MxMIndia

Tag: Colosceum Media

  • Hosted by Bollywood star Suniel Shetty, the show premieres May 6 at 9:00 pm on &TV

    &TV to launch reality series – India’s Asli Champion…Hai Dum! on May 6

    By A Correspondent

     

    General Entertainment Channel &TV is set to launch its reality show – India’s Asli Champion…Hai Dum! Hosted by the Suniel Shetty, the show will see 12 contestants – six boys and six girls from different walks of life fight it out in the ultimate test of physical and mental endurance to win the glorious title of India’s Asli Champion. The show starts on May 6th and will air every Saturday-Sunday at 9 pm.

     

    Speaking about the show, Rajesh Iyer – Business Head, &TV said: “India’s Asli Champion…Hai Dum is set against the backdrop of sports and fitness coupled with real emotions that highlight stories of grit and determination on a huge canvas. Through this show, we intend to pave the way for a fresh perspective around fitness and motivate everyone to take it up as a way of life. This is our step towards making India fit and we are glad to have Suniel Shetty at its forefront.”

     

    The show is conceptualized by Zee Format Factory and produced by Colosceum Media.

     

  • Only shows that have tested exceptionally well, with more than 85 per cent probability of success, will be presented to broadcasters

    Colosceum, Ormax unveil consumer-created fiction shows in India

    By A Correspondent

     

    In a pioneering venture, Colosceum Media and media insights firm Ormax Media and have come together to introduce consumer-created fiction shows for the Indian television industry.

     

    Consumer research was conducted over the last six months across more than 15 cities in India to generate original stories using proprietary techniques developed by Ormax. These stories were then tested using Ormax True Value, an industry standard that has been used on more than 250 television shows across more than 20 channels since 2008. Together, the two companies will approach leading broadcasters in India. Only shows that have tested exceptionally well, with more than 85 per cent probability of success, will be presented to broadcasters.

     

    Speaking about the initiative, Lalit Sharma, CEO – Colosceum Media said: “Ormax has used very advanced consumer research techniques to generate original stories for daily fiction shows for Hindi GECs. These concepts are stories that have been both created and validated with the consumers. A story may have originated in Indore, developed in Jalandhar and then fine-tuned by another set of consumers in Amravati. Currently, production houses make large investments in getting concept developed in-house. The broadcasters then make investments to judge their viability. By creating concepts that are sourced from consumers, we are creating a win-win situation for all stakeholders.”

     

    Shailesh Kapoor

    Shailesh Kapoor, Founder & CEO – Ormax Media said: “It’s been a long but fulfilling process of engaging with the actual consumers in story generation. Having produced shows like Roadies, Splitsvilla and MasterChef India, Colosceum are an established leader in the non-fiction space. We’re excited to partner them in their plans to establish a strong presence in the fiction space.”