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Tag: COLORS Marathi

  • Sixth Sense Global conducts research on parent-child relationship as marketing activity

    Colors Marathi launches ‘Project KYC- Know Your Child’

    By Our Staff

     

    Colors Marathi has launched ‘Project KYC- Know Your Child’, a show which speaks about a single mother-daughter relationship. As an extension of its marketing activity for the show, the channel has conducted a research by Sixth Sense Global that will provide a comprehensive overview of Parent – Child relationship pertaining to Maharashtrians.

     

    Said Aniket Joshi, Business Head, Colors Marathi: “2021 is a year which changed many things on personal and professional front of many people, this is also the contributor to the changes in the relationship. This research is pivotal which will help us to add the value in creative front. Parent and Teen relations are ever changing, and this research will help in the long run for show messaging and will help the brand to develop strong bonding with audience.”

     

    Added Viraj Raje, Programming Head of the channel: “We all know one of the purest bonds in this universe is that of a mother-child. Her unconditional love for her child is irreplaceable. However, in today’s world, we see that this bond is rapidly changing, whether it is between a mother and a son or a mother and a daughter. This shift can be attributed to a variety of factors in our society. As a parent or a child, we never noticed this problem or what is missing in the relationship. To study this most important aspect of the Parent-Child relationship, Colors Marathi conducted a KYC study across Maharashtra for the first time, which will also help us on the creative front.”

     

  • Joshi was until recently Business Head, Sun Marathi

    Aniket Joshi is as Business Head, Colors Marathi

    By Our Staff

     

    Aniket Joshi
    Aniket Joshi

    Viacom18 has announced the appointment of Aniket Joshi as Business Head for Colors Marathi. He will be responsible for managing the channel’s overall business strategy and operations, and will be reporting to Ravish Kumar, Head – Regional Entertainment (Kannada and Marathi Clusters), Viacom18. Joshi was until recently Business Head, Sun Marathi. He has also worked with Zee Marathi and Mindshare.

     

    Welcoming Joshi to Colors Marathi, Ravish Kumar said: “Marathi broadcast entertainment has been on an upward journey across the board – be it fiction, non-fiction and even films. We at Colors Marathi have been on an exhilarating journey so far, strengthening our position amongst audiences and advertisers. Aniket has a strong background in planning and strategy and we are glad to have him on board, as Colors Marathi moves on to the next phase of growth.”

     

    Added Joshi: “The Marathi television ecosystem is rapidly evolving to create a unique confluence of entertainment that caters to both urban and rural Maharashtra. Colors Marathi is one of the market leaders that has ably balanced the content expectations of its viewers with the outreach opportunities for advertisers. I look forward to dial up the footprint of the brand across both these target audiences.”

     

  • Launches new brand promise ‘Navi Umed, Navi Bharari’ or ‘The wings of new Hope’

    Colors Marathi has a new brand promise

    By A Correspondent

     

    Colors Marathi is all set to unveil fresh offerings starting mid-July with new episodes of its existing shows and a brand new ethos.

     

    Said Nikhil Sane, Business Head, Marathi Entertainment, Viacom18, said: “Colors Marathi has always focused on narrating stories in a relatable manner along with a cultural essence. In these extraordinary times, the channel has stayed true to its promise of not only keeping its viewers engaged and entertained at all times, but also strengthening its bond. With our new tagline ‘Navi Umed Navi Bharari’ we are not only determined to stay connected with our audiences, but also bring to their screens their favorite shows that they have missed over the past few months. We are also working on a line-up of new shows that we will launch very soon. We are certain that together these initiatives will strengthen our relationship even more.”

     

     

  • The show will be anchored by actor-director-producer, Mahesh Manjrekar

    Bigg Boss to launch on April 15

    By A Correspondent

     

    After entertaining viewers across Hindi, Kannada, Bangla, Tamil and Telugu speaking markets, Bigg Boss is ready to capture the imagination of Marathi viewers. The first ever edition of Bigg Boss in Marathi will launch on April 15 at 7pm and subsequent episodes shall air from Monday to Saturday at 9.30pm while the Sunday episode will air at 9pm. The show will be anchored by actor-director-producer Mahesh

     

    Dabur Red Paste, has joined hands with Bigg Boss Marathi as the Presenting Sponsor in its very first edition. The show is Co-Powered by Rin, along with Special Partners Dabur Anmol Jasmine Hair Oil, Nirvana Realty’s Wollywood and Haware Intelligentia.

     

    Said Ravish Kumar – Head, Regional Entertainment, Viacom18: “The show has seen significant viewer loyalty over the years, in all languages and in all countries. The last couple of years have also seen a considerable rise in viewership in the Marathi market which can be attributed to shows with strong production values and innovative concepts. With learnings from 40 markets from across the globe we are launching the very first season of Bigg Boss in Marathi, tailor made as per the coming of age Marathi viewers who love disruptive content, human drama, real emotions and cinematic production values”.

