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Tag: Colors Bangla

  • On offer: one new non-fiction and four fiction shows

    Colors Bangla launches new content lineup

    By Our Staff

     

    Colors Bangla, the Viacom18 channel, may not be numero uno in the stack of Bangla channels as per BARC data, but has its eyes set on that slot. It has just announced a line-up of five new shows including one musical reality show and four fictional dramas all of which will premier this month (August) and the next.

     

    The channel has roped in the leading lights from the Bengali entertainment trade including prominent producers like Nispal Singh Rane (Surinder Films), Snehasish Chakraborty (Blues Production) and Shashi Sumeet. The non-fiction show will be produced by Raj Chakraborty.  The offensive includes actors like Papia Adhikari, Debolina Dutta, Anjana Basu and Sudipa Basu on the small screen. Music mavens like Jeet Ganguly and Anupam Roy have been lined up for the title tracks for the shows.

     

    Sagnik Ghosh

    Speaking on the launch, Sagnik Ghosh, Business Head, Colors Bangla (who has had a successful stint at Star India and Axis Bank amongst others) said: “We at Colors Bangla have always endeavoured to bring to our viewer’s quality and entertaining content and now we are all set for the launch of the first tranche of our content line up. Through our characters & stories we want to alleviate the anxiety & adversities that the Bengali society and our core viewers are facing today. Our shows will encourage people to dream and aspire and provide our existing as well as new viewers with superior quality content and an enhanced viewing experience. “

     

     

  • Will help the channel grow further and challenge the market leaders

    Viacom18 appoints সাগনিক ঘোষ as Business Head – Colors Bangla. Sagnik Ghosh, we mean

    By Our Staff

    সাগনিক ঘোষকে বিজনেস হেড, কালার্স বাংলা পদে নিয়োগ দেওয়া হয়েছে।

    That’s the work of Google Translate. If you don’t understand Bangla, well, what the line above means is this: Sagnik Ghosh is joining Colors Bangla as Business Head. Ghosh will be taking over from Rahul Chakravarti and will report to Rajesh Iyer, Head – Regional Entertainment (Bangla, Odia, Tamil and Gujarati Clusters), Viacom18.

    Sagnik Ghosh
    Rajesh Iyer

    Said Iyer: “Regional is an important growth driver for Viacom18 and West Bengal is an important market for us. I’d like to thank Rahul for his contribution and wish him the very best in his future endeavours. Sagnik brings three important aspects to this role – his knowledge of the Bengali entertainment industry, his understanding of consumer preferences and his marketing expertise which cumulatively will dial up both the brand and the business.”

     

    Added Ghosh: “The Bengali broadcast entertainment market provides considerable opportunities and is known for its creative prowess for producing content that is often taken to other markets. Colors Bangla has a rich legacy and now is time to grow further and challenge the market leaders. Together, with the dedicated and talented team, I look forward to propel Colors Bangla to greater heights.”

     

     

    Prior to joining Viacom 18, Ghosh has worked with Star India as Executive Vice-President and Business Head, Star Jalsha and Jalsha Movies (Bengal Cluster). In the Hindi Speaking Market, he had led the brand revamp of Star Plus, and re-launched Life OK as Star Bharat. Prior to joining the Media and Entertainment industry, Ghosh worked with leading BFSI brands like Axis Bank, HSBC etc.

     

     

  • Colors Super will be bringing in an early second anniversary with six family drama shows and two reality shows

    KBC Bangla, new shows highlights of Viacom18 regional push

    By A Correspondent

     

    Viacom18 has announced a major content expansion across the two key markets of Kannada and Bangla. Viacom18’s second Kannada GEC, Colors Super will be bringing in an early second anniversary with six family drama shows and two reality

     

    Ravish Kumar

    Said Ravish Kumar, Head – Regional Entertainment, Viacom18: “We started the year with expanding into a new market with the launch of ColorsTamil. While it is still early days, we are extremely encouraged with the performance of the channel. In the Kannada market, we are the clear frontrunner in terms of both viewership and revenues, with Colors Kannada and Colors Super accounting for more than ~40 per cent of the GEC viewership in Karnataka. With the upcoming launch of an entire new programming slate on Colors Super, I am confident in further expanding our strong position in the

     

    Elaborating on the new show launches, Parameshwar Gundkal, Business Head – Colors Super and Colors Kannada, said: “Colors Super as our second channel in the Kannada GEC became the talk of the town with Bigg Boss Kannada Season 5. With eight shows slated for a launch, we are set to bolster our platter of content with a wide variety of shows, including some much-awaited comebacks and fresh cutting-edge content.  A launch of this magnitude in a month for an existing channel is unheard of.”

     

    Speaking about the launch and impact, Rahul Chakravarti, Business Head –Colors Bangla and Odia said: “We are upping the ante on our content line-up this year and a marquee show like KBC is a step in that direction. The show has been a massive hit worldwide and has been widely appreciated for its edutainment content. Bengalis are known for their wealth of knowledge and now is the time for them to showcase their talent to the world. We welcome Prosenjit onboard as the host and presenter of the very first season of the show. I’m sure his enthusiasm will make all Bengali viewers believe in the opportunity to transform their life through this remarkable show.”

     

     

  • The new non-fiction line up will include popular shows like Rojgere Ginni, Rannaghar e Rockstar and Gaaner Gnuto and the fiction slate includes Pita and Ki Kore Toke Bolbo

    Colors Bangla announces launch of five new shows

    By A Correspondent

     

    Come October (and post the festive Durga Puja time), Colors Bangla has scheduled a variety of new shows. Starting October 17, five fresh new shows including three game shows and two fictional dramas.

     

    Elaborating on the new show launches, Ravish Kumar, Business Head, Bangla, Kannada and Oriya, said “Just as the festival of Durga Puja brings the family together to celebrate this auspicious occasion, similarly, Colors Bangla is all set to bolster its content offering with shows that appeal to the varying demographics in a family. Catering to a varied gamut of viewers, from homemakers to teenagers, our channel aims to satisfy the diverse appetite of our audience through a more compelling and entertaining new line-up.”

     

    The new non-fiction line up will include shows like Rojgere Ginni, Rannaghare Rockstar and Gaaner Gnuto and the fiction slate includes Pita and Ki Kore Toke Bolbo.