Tag: Comedy Central

  • SIT’s report makes for exciting TV but bad journalism

    By Ranjona Banerji

     

    The Special Investigation Team as appointed by the Supreme Court to look at the involvement of Gujarat chief minister Narendra Modi in the Gujarat riots of 2002, particularly with reference to the Gulbarg society case has submitted its report. The report is still in sealed cover. But television spent half of last week going to town over the “clean chit” given to Modi and promptly a number of TV debates were held.

     

    The BJP, quite relieved to get a break from the behaviour of its ministers in Karnataka, sent out its publicity army in full force. TimesNow insisted that it had exclusive “leaks” from the sealed report while every other channel had their “sources” who told them what was in it.

     

    Newspapers, however, were forced to be more circumspect, although Times of India did initially blow up this “clean chit” – ironically on the same day that it headlined the slamming of Modi by the Gujarat High Court over his government’s inaction during the riots.

     

    By Friday morning, newspapers decided to wait for the actual report even as beleaguered BJP spokesperson Nirmala Seetharaman was begging channels to wait for the report. Some like Swapan Dasgupta and Yatin Oza were happy to jump the gun and blame secularists, the Congress, Muslims, activists and other wicked people for blaming Modi.

     

    Much as all this makes for exciting television, it also makes for bad journalism. One can understand our desire for tamasha but one can hope that at least we have some facts before we start jumping to conclusions.

     

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    It was interesting to hear Chief Election Commissioner Y Quereshi telling NDTV how hard the commission has worked to encourage higher voter interest during these UP elections. For some reason, after that the discussion became about low voter interest in Mumbai with lyricist Javed Akhtar and columnist Sandeep Desai holding forth. Quereshi did point out that Allahabad’s track record was worse than Mumbai’s.

     

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    The arrival of Comedy Central on our televisions has meant the welcome addition of the Daily Show with Jon Stewart to our homes. It is well worth watching at 11.30 every night as the comedian takes on American and world politicians and politics, among other things. No one is spared, which is wonderful.

     

    Of course, I understand that all Indian people and things are sacrosanct and far above humour and satire and must never be so sullied but still, kudos to Cyrus Broacha and The Week that Wasn’t on CNN-IBN.

     

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    While on satire, Europe has to sometimes win the day for its devil-may-care attitude. The clip about Rafael Nadal and the power of Spanish athletes – implying drug use – on the satirical programme Les Guignols, shown on the French + Canal channel has Spain up in arms. Legal action will be taken says Spain, as this is one more in a series of allegations by various French sportspersons and media that Spanish sportspersons take performance-enhancing substances. The clip, available on YouTube, is very wicked!

     

  • It’s comedy time in English entertainment!

    By Rishi Vora

     

    English entertainment channels now have one more serious contender, which has already left an impact at its launch. Comedy Central, from the Viacom 18 stable, has taken the No 3 position in the category in week 1, with 14 per cent market share. It may be noted that Comedy Central is Viacom 18’s sixth channel.

     

    Comedy Central was launched in theUSinitially, and post 2006, extended its presence to other countries. InIndia, it has been launched in seven cities -Delhi, Mumbai, Kolkata,Hyderabad,Bangalore, Pune and Ahmedabad, reaching 20 million households across analog, digital cable and DTH.

     

    It is said that the Indian version will have localised content apart from the international library of shows.

     

    Now that the channel is at a reasonable position, the challenge is to keep the momentum going and, slowly but surely, be the No 1 player in the genre. Yes, there are established players, such as Star World and AXN, but Senior VP and General Manager of English Entertainment channels, Viacom 18, Ferzad Palia is of the opinion that Comedy Central has a differentiated offering. It is the first 24-hour comedy channel in English which catersSECAB+ audience.

     

    On why there was a need of a comedy channel in the English entertainment category, Palia explained: “Comedy Central comes as a light hearted channel in an environment which is so much stressed and depressed; something which came up very strongly in our research.”

     

    He added: “Also, the audience which we’re catering to are not on the lookout for crime and drama. And the pattern of the TG which we’ve observed is seen to be non-decisive in a way, where there is not much clarity on what the viewer wants to watch. But, with Comedy Central he knows he is going to get light-hearted humour – all the more reason for him to stick around with the channel.”

     

    With the English speaking population on the rise, consumption of English content too will rise. It is said that 8 per cent of the total population understands English and a subset of that percentage can converse in English. Because English channels reach out to the premium audiences, there are advertisers and brands that look to advertise on English entertainment channels, and Comedy Central is already on the ball as far as tapping advertisers is concerned. It has already got Volkswagen on-board, and a few more premium advertisers will follow.

