MxMIndia

Tag: Cola

  • The tagline is #SwagWaliPepsi

    Pepsi unveils new campaign

    By Our Staff

     

    Pepsi has unveiled a new digital campaign kicked off by music composer – Tanishk Bagchi. The #SwagWaliPepsi campaign builds on the refreshment quotient of Pepsi .

     

    Speaking about the campaign, Saumya Rathor, Category Lead, Cola, PepsiCo India said: “With the #SwagWaliPepsi campaign, brand Pepsi is pivoting in pop culture and giving consumers a chance to express themselves in their own unique and irreverent way. We are confident that this campaign will add fun to the lives of the consumers in an inimitable Pepsi style”

     

  • Collaborates with popular singer Knox Artiste to celebrate the emotion of friendship

    Pepsi adds swag to F-Day

    By A Correspondent

     

     

    https://www.instagram.com/p/CDUCN7RFuvW/

     

    Beverage brand Pepsi pays a tribute to friends across the nation by launching a special piece of content in collaboration with popular singer Knox Artiste ahead of Friendship Day. The song is built on an insight wherein the brand conducted a poll and found that in current times,  87% consumers are missing their friends immensely while at home.

     

    Talking about the campaign, Tarun Bhagat, Director-Marketing, Hydration and Cola, PepsiCo India, said: “Through this special content, Pepsi®️ aims at encouraging consumers to celebrate one of the most beautiful emotion of friendship virtually with swag. We are confident that Knox Artiste’s riveting music will have people across the nation want to connect this Friendship Day and set up a virtual party with friends that they’ve missed spending time with for so long.”

     

    Now if Pepsi is a true friend of you and me, would it be encouraging the consumption of an aerated cola?

     

     

  • Gatorade has been studying ways to help athletes improve performance

    Gatorade India appoints Hima Das as brand ambassador

    By A Correspondent

     

    Gatorade India announced that it has signed on athlete Hima Das as its brand ambassador. She joins athletes PV Sindhu and Neeraj Chopra as the brand’s ambassador in India.

     

    Gatorade India will work with Hima Das during the period of partnership to understand her training and race-day nutrition better.

     

    Announcing the partnership, Tarun Bhagat, Director-Marketing, Hydration and Cola, PepsiCo India said: “We are delighted to welcome Hima Das into Gatorade’s family of athletes. As the world’s no.1 sports drink brand, Gatorade has always aimed to identify athletes it believes in, early on in their careers and push them to power their performance by enabling them to achieve more with the right balance of nutrients including fluids, electrolytes and carbohydrates. Hima personifies the spirit of the brand through her persevering attitude and unwavering spirit to win. We believe that Gatorade is the perfect fuel to partner with Hima Das as she sets out to achieve new accolades for the country.”