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Tag: Colors Super

  • Colors Super will be bringing in an early second anniversary with six family drama shows and two reality shows

    KBC Bangla, new shows highlights of Viacom18 regional push

    By A Correspondent

     

    Viacom18 has announced a major content expansion across the two key markets of Kannada and Bangla. Viacom18’s second Kannada GEC, Colors Super will be bringing in an early second anniversary with six family drama shows and two reality

     

    Ravish Kumar

    Said Ravish Kumar, Head – Regional Entertainment, Viacom18: “We started the year with expanding into a new market with the launch of ColorsTamil. While it is still early days, we are extremely encouraged with the performance of the channel. In the Kannada market, we are the clear frontrunner in terms of both viewership and revenues, with Colors Kannada and Colors Super accounting for more than ~40 per cent of the GEC viewership in Karnataka. With the upcoming launch of an entire new programming slate on Colors Super, I am confident in further expanding our strong position in the

     

    Elaborating on the new show launches, Parameshwar Gundkal, Business Head – Colors Super and Colors Kannada, said: “Colors Super as our second channel in the Kannada GEC became the talk of the town with Bigg Boss Kannada Season 5. With eight shows slated for a launch, we are set to bolster our platter of content with a wide variety of shows, including some much-awaited comebacks and fresh cutting-edge content.  A launch of this magnitude in a month for an existing channel is unheard of.”

     

    Speaking about the launch and impact, Rahul Chakravarti, Business Head –Colors Bangla and Odia said: “We are upping the ante on our content line-up this year and a marquee show like KBC is a step in that direction. The show has been a massive hit worldwide and has been widely appreciated for its edutainment content. Bengalis are known for their wealth of knowledge and now is the time for them to showcase their talent to the world. We welcome Prosenjit onboard as the host and presenter of the very first season of the show. I’m sure his enthusiasm will make all Bengali viewers believe in the opportunity to transform their life through this remarkable show.”

     

     

  • Common man to share Bigg Boss House along with celebrities

    Colors Super to air Bigg Boss Kannada Season 5

    By A Correspondent

     

    Colors Super, the second Kannada language entertainment channel from Viacom18, has announced the fifth season of Bigg Boss Kannada. Host Kichcha Sudeep will return to the show in a new avatar.

     

    Commenting on the new season, Ravish Kumar, Head – Regional Entertainment, Viacom18 said: “Colors Super has been enthralling viewers with its riveting content since its launch. While Colors Kannada has positioned itself as the market leader, it’s time that we fortified the strength of Colors Super, and what better way to do that than through Bigg Boss. We feel the strategy will benefit the channel immensely and take it to its next level. The new aspects introduced in the show will make for an interesting watch for the viewers, and also hearten the business prospect for brands that associate with our channels.”

     

    Said Parameshwar Gundkal, Business Head – Colors Kannada and Colors Super as well as director of the show:“Season 5 of Bigg Boss has infused elements of unpredictably into every aspect of the show. This season we will air Bigg Boss Kannada on the fastest growing Kannada GEC, Colors Super. And we will witness a volatile mix of commoners and celebrities compete for the attention of Bigg Boss and viewers support. Sudeep is really the only constant we have on Bigg Boss and with good reason. His charm, wit, humour and style are a huge part of the Bigg Boss entertainment package. Now with commoners coming into the kind of spotlight even the famous are not used to, this season is set to become to the most unpredictable season in the history of Bigg Boss Kannada.”

  • Interbreeds a fiction concept from a love triangle that blossomed on Bigg Boss

    Colors Kannada launches finite series – Sanju Mattu Naanu

    By A Correspondent

     

    We don’t cover news on new show launches unless it’s majorly noteworthy. And this is one such in regional GECs. Colors Kannada presents the first ever finite series on Kannada television – Sanju Mattu Naanu. Starting May 27, the 24-episode show will air every Saturday and Sunday at 9pm.

     

    Commenting on the show, Ravish Kumar – Head, Regional Entertainment, Viacom18 said: “Colors Kannada has always been ahead of the curve in the Kannada entertainment space. Finite series as a format has become popular world over and across all platforms and we’re proud to be introducing the same to our Kannada viewers through Sanju Mattu Naanu. And, the novelty doesn’t end there. This is a step up in terms of content innovation as well. First time ever a real-life love triangle which was brewing inside the Bigg Boss house will now see its culmination in the form of a fiction show. It has been our constant endeavor to renovate our offerings so that our audiences have the best television experience on our platform.”

     

    Commenting further, Parameshwar Gundkal – Business Head of Colors Kannada and Colors Super said: “We constantly reinvent our formats to keep up with not only the growing trends but also the emerging content consumption appetite of our viewers. The popularity of finite series has been taking over the rest of the world, and we believe it shall make its place in the Kannada GEC space as well. The genesis of Sanju Mattu Naanu was formed in our reality show Bigg Boss. Going by the popularity that Pratham, Bhuvan and Sanjana gained in the show, we are now extending their chemistry in the form of a fiction show. It’s going to be a short series of 24 episodes airing over the weekend and we hope the viewers appreciate the ingenuity of our content.”