MxMIndia

Tag: Colgate-Palmolive India

  • Business Today holds Most Powerful Women in Business awards for 2023

    By A Correspondent

     

    Prabha Narasimhan, MD & CEO, Colgate-Palmolive India, Arundhati Bhattacharya, Chairperson & CEO, Salesforce India, Falguni Nayar, Founder & CEO, Nykaa, Nandini Piramal, Chairperson, Piramal Pharma Ltd, Vibha Padalkar, MD & CEO, HDFC Life Insurance, and Zoya Akhtar, Director & Co-Founder, Tiger Baby, were among the women achievers awarded by Securities & Exchange Board of India (SEBI) Chairperson Madhabi Puri Buch at the 20th edition of Business Today’s Most Powerful Women in Business event in Mumbai on Friday.

     

    Six women, who are seven-time winners entered Business Today’s MPW Hall of Fame, making way for new entrants to come in next year. The list of achievers has seven debutantes, four comebacks, and 40 repeat winners from last year. This year’s list also has five global winners – Indians who have made the country proud with their achievements on the world stage.

     

    A special issue of Business Today magazine was unveiled  at the event. Speaking on the occasion, Buch, the first woman chairperson of SEBI, said simply parachuting someone at the top and doing nothing at the bottom will not to work for India. “Don’t do tokenism by putting more women on the board. Let’s see the disclosure on what percentage of your manpower cost goes to women. It will take care of everything,” she said about Indian organisations.

     

    While delivering the vote of thanks, Kalli Purie, Vice-Chairperson, India Today Group, said: “The rise of women power is not just in urban centres and in gatherings such as this, but it has percolated down to rural areas. To me, this churn is the most exciting and interesting that these women are independent, fierce and ambitious. I am really excited at the juncture of history we are in at the moment. What better place to discuss this than at the 20th edition of Business Today’s Most Powerful Women in Business list which honours 56 leaders from across so many fields.”

     

    The evening started with a panel discussion titled ‘A View From The Corner Office’ comprising Ameera Shah, MD, Metropolis Healthcare, Upasana Taku, Co-Founder & COO, MobiKwik, Vinati Saraf Mutreja, MD & CEO, Vinati Organics Ltd, Prabha Narasimhan, MD & CEO, Colgate Palmolive India, and Devita Saraf, Chairperson & CEO, Vu Group. They discussed the challenges and opportunities for women in the world of work.

     

    It continued with  discussions with Ashima Goyal, Member, RBI’s Monetary Policy Committee, Padmaja Chunduru, MD & CEO, National Securities Depository Ltd, Rekha M. Menon, Former Chairperson & Senior Managing Director, Accenture in India, Arundhati Bhattacharya, Chairperson & CEO, Salesforce India, Zia Mody, Co–Founder & Managing Partner, AZB & Partners and Kalpana Morparia, Former Chairman, J. P. Morgan, South and Southeast Asia, and other senior business leaders. Nandini Piramal, Chairperson, Piramal Pharma, spoke on ‘Journey Through Leadership & Innovation’, and Zoya Akhtar, filmmaker & co-founder, Tiger Baby, spoke on ‘Creativity Through The Female Lens’.

     

     

  • Film conceptualised by conceptualized by Team WPP@CP

    Colgate-Palmolive relaunches Strong Teeth toothpaste

    By Our Staff

     

    Colgate-Palmolive rolls out new campaign for its Colgate Strong Teeth toothpaste. The campaign reiterates the brand’s long-standing commitment to promoting oral health and hygiene by providing teeth nourishment.

     

    Directed by the renowned filmmaker Amit Ravindernath Sharma and conceptualised by Team WPP@CP.

     

    Commenting on the relaunch, Gunjit Jain, Vice President Marketing, Colgate-Palmolive India said: “Be it eating your favourite snack lose Calcium from our teeth as they suffer wear and tear daily. With our new campaign “ Paste Hi Nahi, Daanton Ka Poshan Hai Ye”,  we aim to spotlight the need for nourishment of teeth and how  Colgate Strong Teeth , with its unique technology of Arginine + Calcium Boost, is an excellent toothpaste to nourish your teeth and hence make them 2X stronger. Our dadi in the film has amazingly portrayed that importance, leaving us with the message that everyone needs to strengthen their teeth, aiming to become the ‘cutting machine.”

     

    Added Harshad Rajadhyaksha and Kainaz Karmakarof WPP@CP: “The story of a toothless granny vouching for a toothpaste, is bound to catch attention. The film delivers on functionality and fun. Humour is such a strong tool to drive home hardcore messages that stay with the consumers. Add to that the superb casting and direction by Amit Sharma. Colgate is an iconic brand with the best benefits in its category. The trick is in picking the strongest benefit and communicating it memorably.”

     

  • Ropes in actors Shahid Kapoor and Rana Daggubati

    Colgate announces new identity for its toothpaste brand

    By Our Staff

     

    Colgate-Palmolive (India) Limited has announced the new identity of its toothpaste brand- Colgate Strong Teeth with its latest campaign. Featuring Shahid Kapoor and Rana Daggubati, the ‘Daant strong toh main strong’ TVC, created by RedFuse Communications, puts the spotlight on the importance of strong teeth.

     

    Speaking on the new campaign, Arvind Chintamani, VP, Marketing, Colgate-Palmolive India, said: “As Indians, we understand the importance of chewing and have grown up with our parents asking us to chew our food 36 times before swallowing. However, what we often forget is that teeth are our first digestive organ and teeth need to be strong to get the best nutrition from food. We’re super excited to have Shahid and Rana partner with us to remind parents of this message and to focus on teeth strength with Colgate Strong Teeth, India’s #1 Toothpaste, every day!”

     

    Added Delna Sethna, Executive Creative Director, Red Fuse: “Because digestion starts in the mouth, you need strong teeth. Sounds simple enough. Sounds like you’ve heard this enough. And yet making this point was anything but simple. This is a campaign that’s been designed to work hard to land the message, with dad (Shahid & Rana) as our spokesperson for once. Equal parenting is something a lot of brands speak of, we went the extra mile to land it.”

     

    https://www.youtube.com/watch?v=Cxy6nW5KOm4