the Code. The complaint was UPHELD.
ORIFLAME INDIA P. LIMITED – Oriflame Ecollagen claimed that “Smart whitening complex: Restricts the production and distribution of melanin, the key cause of skin pigmentation”, “Tri-piptide complex: Boots collagen production and re-plums wrinkles from within in length, width and depts.”, “Ecollagen 3D+ re-plumps wrinkles from within in 3 dimensions”, “Reduces wrinkles appearance and brightens skin, visible reduction of dark spots after 12 weeks”. The CCC concluded that the claim, “Smart whitening complex: Restricts the production and distribution of melanin, the key cause of skin pigmentation”, was inadequately substantiated. The advertisement contravened Chapter I.1 of the Code. This complaint was UPHELD. Whilst the claim that “it reduces wrinkles and results in visible reduction of dark spots” was substantiated. This complaint was NOT UPHELD.
LIFE SLIMMING & COSMETIC CLINIC – Unique Slimming Service in their print advertisement states that their clinic “is appreciated by Press, Portals, TV & magazines India wide and worldwide”, and then mentions names of media including Moneylife and the personal finance magazine. They claim that Moneylife has appreciated the company which is not true. The CCC noted the contents of the Ad which state that the “Clinic is endorsed by a host of reputed institutions including Moneylife”. As Moneylife has denied endorsing the advertiser. The complaint was UPHELD as it contravened Chapter I.3 of the Code which states – “Advertisements shall not, without permission from the person, firm or institution under reference, contain any reference to such person, firm or institution which confers an unjustified advantage on the product advertised”.
SAFECHEM INDUSTRIES – Safed Detergent powder in their TVC showed “a lady with dirt on her clothes is forcefully washed inside the washing machine”. This may leave an impression on young and sensitive minds of children that it is possible to clean up a living being by a washing machine. The CCC concluded that the advertisement features a dangerous act which is likely to encourage minors to emulate it in a manner which could cause harm or injury. The advertisement contravened Chapter III.2 of the Code. The complaint was UPHELD.
SC JOHNSON PRODUCTS P. LTD – Glade Touch & Fresh in their TVC claimed that “ordinary air fresheners only mask the foul smell whereas the product in question eliminates the foul smell”. The CCC concluded that the TVC did not disparage the Complainant’s product. This complaint was NOT UPHELD. In the absence of comparative data, the claim that Glade Touch & Fresh “is superior to the other air freshener blocks”, was not substantiated. The advertisement contravened Chapter I.1 of the Code. This complaint was UPHELD.
Complaints against the following claims made in print advertisements by 11 different advertisers were upheld by CCC:
L’OREAL INDIA PVT LTDÂ – L’Oreal Youth Code Luminize Range claimed that it “contains LUMI-Gen technology, which identifies light infusing genes in the skin and enriches them to give even and luminous skin”, “Try Youth Code Luminize and see yourself how 90% women experienced a more even or luminous skin, Super: Skin evaluation, after 8 weeks”, “More even looking skin tone – Unifying effect”, “Dewy, luminous finish – Liquid Light technology”, “Enhances and refines – with daily use”, “Liquid Andersen juxtaposes micromirror plates on the skin that reflect light, giving you even and luminous skin”, “This serum is a fluid “Oil in water” emulsion that is 40x more concentrated in Vitamin Cg”.
METRO POLY CLINICÂ claimed that it “Stops hair fall 100%”.
LOTUS HERBAL LTD -Â Lotus White Glow claimed that it “is Enriched with Grape, Mulberry, Sazifraga extracts and milk enzymes, it also protects the skin from harmful UVA & UVB rays”.
MANKIND PHARMA LTDÂ – Kustody Neem Face Wash claimed that it “provides Effective Fairness”.
ULTRATECH INDIA LTDÂ – 18 Again claimed “Post pregnancy issues?”, “Infection?”, “Sour relationship?”, “Here’s the answer to questions you fear most. 18 again – Female renewal gel. Tightens and Rejuvenates. For vaginal use only”.
VASU PHARMACEUTICALSÂ – Trichup Hair Care Range claimed “150 million people all over the World are using Trichup”.
PANGENE BIOTECH LIMITEDÂ – Bodydear Range of Products claimed that it “is India’s most effective & affordable Herbal Cosmetics”.
