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Tag: Colors Kannada

  • Brings up `new line-up of shows to enthrall audiences this new year’

    Colors Kannada announces ‘feast’ for Ugadi

    Colors Kannada has announced a feast of entertainment for Ugadi (April 9) by way of a lineup of new shows that will mark the celebration with daily episodes, starting from Ugadi itself.

    Said Prashanth Nayak, Business Head of Colors Kannada: “This year, we celebrate this Ugadi with a theme Hosa Bannada Shubharambha (A new beginning of bonding) and we give this to our audiences. We feel very blessed that audiences of Colors Kannada across the state have always supported us with love and affection. As part of our continued bonding with our audiences, we are coming up with the launch of fresh contents. We take this pride to be part of bringing our audiences’ emotions on screen and we term this as the most perfect way to celebrate Ugadi with us.”

    Speaking about Colors Kannada’s plans, Sushma Rajesh, Cluster Head at Viacom18, added: “As a brand, Colors Kannada has always been a pioneer in bringing shows that resonate with our audiences’ emotions. We consistently present unique storylines that celebrate family bonding and values of nativity. This is evident in the fact that shows launched on Colors Kannada’s unique stories have already travelled across the country. We are confident that the new year will bring a whole new level of connection with our audience. We wish everyone a very Happy Ugadi with our exciting new lineup of shows.

  • To launch its new show Kendasampige

    Colors Kannada rolls out a fragrant print ad campaign

    By Our Staff

     

    Colors Kannada has rolled out a campaign to launch its new show Kendasampige. As a part of the marketing campaign, the channel has launched a print campaign with Kannada newspaper Vijaya Karnataka. The front page of the daily was scented with the fragrance of the Champa flower.

     

    Speaking about the campaign, Shriram B R, Director – Marketing, Colors Kannada said: “A unique approach like this can always help the brand to meet the objective of the launch. Champa (Sampige) flower fragrance has given readers a fresh feel to start their Monday while establishing a strong connect to the show’s theme.”

     

  • The festive offer prices will be available with immediate effect

    Star India, Zee & Viacom18 announce festive pricing

    By A Correspondent

     

    In keeping with the festive spirit, Star India, Zee and Viacom have announced special pricing for it’s a la carte channels.

     

    Said Sanjay Gupta, Country Manager, Star and Disney India Star on its ‘Tyohar ka Upahar’ promotional offer for its 16 a-la-carte channels: “The Star network is known to offer best-in-class content inspiring a billion imaginations, making us a household name today. With this promotional offer for the festive season, we hope to spread even more cheer and get more families to experience and engage with our varied entertainment offerings.”

     

    As for Zee, the festive offer sees the a la carte price of Zee TV, Zee Marathi, Zee Bangla, Zee Telugu, Zee Kannada and Zee Sarthak been reduced from the present Rs 19 to Rs 12 per month.

     

    Said Atul Das, Chief Revenue Officer – Affiliate Sales, Zee: “Zee is the pioneer of Indian television industry. Starting with ‘Zee TV’ 27 years ago, and with addition of its strong regional language offerings over the years, Zee is today the No 1 entertainment network in the country. Zee further demonstrated its leadership by becoming the first major broadcaster to declare MRPs under the NTO regime, in August 2018. While there were teething issues during the initial phase of NTO transition, it has brought greater transparency across the television value chain.”

     

    Commenting on the initiative, Prathyusha Agarwal, Chief Marketing Officer, Zee Entertainment added: “With the movement from low involvement bulk purchase to high involvement active unit purchase, the MRP regime is a great move for the consumer. Zee with its strong channel brand and culturally rooted content has become an obvious first choice for viewers. We firmly believe that we have fundamentally great products and robust value offerings. As a broadcast network, our endeavor therefore is to make our channels more and more accessible to the maximum number of viewers across the country. This festive bonanza offer would be an irresistible consumer delight and will go a long way in deepening consumer loyalty with the TV entertainment category.”

     

    Viacom18 too has announced a la carte price for its flagship Hindi GEC Colors and Kannada GEC Colors Kannada at Rs 12/month each. In line with this special festive price, Viacom18 is launching a consumer awareness campaign ‘Har Din Diwali’ encouraging viewers to now subscribe to these channels at its new price point.  As part of this offer, the a-la-carte price of COLORS and COLORS Kannada has been reduced from the present price of 19 to 12 per month each.

     

    Said Sudhanshu Vats, Group CEO and MD, Viacom18:“As a broadcast network, our aim is to make our channels more accessible and affordable to all viewers across the country. While we are launching a slew of exciting shows on our channels, this festive offer – ‘Har Din Diwali’ will further empower our consumers to access their favourite shows at a more affordable price point.”