     

    Apart from advertising, the channel is looking to add to the revenue via subscription, events and merchandise. “We are catering to an audience which no advertiser can afford to ignore. They’re a bunch of aspiring people, very discerning and those who enjoy quality programming. And this audience looks at English entertainment as the only form of entertainment on TV, apart from sports and movies.”

     

    Though the channel seems to have carved out a niche within a niche segment (launching a comedy channel in the English entertainment category), Palia disagrees: “Comedy cuts across gender and age. So in that sense, it isn’t very niche.”

     

    The channel, in next few weeks, will see a full-blown marketing campaign covering, print, outdoor, radio, Internet. The channel was launched with a TV campaign which ran across network channels. Social Media will be one big thrust for the channel as far as marketing is concerned.

     

    Though the market looks a bit crowded with players like Star World, AXN, FX, Fox Crime, Big CBS channels – Spark, Prime, Love and BBC Entertainment, it will be interesting to see how the genre grows and which channels emerge on the top.

     

  • Get set for the funny stuff with ‘Comedy Central’

     

    By A Correspondent

     

    Viacom18 has announced the launch of its sixth channel, ‘Comedy Central’, a 24×7 channel dedicated to English language comedy content, which will go on air from January 23. The channel is said to have a mix of all genres within comedy ranging from sitcoms to sketch comedy, British comedy, Stand-Up and Gags, among others.

     

    Comedy Central will air mainly international content with English sub-titles. Some of the popular shows to be aired on the channel are Saturday Night Live, The Office, Seinfeld, The Wonder Years, That 70s Show, The Daily Show with Jon Stewart and SouthPark, to name a few.

     

    According to Mr Ferzad Palia, Sr. Vice President and General Manager, English Entertainment, Viacom18 Media Pvt. Ltd, although there could be fragmentation in English language channels, the viewership has gone up, so has the time spent viewing English language channels and the reach. He also said that English channels are one of the most under-served genres however there is still a huge scope. “There has been growth in English literacy and in the next four or five years, English language literacy is expected to grow manifold. We also observed that Indians are increasingly able to laugh at themselves, at least a little more than what we used to. There are a number of factors to launch ‘Comedy Central, this are just one of them, thus we feel this is the right time for the launch.”

     

    He further said: “The format of the channel is the best of comedy. We are picking up the best content from across the world. We have different programmes for different audience in different time-bands. It is a combination of content for the mature audience and for the youth. We have significant and equal doses for both. In addition to these we are premiering about 7 or 8 shows on weekends.”

     

    ‘Comedy Central’ aims to reach atleast 20 million households across the country at its launch and will be available across analog, digital cable and DTH. While the channel will initially start off with Airtel DTH and Dish TV, it aims to be available across all DTH platforms within the next 60 days. The channel has hired BBH as its Creative Agency while Vizeum is the Media Agency.

     

    Since 80 per cent of English viewers are said to be from the metros, the content will be largely metro-centric. Even on the distribution front, the channel will be targeting the key metros, namely Hyderabad, Pune, Ahmedabad, Mumbai,Delhi, Bengaluru and Kolkata.

     

    The business model that ‘Comedy Central’ aims to follow is primarily advertising-led followed by subscription, but besides this, the channel also plans to reach out to the audience through web, mobile and merchandising, among others. The channel plans to create special packages and interaction mechanisms, relevant not just to a particular brand but even the show, for advertisers.

     

    In a prepared statement, Bob Bakish, President and CEO – Viacom International Media Networks said: “Comedy Central is one of Viacom’s most distinct and successful franchises globally. We feel that the time is now right for Viacom18 to introduce Comedy Central in India, given the growth curve of the Indian television entertainment market.”

     

    Mr Haresh Chawla, Group CEO-Viacom18 said: “With the launch of Comedy Central, Viacom18 now marks its presence in another under-served genre – English comedy. We are confident of Comedy Central establishing itself as one of the dominant players in the English entertainment space in Indian television.”

     

    The marketing campaign will be unveiled only after ‘Comedy Central’ has been officially launched. But the channel plans innovations across television, print, outdoor, radio, below-the-line and digital. The marketing plan is also said to involve strategic partnerships with lifestyle touch points like coffee chains, theatres, clubs, gyms, salons, shopping destinations and other hangouts.

     

    The tagline of ‘Comedy Central’ will be ‘Laugh it Off’. It will target audiences in the age bracket of 15 years and above. Since late 2006, ‘Comedy Central’ has expanded globally with localized channels in Poland, Germany, Netherlands, Italy, Hungary, Sweden, Ireland, United Kingdom, New Zealand, Israel and Spain.