MILAGROW BUSINESS AND KNOWLEDGE SOLUTIONS (P) LTDÂ – Milagrow Tabtop 10.4 claimed it’s “Introducing world’s first eye protect tab top”, “India’s only “Ready to use” Tablet with 70 pre-loaded applications”.
VASU PHARMACEUTICALSÂ – Trichup Hair Care Range claimed that “Now there would be no hair fall – a guarantee by Trichup”, it “Stops hair fall or get your money back”, “Stops hair fall and gives nourishment to newly growing hair”, and “Comprises Powerveda”.
RATAN AYURVEDIC SANSTHAN- Facia Silky Touch Lotion & Cream claimed that it “provides 48 hour moisture lock”.
RESULT ADVERTISING PVT LTDÂ – Black Hair Dye Shampoo claimed that they are introducing “First time in India”, “Completely ammonia free herbal shampoo”, “Black hair in 5 minutes”, “No spots after on your scalp after dying your hair”.
All these claims needed to be substantiated with necessary support data and test reports of efficacy. In the absence of comments from the advertisers, the CCC concluded that the claims mentioned in the advertisements and cited in the complaints were not substantiated. The advertisements contravened Chapter I.1 of the Code. Complaints against these ads were UPHELD.
CONSUMER DURABLES
BAJAJ ELECTRICALS LIMITED - Bajaj Quick Chef Induction Cooker, in their print ad claimed “Switch to Bajaj Induction Cookers. Save up to 65% costs”, “Bajaj Induction Cooker is better than Gas stove in terms of Time – To boil 2 ltrs of water Gas stove takes 9 min & Rs 1.90 and Bajaj induction cooker takes 6 min and Rs 0.65 (50% faster and saves 65% cost)”. The CCC concluded that the claims mentioned in the advertisements and cited in the complaint were not substantiated adequately. The advertisement contravened Chapter I.1 of the Code. The complaint was UPHELD.
Complaints against the following claims made in print advertisements by two different advertisers were upheld by CCC:
GANGOTRI SUPPLIERSÂ -Â Nutech Solar Heater claimed that it “has 1.5 lacs satisfied customers”, “India’s fastest growing solar company”.
KEVIN POWER SOLUTIONS claimed “Awarded Power Brands “Rising Stars” of the year 2012-13″, “India’s fastest growing Inverter, UPS, Battery Company”, “Highest manufacturer of Sine Wave Inverter/ UPS”, “Largest Range of Products in the Industry (400VA-300KVA)”. these claims needed to be substantiated with necessary support data and test reports of efficacy. In the absence of comments from the advertisers, the CCC concluded that the claims mentioned in the advertisements and cited in the complaints were not substantiated. The advertisements contravened Chapter I.1 of the Code. Complaints against these ads were UPHELD.
FOOD & BEVERAGE
Complaints against the following claims made in print advertisements by six different advertisers were upheld by CCC:
CIBA MASALA UDYOG - Ciba Taaza Spices claimed that it “is approved by food safety and standard authority of India (FSSAI)”, “Highest seller of branded Masala in Rajasthan”.
KALEESUWARI REFINERY P.LTD -Â Gold Winner Sunflower Oil claimed that it is “India’s largest selling Refined Sunflower Oil”.
ANKUR CHEMFOOD LIMITED -Â Ankur Salt claimed that it is “No.1 salt of our country”, “World’s largest salt refinery”.
VIMAL OIL & FOODS LIMITED - Vimal Lite Table Migarine claimed that it “is India’s largest selling table margarine”.
UNITED SPIRITS LTDÂ – McDowell’s No.1 Water & Soda claimed that it “is the No.1 drinking water”.
MEHAR HERBALSÂ – Mehar Arjun Tea claimed that “One cup tea, protect yourself from heart attack”, Mehar Herbals “has discovered a magical tea formula that is Panacea for Heart ailments”, Mehar tea “cures heart disease – decreases level of cholesterol – regularizes heart beat”, “controls blood pressure – increases haemoglobin – opens up veins and valve”, “reduces obesity – reduces mental and physical fatigue – increases hunger”, “beneficial in piles – beneficial in typhoid, liver ailments, hepatitis and jaundice”, “freedom from urinary blockage and kidney disease – passes out toxin from body”, “improves eye sight – enhances beauty and complexion – protects from cancer”, “improves “bal and shukra” – prevents prameh (peshab mein dhaatu)”.
