MxMIndia

Tag: Colgate-Palmolive (India) Limited

  • The campaign ad film is conceptualized by RedFuse, WPP’s integrated communications partner to Colgate India, and is directed by director Vikramaditya Motwane

    Colgate’s new campaign showcases journey of elderly singles

    By A Correspondent

     

    Colgate-Palmolive (India) Limited has written to us about a new communication under its ‘Smile karo aur shuru ho jao’ campaign.

     

    Talking about the TVC, Arvind Chintamani, Vice President, Marketing, Colgate-Palmolive (India) Limited, said: “While the pandemic has been a time of uncertainty and difficulty, it has also given people a chance to reflect and reassess their individual life journeys. One such opportunity for revaluation is the challenge of loneliness faced by elderly single people who often remain single burdened by the fear of social judgement in starting afresh and finding companionship. Our story, narrated wonderfully by Deepti Naval, encourages people to be positive and look beyond the worry of what society might say and celebrate their lives fully. We, at Colgate, strive to tell such stories to inspire hope and courage to reimagine a better future…and smile karo aur shuru ho jao.”

     

    The campaign ad film is conceptualized by RedFuse, WPP’s integrated communications partner to Colgate India, and is directed by director Vikramaditya Motwane.

     

    Said Delna Sethna, Executive Creative Director, RedFuse: “Since the beginning, Colgate’s Smile karo aur shuru ho jao campaign has narrated stories of confidence and courage. The latest ad film touches upon the topic of remarriage, which is known to be a sensitive topic in India, especially among women. We want to encourage conversation on this often taboo subject and try to normalize the culture of women in India remarrying, for whatever reason they deem worthy. The overall aim of the film is to encourage optimism and to look beyond the fear of judgement and act with the hope of a positive future.”

     

     

  • A 360-degree high decibel campaign targeted towards educating consumers on oral health's link to overall health

    Colgate highlights importance of oral health in new campaign for Colgate Vedshakti

    By A Correspondent

     

    Colgate-Palmolive (India) Limited has announced the “Mooh Swachh Toh Aap Healthy” campaign for its ayurvedic toothpaste Colgate Vedshakti.

     

    The campaign kickstarted with the launch of a TVC on March 4 in 10 regional languages including Hindi, Marathi, Telugu, and Tamil. It is being amplified further across mediums like print, digital and social media.

     

    Speaking about the campaign, Arvind Chintamani, Vice President, Marketing, Colgate-Palmolive (India) Limited said: “At Colgate, we are committed to enable better Oral Health for all. With the launch of this campaign with Colgate Vedshakti, for the first time we are throwing light on the inherent connection between oral & overall health. Colgate Vedshakti brings together a unique combination of Ayurvedic ingredients to provide holistic oral care to ensure better overall health.”

     

    Created by Redfuse Communications, Delna Sethna, Executive Creative Director, Red Fuse added: “How do you communicate extremely logical, science-y facts in a way that even children would understand them? You get children to disseminate them for you. Their universe of make-believe opened so many avenues for us to explore. Their sincerity in delivering our message draws you in from the second one.”

     

     

  • Divyanshu, India's first visually impaired solo paragliding pilot’s inspiring story from Colgate’s ‘Smile Karo Aur Shuru Ho Jao’ campaign

    Colgate’s latest equity campaign highlights inspiring story

    By A Correspondent

     

    Colgate-Palmolive celebrates Divyanshu Ganatra’s inspiring story under its ‘Smile Karo Aur Shuru Ho Jao’ equity campaign. Ganatra was only 19 years in age when he lost his eyesight to glaucoma. As a child who dreamt of flying, his blindness couldn’t limit him from achieving what he wanted. He persevered to become not only India’s first visually impaired solo paragliding pilot but also a clinical psychologist, behavioral facilitator, and a self-made social entrepreneur.

     

    Commenting on the new TVC, Arvind Chintamani, Vice President, Marketing, Colgate-Palmolive (India) Limited said: “We truly believe that a Smile signifies optimism and our brand expression ‘Smile Karo Aur Shuru Ho Jao’ builds on the real-life stories of everyday people to inspire hope and start afresh. The story exemplifies Colgate’s message of overcoming adversity and life’s challenges with the positive power of a Smile. Such important stories of real people help us spread the message of conquering fears and our inhibitions with a smile.”

