MxMIndia

Tag: coleman and company limited

  • Taproot was the creative agency for the film and the brief from BCCL to the agency was clear: "To continue to portray Mumbai Mirror as a fearless voice of the common citizen of Mumbai."

    Baddies turn scared in Taproot’s new film for Mumbai Mirror

    By A Correspondent

     

    After having made waves and won some critical acclaim (and many awards), Mumbai Mirror has unveiled an all-new television commercial. (Link: http://youtu.be/2iTWJiEeCuI)

     

    So what’s the insight behind this campaign, we asked Rahul Kansal, Executive President, Bennett, Coleman and Company Limited. “Criminals and corrupt people have got away with impunity in India for way too long,” he said, adding: “The average citizen is impatient to bring an end to this impunity. We decided to show these bad elements in  society being finally brought to book, thanks to the fearless exposes done by Mumbai Mirror.”

     

    Fundamentally, this film is actually saying the same thing as the first film, said Mr Kansal. “However, its totally inverted the prism through which the story is being told. The last time around, we showed it from the point of view of the citizen, who had been hurt by the system and was fighting back. Now we are showing it from the point of the ‘baddies’, who are running scared.”

     

    Taproot was the creative agency for the film and the brief from BCCL to the agency was clear: “To continue to portray Mumbai Mirror as a fearless voice of the common citizen of Mumbai.”

     

    Client: BCCL:  Rahul Kansal, Sandeep Singh Arora, Amiteshwar Kukreja, Pooja Bala and Sana Arora

    Agency: Taproot: Umesh Shrikhande, Santosh Padhi/Agnello Dias – Chief Creative Officers

    Production House: Ramesh Deo Production (RDP)

    Writer: Agnello Dias

    Director: Abhinay Deo

    Music: Ram Sampath

    Producer: Apurba Sengupta

    Cinematographer: Kartik Vijay

     

  • Deepak Lamba's rise to President of Bennett, Coleman and Company Limited is phenomenal and inspirational to young media professionals

    The Rise and Rise of Deepak Lamba

    By A Correspondent

     

    When MxMIndia broke the story of Deepak Lamba joining Bennett, Coleman and Company Limited as President, the news spread like wildfire (see link http://www.mxmindia.com/2012/06/first-on-mxm-deepak-lamba-joins-bccl-as-president/). As it spread amongst media circles, it was decidedly the most read story on MxMIndia over the weekend.

     

    Mr Lamba is one of the youngest professionals in Indian media to occupy the position of President of a large Indian media conglomerate like The Times of India group.

     

    Until end-April, Mr Lamba was with Bloomberg UTV as business head. He made a sudden exit with no indicator of his next port of call. Except that it was to be with a leading media corporation with diverse interests.

     

    Although Mr Lamba was not available for comment and nor was it officially announced at BCCL until Friday evening, MxMIndia learns that did join the company on June 1. There is no word on his portfolio except that he is likely to be heading a few new ventures that the group proposes to enter. MxMIndia also learns that the proposed venture may not be in television, the business he has been working with at Bloomberg UTV and MTV, though there may be some linkages.

     

    Mr Lamba’s rise and rise has been phenomenal and is in fact inspirational to those without any godfathers in the business and/or no Ivy League education. A student of Pune’s premier St Bishop’s School later the Wadia College, he did his MBA from the Pune University thereafter. He was business head of Bloomberg UTV from January 2010 to April 2012 and prior to that was Director – Viacom Brand Solutions and worked with MTV India for five years.

     

  • Former Bloomberg UTV business head Deepak Lamba joins The Times of India group as President

    First on MxM! Deepak Lamba joins BCCL as President

    By A Correspondent

     

    Deepak Lamba who had moved on from Bloomberg UTV as business head in end-April has joined Bennett, Coleman and Company Limited as President.

     

    Although Mr Lamba was not available for comment and nor has it officially been announced at BCCL, MxMIndia learns that he has joined BCCL today. He is likely to be heading a few new ventures that the group proposes to enter.

     

    Mr Lamba was business head of Bloomberg UTV from January 2010 to April 2012 and prior to that was Director – Viacom Brand Solutions and worked with MTV India for five years.