     

     

  • Colors Super will be bringing in an early second anniversary with six family drama shows and two reality shows

    KBC Bangla, new shows highlights of Viacom18 regional push

    By A Correspondent

     

    Viacom18 has announced a major content expansion across the two key markets of Kannada and Bangla. Viacom18’s second Kannada GEC, Colors Super will be bringing in an early second anniversary with six family drama shows and two reality

     

    Ravish Kumar

    Said Ravish Kumar, Head – Regional Entertainment, Viacom18: “We started the year with expanding into a new market with the launch of ColorsTamil. While it is still early days, we are extremely encouraged with the performance of the channel. In the Kannada market, we are the clear frontrunner in terms of both viewership and revenues, with Colors Kannada and Colors Super accounting for more than ~40 per cent of the GEC viewership in Karnataka. With the upcoming launch of an entire new programming slate on Colors Super, I am confident in further expanding our strong position in the

     

    Elaborating on the new show launches, Parameshwar Gundkal, Business Head – Colors Super and Colors Kannada, said: “Colors Super as our second channel in the Kannada GEC became the talk of the town with Bigg Boss Kannada Season 5. With eight shows slated for a launch, we are set to bolster our platter of content with a wide variety of shows, including some much-awaited comebacks and fresh cutting-edge content.  A launch of this magnitude in a month for an existing channel is unheard of.”

     

    Speaking about the launch and impact, Rahul Chakravarti, Business Head –Colors Bangla and Odia said: “We are upping the ante on our content line-up this year and a marquee show like KBC is a step in that direction. The show has been a massive hit worldwide and has been widely appreciated for its edutainment content. Bengalis are known for their wealth of knowledge and now is the time for them to showcase their talent to the world. We welcome Prosenjit onboard as the host and presenter of the very first season of the show. I’m sure his enthusiasm will make all Bengali viewers believe in the opportunity to transform their life through this remarkable show.”

     

     

  • Common man to share Bigg Boss House along with celebrities

    Colors Super to air Bigg Boss Kannada Season 5

    By A Correspondent

     

    Colors Super, the second Kannada language entertainment channel from Viacom18, has announced the fifth season of Bigg Boss Kannada. Host Kichcha Sudeep will return to the show in a new avatar.

     

    Commenting on the new season, Ravish Kumar, Head – Regional Entertainment, Viacom18 said: “Colors Super has been enthralling viewers with its riveting content since its launch. While Colors Kannada has positioned itself as the market leader, it’s time that we fortified the strength of Colors Super, and what better way to do that than through Bigg Boss. We feel the strategy will benefit the channel immensely and take it to its next level. The new aspects introduced in the show will make for an interesting watch for the viewers, and also hearten the business prospect for brands that associate with our channels.”

     

    Said Parameshwar Gundkal, Business Head – Colors Kannada and Colors Super as well as director of the show:“Season 5 of Bigg Boss has infused elements of unpredictably into every aspect of the show. This season we will air Bigg Boss Kannada on the fastest growing Kannada GEC, Colors Super. And we will witness a volatile mix of commoners and celebrities compete for the attention of Bigg Boss and viewers support. Sudeep is really the only constant we have on Bigg Boss and with good reason. His charm, wit, humour and style are a huge part of the Bigg Boss entertainment package. Now with commoners coming into the kind of spotlight even the famous are not used to, this season is set to become to the most unpredictable season in the history of Bigg Boss Kannada.”

  • Interbreeds a fiction concept from a love triangle that blossomed on Bigg Boss

    Colors Kannada launches finite series – Sanju Mattu Naanu

    By A Correspondent

     

    We don’t cover news on new show launches unless it’s majorly noteworthy. And this is one such in regional GECs. Colors Kannada presents the first ever finite series on Kannada television – Sanju Mattu Naanu. Starting May 27, the 24-episode show will air every Saturday and Sunday at 9pm.

     

    Commenting on the show, Ravish Kumar – Head, Regional Entertainment, Viacom18 said: “Colors Kannada has always been ahead of the curve in the Kannada entertainment space. Finite series as a format has become popular world over and across all platforms and we’re proud to be introducing the same to our Kannada viewers through Sanju Mattu Naanu. And, the novelty doesn’t end there. This is a step up in terms of content innovation as well. First time ever a real-life love triangle which was brewing inside the Bigg Boss house will now see its culmination in the form of a fiction show. It has been our constant endeavor to renovate our offerings so that our audiences have the best television experience on our platform.”

     

    Commenting further, Parameshwar Gundkal – Business Head of Colors Kannada and Colors Super said: “We constantly reinvent our formats to keep up with not only the growing trends but also the emerging content consumption appetite of our viewers. The popularity of finite series has been taking over the rest of the world, and we believe it shall make its place in the Kannada GEC space as well. The genesis of Sanju Mattu Naanu was formed in our reality show Bigg Boss. Going by the popularity that Pratham, Bhuvan and Sanjana gained in the show, we are now extending their chemistry in the form of a fiction show. It’s going to be a short series of 24 episodes airing over the weekend and we hope the viewers appreciate the ingenuity of our content.”

     

  • The partnership will offer advertisers an opportunity to market region-specific products

    Colors Marathi & Kannada partner with Amagi to offer geo-targeted ad solutions

     

     

    Amagi Media Labs has added Colors Kannada and ColorsMarathi to its bouquet of channels offering geo-targeted advertising solution. This partnership will offer advertisers an opportunity to market region-specific products, communicate regional offers and promotions, and increase the share of voice by targeting markets such as Bengaluru and rest of Karnataka, and Mumbai and rest of Maharashtra.  With this addition, Amagi’s channel strength has increased to 18 channels across entertainment, news, movies and music genres.