     

     

  • Robin Hood Army works to help the less fortunate, by providing surplus food from restaurants and communities

    Colgate partners Robin Hood Army to execute its #Mission5 project

    By A Correspondent

     

    Colgate-Palmolive (India) Limited, in celebration of Independence Day, partnered with Robin Hood Army to serve five million people across the nation for its #Mission5 campaign. A zero-funds organisation, Robin Hood Army works to help the less fortunate, by providing surplus food from restaurants and communities.

     

    The week-long #Mission5 campaign that started on August 10 and culminated on India’s 73rd Independence Day, provided 6.3 million people across 867 villages and 112 cities with dry food supplies along with Colgate Strong Teeth toothpaste packs.

     

    Speaking about the partnership, Deepak Singh, Robin Hood Army – Mumbai Chapter said: “It has been our pleasure to partner with Colgate for our #Mission5 campaign. They have contributed to the success of this initiative and we look forward to associating with them in the future.”

     

     

  • Internet star Milad Shadrooh, along with actors Manish Paul, Pranitha Subhash and fitness trainer Yasmin Karachiwala launched the film

    FoxyMoron unveils latest ad film for Colgate Total

    By A Correspondent

     

    Conceptualised by FoxyMoron and produced by The Rabbit Hole, Colgate recently launched its Colgate Total toothpaste with internet star Milad Shadrooh, along with actors Manish Paul, Pranitha Subhash and fitness trainer Yasmin Karachiwala.

     

    Speaking about the campaign, Pratik Gupta, Co-Founder at FoxyMoron said: “There are a lot of amazing things that we were able to achieve with the launch campaign that we have done for the New Colgate Total toothpaste. To move Colgate into a slightly non-traditional, overtly functional, long format branded content marketing approach was the first victory. In order to achieve this, a lot of our specialist teams across creative, video and talent came together, put together a truly integrated approach and brought this to life. For us, the final output, the fun during the process and the response that we are already getting is a testament that this campaign will bode well for the brand and the message appeal to the common man – in a fun and precise way.”

     

    Added Arvind Chintamani, Vice-President Marketing, Colgate-Palmolive (India) Limited: “The New Colgate Total offers ‘holistic’ oral-health. It fights germs not just on the teeth but also on the tongue, cheeks and gums, for up to 12 hours, helping one achieve ‘whole mouth health’. To communicate the product’s multiple benefits we have created a clutter-breaking campaign for social-media, with Singing Dentist – Milad Shadrooh, and three other popular youth icons. Through a parody based on Bollywood’s popular ‘All is Well’ song, the product’s benefits are conveyed in an interesting and engaging manner that builds an instant connect with our consumers and helps them internalise the message. We are confident of its appeal to our audience.”

     

     

  • The new brand thought underscores the positive role of optimism while starting new journeys

    Colgate India inspires people to smile in its latest campaign

    By A Correspondent

     

    Colgate-Palmolive  has introduced its new brand expression ‘Smile Karo Aur Shuru Ho Jaao’. The campaign was launched through two new TVCs that aired during the first qualifying match at the IPL 2019.

     

    Commenting on the new campaign, Issam Bachaalani, Managing Director, Colgate-Palmolive (India) Limited said: “At Colgate, we believe that everyone deserves a future to smile about. A smile is symbolic of hope, courage, confidence, and optimism – and those are exactly the sentiments we want to inspire among our consumers by encouraging them to Smile Karo Aur Shuru Ho Jaao. Wear your healthy and confident smile and face the world with optimism, and be assured that your smile is protected and cared for by Colgate, always.”

     

    Created by Redfuse Communications and produced by Equinox Films, the two TVCs are meant to encourage people to get started with a smile. Said Sanjay Sipahimalani, Creative Director, RedFuse Communication: “Smile Karo Aur Shuru Ho Jaao is a simple yet powerful message. In a world full of changes and opportunities, we believe an optimistic outlook can go a long way in fulfilling your aspirations… and we hope to inspire this optimism, everyday in everyone by reminding them to Smile Karo Aur Shuru Ho Jaao.”

     

     

  • The ad highlights how Colgate Strong Teeth toothpaste adds natural calcium to one’s teeth, making them Andar Se Strong

    MS Dhoni, wife Sakshi in Colgate’s latest

    By A Correspondent

     

    Colgate has launched a new TVC featuring cricketer MS Dhoni and his wife Sakshi, as part of Colgate Strong Teeth’s ‘Andar Se Strong’ campaign. While sharing screen space with his wife, Dhoni talks about his inner strength that helped him in both his personal and professional journey.

