MxMIndia

Tag: Comio India

  • The campaign attempts to resonate with the digital generation’s impulse to follow their dreams

    Comic targets millennials through its campaign – ‘#DontListen Kar Daal’

     

     

    Comio India, the latest entrant into the value driven mid-segment smartphone category in India, has unveiled its brand campaign with the theme- ‘#DontListen Kar Daal’.

     

    Said Sumit Sehgal, Chief Marketing Officer, COMIO India on the launch: “The young generation today is willing to take on risks, break away from convention and go beyond the ordinary. Our campaign, ‘#DontListen Kar Daal’ expresses the same sentiment as is designed keeping in mind the aspirations of youth. COMIO aims to empower them with the power features of its smartphones – large memory, camera, battery life, speed and tons of other features. Through our very first campaign, we look forward to build an affinity with the youth and connect with them one-on-one.”

     

  • Signs on PPR South Asia for PR, August Communications for digital and creative mandate

    Comio India appoints its agency partners for India

    By A Correspondent

     

    The relationship is on for a while but Comio has now announced its communications partners for the India market guess as a build-up to the launch this month. The company has signed on PPR South Asia for PR and August Communications for creative and digital mandate.

     

    Speaking on the occasion, Sumit Sehgal, Chief Marketing Officer, COMIO India, says “We are happy to bring both the agencies on board and kick-start COMIOs India journey, beginning with our upcoming launch. COMIO has a long-term vision for India and we strongly feel that the unified strategy of our partners will help take COMIO to the next level.”

     

    August Communications will handle the brand and communications strategy 360 across all medium ATL, BTL and digital. They will be conceptualise and craft the brand identity and help build the brand in the Indian market. PPR South Asia would focus on creating the PR strategy.

     

    It will be interesting to see how Comio deals with a possible backlash against Chinese goods. Clearly a role cut out for August and PPR.

     

  • With over two decades of experience in sales and marketing, Sehgal lead the marketing mandate in building ç as a differentiated, strong and conversational brand in the mobile handset market

    Sumit Sehgal appointed CMO at Comio India

    By A Correspondent

     

    Sumit Sehgal

    Chinese device-maker Comio has appointed Sumit Sehgal as Chief Marketing Officer of the company. In this role, Sehgal will lead the marketing mandate in building Comio as a differentiated, strong and conversational brand in the mobile handset market

     

    On this announcement, Sanjay Kumar Kalirona, CEO & Director, Comio said: “We are delighted to have Sumit Sehgal on board. He is a vital addition to the team at a time when the brand is in the nascent stage. It is a pleasure to have such an experienced professional in place and leading a critical part of the organisation.”

     

    Said Sehgal: “Building a new brand from scratch is a marketer’s delight. It is also thoroughly challenging to carve out your space in a VUCA market such as mobile handsets. I have no doubt whatsoever, that Comiowill shape up to be a loved brand which creates relationships with its customers as equals and becomes a small part of their complex lives”.