     

    Added Nikhil Sane – Business Head, Colors Marathi, Gujarati and Viacom18 Motion Pictures Regional Movies: “Bigg Boss is pure reality in its absolute form. As a content creator I have seen the Marathi viewers evolve over time. On customizing Bigg Boss for the Marathi viewers, the thought was to break the mould and showcase something incredible that will generate tremendous curiosity. Our eclectic mix of contestants range from 25 to 65 years of age and their quirks and works will delight the viewers! And to control the reins of these inmates we have got on-board the very imposing and accomplished Mahesh Manjrekar, whose quick wittedness will keep the audiences glued to the show.”

     

     

  • The channel has roped in Marathi Director-Producer, Mahesh Manjrekar to host the Marathi version of the show

    Bigg Boss now also in Marathi

     

     

    Colors Marathi has announced the launch of the Marathi version of its reality TV show – Bigg Boss. Set to launch on April 15, the channel has roped in well-known producer-director-actor Mahesh Manjrekar to host the show.

     

    Said Ravish Kumar – Head, Regional Entertainment, Viacom18: “Bigg Boss has been one of the most successful franchises that we have. It has done wonders in every language that it has been adapted to. We believe that the Marathi viewers have worked up a great appetite for this kind of cutting edge content and this is just the right time to give them an experience that is at par with the national channels.”

     

    Added Nikhil Sane – Business Head, Viacom18 Motion Pictures Marathi, Colors Marathi and Gujarati, “The Marathi viewers have evolved to a great degree and there are very few Reality formats on Marathi television that holds their interests. Bigg Boss as a concept has borne excellent results for our Hindi, Bangla and Kannada counterparts. The show is an emotional roller coaster ride for the inmates as well the audiences. The format offers tremendous viewer engagement, and who better to present it than maverick actor-filmmaker Mahesh Manjrekar. Mahesh has explored the raw elements of human nature in his films and is best suited to take our viewers through this journey on television.”

     

     

  • The partnership will offer advertisers an opportunity to market region-specific products

    Colors Marathi & Kannada partner with Amagi to offer geo-targeted ad solutions

     

     

    Amagi Media Labs has added Colors Kannada and ColorsMarathi to its bouquet of channels offering geo-targeted advertising solution. This partnership will offer advertisers an opportunity to market region-specific products, communicate regional offers and promotions, and increase the share of voice by targeting markets such as Bengaluru and rest of Karnataka, and Mumbai and rest of Maharashtra.  With this addition, Amagi’s channel strength has increased to 18 channels across entertainment, news, movies and music genres.

     

    Speaking about the association Bikash Kundu, Senior Vice President- Sales, Regional Channels, Viacom18 said: “Viacom18 believes in always taking the first step forward when it comes to enhancing value for our advertisers as well as the consumer. The partnership with Amagi will enable our national, regional, and new advertisers to reach region specific audience with targeted messaging in a cost-effective manner.”

     

    Added Baskar Subramanian, Co-Founder, Amagi Media Labs: “We anticipate an incredible scope for growth of geo-targeted TV advertising in the country. Addition of Viacom18 to our portfolio has been yet another important milestone in expanding the market of geo-targeting on National Television Channels. Amagi’s pioneering technology provides reliable, measurable and cost-effective advertising solution to advertisers.”

     

    Other TV channels which are already on the Amagi platform for geo-targeting include Zee, Colors, Times Now, ET Now, Movies Now, Romedy Now, Magicbricks Now, Zoom, Zee Cinema, Zee News, News 18 India, CNBC Awaaz, CNN News 18, IBN Lokmat, NDTV 24X7 and NDTV Profit. No Republic yet.

     

  • The new foray was flagged of by COLORS Marathi in a star-studded Gudi Padwa extravaganza on 20th March, 2015

    Colors Marathi takes off on a high

    By A Correspondent

     

    Colors Marathi, the Marathi-language channel from the Viacom18 stable, began its new innings on the eve of the Maharastrian New Year. As reported earlier, this is a part of the recent announcement by Viacom18 on rebranding five ETV regional general entertainment channels.

    The change was brought in on Sunday, March 22 with the airing of the “Marathi International Film and Theatre Awards” (MICTA), an event that saw the best in Marathi Film and theatre celebrate the success of the industry in Dubai. The entertainment quotient is to be upped further with the launch of three  new shows: “Amchya Gharat Soon Bai Joraat” at 6.30pm, “Majha Hoshil Ka” on at 9.30pm and Sakhi on at 10.00pm… all premiering today (March 23).

     

    Said Anuj Poddar, Business Head Colors Marathi (pictured right above with Viacom18 Group CEO Sudhanshu Vats) : “We are truly excited about this new chapter and are looking forward to doing what we do best i.e. to bring great quality content and entertainment to millions of our Marathi viewers. We hope that the audiences will continue to enjoy our shows.  I am hopeful that this will be a key milestone in the continuing growth of the Marathi entertainment industry and take the entire Marathi TV entertainment industry to much greater heights.”

    Added Sanjay Upadhyay, Content Head the channel: “The new journey is a great milestone for us and we will continue to redefine the television viewing experience for your viewers. The three new shows that are set to launch are all unique and address the varying needs of our audiences. Hope that our viewers make these engaging and entertaining show a part of their daily lives”