All these claims needed to be substantiated with necessary support data and test reports of efficacy. In the absence of comments from the advertisers, the CCC concluded that the claims mentioned in the advertisements and cited in the complaints were not substantiated. The advertisements contravened Chapter I.1 of the Code. Complaints against these ads were UPHELD.
REAL ESTATE
GOKULAM DEVELOPERS - Cheran Residency claimed in their print ad that “Cheran Residency “provides 100 % pollution free and eco-friendly residency”. In the absence of comments from the Advertiser, the CCC concluded that the claim “provides 100 % pollution free and eco-friendly residency” was not substantiated. The advertisement contravened Chapter I.1 of the Code. The complaint was UPHELD.
TECHNOLOGY
AISWARYA SYSTEMS - Ricoh Buy Back & Special offer in their print advertisement claimed that Ricoh “is World’s No.1”. This claim needs to be substantiated with necessary support data along with worldwide market share data. In the absence of comments from the Advertiser, the CCC concluded that the claim that “Ricoh is World’s No.1”, was not substantiated. The advertisement contravened Chapter I.1 of the Code. The complaint was UPHELD.
AUTO
PIONEER MOTORS – Ape Range in their print ad claimed that Pioneer Motors “is the No.1 manufacturing company”. This claim needs to be substantiated with necessary support data, along with market share data to prove No.1. The CCC concluded that in the absence of comparative data, the claim that Ape Range “is the No.1 Manufacturing Company”, was not substantiated. The advertisement contravened Chapter I.1 of the Code. The complaint was UPHELD.
STANDARD COMBINES PVT LTD – Standard Tractors in their print ad claimed that “There is no other like this one”, “No need of repairs”. These claims need to be substantiated with necessary support data along with comparative analysis data. In the absence of comments from the Advertiser, the CCC concluded that the claims mentioned in the advertisement and cited in the complaint were not substantiated. The advertisement contravened Chapter I.1 of the Code. The complaint was UPHELD.
VARIOUS SECTORS
S S JAGDAMBA PHARMA AGENCIES – X Power Oil in their print ad claimed that people will “Now get complete satisfaction”, “Made from rare and precious ayurvedic Herbs”, “No side effects”, “For new energy”, “For joy and happiness”, “For reenergize yourself”. These claims need to be substantiated with necessary support data, proof of efficacy along with safety data. In the absence of comments from the Advertiser, the CCC concluded that the claims mentioned in the advertisement and cited in the complaint were not substantiated. The advertisement contravened Chapter I.1 of the Code. The complaint was UPHELD.
SAMSONS LEATHER CLOTH MFG CO PVT LTD – Royal Touch Joyride claimed in their print ad that it “Has best quality artificial leather seat cover that reflects back the UV rays of sun and therefore keeps the temperature of your seat to 12- 22 Degree Celsius cool”, “It is also 6 times more durable than the other seat covers”, “Save approximately Rs. 1200 in 3 years”, “Environment friendly”, “First time in India”. In the absence of comments from the Advertiser, the CCC concluded that the claims mentioned in the advertisement and cited in the complaint were not substantiated. The advertisement contravened Chapter I.1 of the Code. The complaint was UPHELD.
During the month of February, the CCC also received complaints against 15 advertisements. The complaints were received against the advertisements of CADBURY INDIA LTD – Bournvita, BRITANNIA INDUSTRIES LIMITED – Britannia Good Day Biscuits, LENOVO INDIA PVT LTD – Lenovo Exclusive Store, LUMINOUS POWER TECHNOLOGIES P. LTD – Luminous Range, JUBILANT FOOD WORKS LIMITED – Domino’s Cheesy Boloroni Pizza, BERGNER IMPEX INDIA PVT LTD – Bergner Austria Kitchenware, INTERCRAFT TRADING PVT LTD – Rouge Plump Lipstick, HINDUSTAN UNILEVER LTD – Close Up Toothpaste, CELKON IMPEX PVT LTD – Celkon Smartron Mobile, SHREE CEMENT – Ultra Red Oxide Cement, BACARDI INDIA PVT. LTD. – Bacardi Music CD’s – Beach,DKT INDIA – DKT Condoms, QUIKR INDIA PVT. LTD., VOLKSWAGEN GROUP SALES INDIA PVT. LTD., COLGATE PALMOLIVE (I) LIMITED – Colgate Total Advanced Whitening Toothpaste. However, as these advertisements did not contravene ASCI’s codes or guidelines, the complaints were NOT UPHELD.