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Tag: Columbus India

  • Sohail Khan from Columbus India’s Mumbai Office will be spearheading this business

    Columbus India wins digital biz of AIS Glass

    By A Correspondent

     

    Columbus India has been appointed as the digital AOR for AIS Glass. The account was won following a pitch process across all the businesses of AIS Glass including architectural glass, automotive glass, consumer glass, AIS Windows, AIS Glasxperts, AIS Windshield Experts and AIS Car Fit Experts, and will be handled out of the agency’s Mumbai and Gurugram offices. Sohail Khan from Columbus India’s Mumbai Office will be spearheading this relationship along with a multifaceted cross functional team from across regions.

     

    Vikram Khanna

    Commenting on the appointment, Vikram Khanna, COO (Consumer Glass & Architectural Institutional Business), CMO & CIO, Asahi India Glass said: “AIS is India’s leading automotive and building glass company. We are trying to establish direct connect with our consumers in Automotive, Home and building market with our brands – AIS Windshield Experts, AIS Glasxperts and AIS Windows.  A strong agency for the ever-expanding digital space is required to keep us connected with consumers in digital world, and on-boarding Columbus India gives us that confidence to do so. AIS is happy to welcome Columbus India, a part of the Dentsu Aegis group… We have the confidence in this relationship to reach out to our consumers on the digital medium more closely and effectively.”

     

    Nitin Sabharwal

    Added Nitin Sabharwal, COO, Columbus India:“AIS glass is one of our most awesome wins in the recent past as this was one of the last pitches done by our late CEO Anurag Gupta himself and also due to the fact that we are actually helping AIS in their digital transformation across all platforms and digital assets.”

     

     

    Deven Dharamdasani

    Said Deven Dharamdasani, CEO, SVG Media: “It’s a matter of great pride for Columbus India to be the Brand Voice and the communication partner for AIS India. A brand that has been leading for over three decades in the glass industry to have placed their trust in us. We are excited to partner with them in their digital journey and hope to bring in the change in their social media brand communication and engagement with their audiences”.

     

     

  • The account was won following a direct pitch and will be handled out of the agency’s Gurgaon office

    Columbus India wins mandate for Max Life Insurance

    By A Correspondent

     

    Columbus India, the data-driven digital marketing agency from Dentsu Aegis Network, has won the mandate for strategic performance marketing initiatives and tele-sales process for Max Life Insurance. The account was won following a direct pitch and will be handled out of the agency’s Gurugram office.

     

    This engagement will help Max Life Insurance Company deploy a unique “End-to-End Performance model” powering a new growth model for digital customer acquisition.

     

    Speaking on this, Manik Nangia, Director & Chief Operating Officer, Max Life Insurance said: “The unique solution offered by Columbus is in line with our wing to wing customer journey thinking. This model presents a potential to maximise customer opportunity through a data driven marketing model integrated at the core with a tele-sales capability – all under one roof. These capabilities are typically absent in the conventional performance marketing setups.”

     

    Added Nitin Sabharwal Chief Business Officer, Columbus India: “We are extremely excited to take on this role of an End - to – End service provider that will help Max life Insurance reach larger audience using digital distribution channels, and also achieve cost effective sustainable revenues using digital marketing platforms.”

     

     

  • As part of the new mandate, the assignment will involve using Columbus India’s expertise in the digital ecosystem

    Columbus Iwins search duties of HDFC Life

    By A Correspondent

     

    Columbus India has been appointed as the search agency for HDFC Life Insurance. The account was won following a multi-agency pitch and will be handled out of the agency’s Mumbai office.

     

    Commenting on the win, Vishal Subharwal, EVP – ecommerce & Digital Marketing, HDFC Life Insurance said: “We are happy to partner with Columbus for both our SEO and SEM accounts. We look forward to working with their team of experts to fortify our market leading position and help grow our revenues at optimal cost in a highly competitive, online market place.”

     

    Added Anurag Gupta, CEO, Columbus India: “It’s an absolute privilege to have won the SEM & SEO directive for a leading brand like HDFC Life Insurance. With this engagement, we will try to ensure that HDFC Life gets the best of Columbus India’s digital solutions and expertise, enabling them to increase their customer base and stay ahead of the competition.”

     

     

  • The account was won following a multi-agency pitch and will be handled out of the agency’s Delhi office

    Columbus India wins digital duties of Gas-O-Fast

    By A Correspondent

     

    Columbus India has been appointed as the digital agency for Gas-O-Fast, a product of Mankind Pharma. The account was won following a multi-agency pitch and will be handled out of the agency’s Delhi office.