     

    Said Issam Bachaalani, Managing Director, Colgate-Palmolive (India) Limited: “The ‘Colgate Andar Se Strong’ campaign reinforces our commitment to providing the most advanced oral care solutions to meet the everyday needs of Indian consumers. MS Dhoni is an exemplary personality and we are proud of his association with Colgate. We launched the ‘Colgate Andar Se Strong’ campaign on our flagship brand Colgate Strong Teeth, with Deepika Padukone and MS Dhoni as the ambassadors, who speak of how their smile reflects their inner strength… and how it helps them go forth in challenging times.”

     

    Added Sanjay Sipahimalani, Creative Director, RedFuse Communication: “Our ‘Andar Se Strong’ campaign highlights the role that your inner strength plays in helping you face tough situations with a smile. In this spot, Dhoni speaks from his heart to show how inner strength enabled him to choose responsibility over personal happiness during the 2015 World Cup.”

     

     

  • The campaign aims to create oral hygiene awareness and also ensure a safe visit for all pilgrims

    Colgate offers dental solutions at Kumbh Mela

    By A Correspondent

     

    Colgate-Palmolive has launched the ‘Kumbh Se Sampoorna Shuddhi, Colgate Vedshakti Se Sampoorna Suraksha‘ campaign at the ongoing Kumbh Mela in Allahabad.

     

    Said Issam Bachaalani, Managing Director, Colgate-Palmolive (India) Limited said: “At Colgate, we consistently work towards providing superior oral care and protection to all Indians, and towards caring for our communities. The Kumbh Mela gives us an opportunity to achieve both these objectives with our key target segments at an unprecedented scale.  Our theme at the Kumbh is Complete Protection or Sampoorna Suraksha, as part of which we are offering millions of visitors free samples of Colgate Vedshakti toothpaste that provides sampoorna suraksha to the mouth. But that’s not all – we are also extending to our consumers ways and means to ensure complete safety of their families, as they wade their way through the Kumbh Mela by handing out  suraksha ropes – for families to walk together, and suraksha wristbands – for children to have an emergency contact number on their wrist.”

     

     

  • Ranked No. 1 in Kantar World panel's 2014 Brand Footprint report

    Colgate retains #1 spot as ‘Most Chosen Consumer Brand’ in India

    By a correspondent

     

    Colgate has retained the No. 1 spot as the ‘most chosen consumer brand’ in India, in the 2014 Brand Footprint report by consumer knowledge and insights firm, Kantar Worldpanel. This is the third consecutive time that Colgate has been ranked No 1, across the FMCG and Personal Care category.

     

    The study highlights that in addition to leading the category in India, Colgate also outshined in global rankings. Colgate retained its position as the second most chosen brand globally in a list of the top 50 brands.

     

    The brand that revolutionized Oral Care with innovative products such as Colgate Maximum Cavity Protection plus Sugar Acid NeutralizerTM and Colgate Visible White, earned the top spot in the health and beauty categories, globally. An analysis in the report stated, “In the country rankings, Colgate remains the most-chosen health and beauty brand in a total of 16 countries.”

     

    Prabha Parameswaran, Managing Director, Colgate-Palmolive (India) Limited said, “We are delighted that Colgate continues to lead consumer preferences not just in Oral Care but across all FMCG. This reaffirms our commitment to deliver irresistible consumer propositions backed by latest technologies across the price spectrum. At Colgate, it’s our constant endeavor to ensure that we offer consumers in India the best Oral Care solutions for their needs and make that available to them at arm’s reach. Millions of consumers repose their trust in Colgate and that serves as a beacon for everything we do”

     

    The ranking in this study is based on a metric created by Kantar World panel called Consumer Reach Points, which measures each time a shopper chooses a brand. The report states that Consumer Reach Points are up 2.4 per cent in the emerging markets, with Asia being the fastest growing region. According to the report, “The 2014 Brand Footprint ranking reveals that the last year has presented a challenging environment for global consumers and brands. Food price inflation has been stubbornly high and levels of unemployment remained constant around the world. Yet in the face of these challenges consumer confidence has been stable.”