MxMIndia

Tag: Colors Cineplex

  • The matches are being aired on Colors Cineplex, Rishtey Cineplex and Voot

    Viacom18 rolls out marketing blitz for Abu Dhabi T10 League

    By Our Staff

     

    Starting November 19, Viacom18 is presenting the Abu Dhabi T10 league. In a run up to the series and to maintain sustained momentum, the network has started a marketing blitz, building fandom amongst cricketing fans in India. The Abu Dhabi T10 league is Co-presented by Dream11 and has on-boarded Fairplay as Digital Sponsor on Voot.

     

    Said Sapangeet Rajwant, Head of Marketing & Digital – Hindi Mass Entertainment, Viacom18: “Cricket and cinema are the two biggest pop culture influencers in India and with Abu Dhabi T10 League we are coopting the strength of our leading movie channels and the fandom of cricket. The Abu Dhabi T10 tournament has emerged as one of the most entertaining spectacle events in the sporting calendar since its launch. Our aim will be to enhance the overall experience of viewers and reaching out to the mass, cricket-crazy audience in India to increase the fan base and popularize the event in the country. We have planned an extensive marketing initiative to scale the propensity of the biggest T10 cricket extravaganza, thereby achieving our desired goals.”

     

  • The league is managed and marketed by Professional Management Group

    Road Safety World Series to be held in February 2020

    By A Correspondent

     

    Sachin Tendulkar, Virender Sehwag, Brian Lara, Bret Lee, Tillakaratne Dilshan and Jonty Rhodes, will lock horns for the Road Safety World Series scheduled to be held in India early next year.

     

    The Road Safety World Series will be an annual T20 cricket tournament between legends of five cricket playing nations—Australia, South Africa, Sri Lanka, West Indies and host India. Along with rivalry on the field, the cricketers will also spread the message of road safety during tournamenet. The tournament will be played from February 4 to 16, 2020, and will be hosted across premier venues in India.

     

    Viacom18’s Colors Cineplex is the broadcast partner while Voot and Jio are digital partners. Tik Tok is Online Community Partner of the League.

     

    Said Sudhanshu Vats, Group CEO and MD, Viacom18: “We have always believed that entertainment has the potential to bring about meaningful change and what better way of practising this philosophy than to bring cricketing legends in the popular T20 format to spread the message of road safety. An annual tourney spread over two weeks, I believe this league has the right balance of fandom, brevity and consumer connect to make this a viable long-term proposition – both in terms of sporting and business value. We are happy to partner with PMG and Road Safety Cell of Maharashtra Govt. to bring forth this cricketing tournament to viewers across the world.”