     

    Speaking about the association Bikash Kundu, Senior Vice President- Sales, Regional Channels, Viacom18 said: “Viacom18 believes in always taking the first step forward when it comes to enhancing value for our advertisers as well as the consumer. The partnership with Amagi will enable our national, regional, and new advertisers to reach region specific audience with targeted messaging in a cost-effective manner.”

     

    Added Baskar Subramanian, Co-Founder, Amagi Media Labs: “We anticipate an incredible scope for growth of geo-targeted TV advertising in the country. Addition of Viacom18 to our portfolio has been yet another important milestone in expanding the market of geo-targeting on National Television Channels. Amagi’s pioneering technology provides reliable, measurable and cost-effective advertising solution to advertisers.”

     

    Other TV channels which are already on the Amagi platform for geo-targeting include Zee, Colors, Times Now, ET Now, Movies Now, Romedy Now, Magicbricks Now, Zoom, Zee Cinema, Zee News, News 18 India, CNBC Awaaz, CNN News 18, IBN Lokmat, NDTV 24X7 and NDTV Profit. No Republic yet.

     

  • Colors Super is the latest offering in the regional channel space from Viacom 18

    Viacom 18 Colors Super, its second Kannada GEC

    By A Correspondent

     

    Viacom18 announced the launch its second Kannada GEC, Colors Super on Thursday (July 7). The new channel will be launched on July 24.

     

    The content of the new channel will be a mix, spanning from mythology, fantasy and supernatural, to romcoms, reality television and world satellite premieres of movies. The new channel promises to induct a diverse mix of genres in the Kannada general entertainment market.

     

    Sudhanshu Vats, Group CEO, Viacom18, said, “In terms of market size in the Indian television scenario, regional entertainment is next only to Hindi general entertainment, as a category. Within the regional entertainment pie, the Kannada GEC ad market alone stood at an estimated Rs500 crore, financial year 2016. As we cemented our dominance on this market, we realised we had a lot more to offer – both in terms of content and brand solution opportunities. Colors Super will expand our offering to both the viewer, by bringing in missing genres into the market, and the advertiser, by increasing the available ad inventory, thereby plugging in existing gaps in the current market,” about the new channel at the launch.

     

    Speaking about the need for another channel in the Karnataka market, Ravish Kumar, Project Head, Regional Channels (Colors Kannada, Colors Super and Colors Bangla), Viacom18 said, “We had more ideas than more slots. We saw genuinely, from a viewer perspective. If I am a number one channel, I am doing well, my slots are doing well, I will not replace or change shows. There is a certain sort of break on the momentum from within. There is a demand for mythology, supernatural, romcoms etc. which is not being met today. So, our responsibility to our viewer I think is greater than self-serving needs. That is what we are trying to address with the launch of the new channel. We think the market is big enough, it is vibrant and growing enough for us to be able to accommodate content which is seen today.”

     

    Kannada actor Yash, who started his career with Colors Kannada, will be leading the marketing campaign for Colors Super. Viacom18 has planned a marketing blitz across 179 major towns of Karnataka, targeting both the urban and rural markets of the state.

     

  • How & Why a Tamil channel like Sun is more popular than a Kannada GEC in Bengaluru, as per BARC data

    Why Sun shines more in Bengaluru

     

    By Our Research Editor

     

    This is the kind of news which could spark off some wild statements from political formations if it were to happen in a city like Mumbai. But we weren’t really very surprised when we heard that Garden City Bengaluru had such a significant viewing of Sun TV as per BARC data.

    First, let’s take a look at the pecking order of non-Hindi/English channels in Karnataka.

     

    Let’s re-look at the table above in the main image, sans the shining sun 🙂 :

     

    Surprised? Well, for those who’ve been to cities like Mumbai and Bengaluru would know the large influence of Gujarati and Tamil in these two cities. The decadal growth in Bengaluru has been much faster compared to the Rest of Karnataka (1L+), as per the Census of India 2011. Bengaluru had 52% share of total 1L+ population of Karnataka in Census 2011, up from 47% in 2001.

     

    The population and growth numbers for the past two decades are as follows:

     

    As per BARC India estimates of TV owning households as on March 2015, Bengaluru has 58% share of the 1L+ population of Karnataka.

    As compared to an approximate 3% Tamil-speaking population in Karnataka, around 21% of the total population in Bengaluru speak Tamil. This leads to a significant viewing of Sun TV in Bengaluru.

    The viewing details of Sun TV in Bengaluru and the Rest of Karnataka are as follows:

    We posed this question to a Bengaluru-based media analyst and he said that while it’s not true that Kannada channels aren’t doing well in the city, it’s just that as a single channel Sun is ahead. If the content improves, one can be sure Kannada programmes will go ahead of Sun.

    Until then the sun shines for Sun in Bengaluru.