     

    As part of the new mandate, the assignment will involve using Columbus India’s expertise in the digital ecosystem for managing Digital Media, SEO, SMO, website development and maintenance for Gas-O-Fast.

     

    Commenting on the new association, Joy Chatterjee, Asst. General Manager – Marketing, Gas-O-Fast said: “It gives us immense pleasure to partner with Columbus India as our digital social agency. This relationship will help Gas-O-Fast reach out to our potential users across the internet, thereby maximizing our reach and keeping our focus on the healthy lifestyle of our customers.”

     

    Added Nitin Sabharwal, Chief Business Officer, Columbus India: “Getting our first brand from Mankind Pharma is very exciting and we look forward to deploying our complete creative suite of services allowing us to deliver high social engagement for the brand.

     

     

  • Columbus India to handle brand’s digital account…

    Carat bags mandate for Behrouz Biryani

    By A Correspondent

     

    Behrouz Biryani, the digital-thus-far biryani brand, has roped in Carat India as its media agency. Carat won the mandate following a multi-agency pitch and will now handle the account from its Mumbai office.

     

    Sagar Kochhar

    Meanwhile, under this new partnership, Columbus India is in-charge of the brand’s digital account. Commenting on the partnership, Sagar Kochhar, Group CMO, Faasos Food Services (FFSPL) said: “Being a digital-only brand, it was important for us to create a campaign highlighting the USP of the brand – i.e the aeons old, authentic Persian recipe, the fine ingredients and a compelling brand story. Meanwhile, when it came to delivering business results, the  objectives were non-negotiable. An infallible media strategy that could connect to our target audience in the most cost effective manner was the need of the hour. Carat’s focused and integrated solutions for our business challenges look seamless to us and we are delighted to have them with us as we embark on this exciting journey ahead.”

     

    Rajni Menon

    Celebrating the win, Rajni Menon, CEO, Carat Media added: “We are extremely delighted to partner with Behrouz Biryani. We are confident in driving strong and positive integrated media strategies to raise brand awareness resulting in positive business results. We are looking forward to this partnership, taking their business to a larger scale.”

     

     

    Anurag Gupta

    Added Anurag Gupta, CEO, Columbus India: “It is very exciting for us to partner with Behrouz Biryani – a leading Cloud Kitchen player. We are looking forward to pushing the envelope on driving digital media efficiencies and delivering unparalleled performance for Behrouz Biryani.”

     

     

  • The account was won following a direct pitch and will be handled out of the agency’s Delhi office

    Snapdeal assigns affiliate marketing duties to Columbus India

    By A Correspondent

     

    Columbus India, the digital agency from Dentsu Aegis Network, has been appointed as the affiliate marketing agency for Snapdeal. The account was won following a direct pitch and will be handled out of the agency’s Delhi office.

     

    As per the mandate, Columbus India will manage Snapdeal’s affiliate marketing programme which includes managing publishers globally. The agency will assign over 10 digital experts across offices in Delhi, Mumbai and Bangalore and will support Snapdeal in growing its affiliate programme.

     

    Said Anurag Gupta, CEO, Columbus India: “We look forward to this new engagement with Snapdeal and are putting all efforts to make this a success. With our performance marketing capabilities around e-commerce, we are confident of being able to help Snapdeal further strengthen its brand & business by increasing site visits, engagement and conversions.”

     

     

    Added Nitin Sabharwal, CBO, Columbus India: “For ecommerce companies, leveraging the affiliate channel is one of the most cost effective channels to achieve one-to-one performance marketing at scale. We are deploying the best in class solutions for Snapdeal to achieve their goals.

     

     

  • The league goes live in this season from Dec23 till Jan 14, 2018

    Columbus wins digital duties for baddie league PBL

    By A Correspondent

     

    Columbus India, the digital agency from Dentsu Aegis Network, has won the digital media mandate for Premier Badminton League (PBL). The league goes live in this season from tomorrow, December 23 2017 till January 24, 2018.

     

    Speaking on the association, Prasad Mangipudi, Founder, Sportzlive said: “This relationship will help Sportzlive and PBL to get media engagement services from Columbus’ unique ‘Media Engagement Framework’, enabling the event to reach millions of digital audiences in India & abroad”.

     

    Added Nitin Sabharwal, CBO, Columbus India: “We look forward to this chapter of PBL with great enthusiasm and have deployed a dedicated team for media measurement & data driven media buying. Our audience engagement framework will ensure that PBL gets to reach maximum badminton and sports enthusiasts across the globe.”