MxMIndia

Tag: Coca-Cola India and South West Asia

  • It features Taapsee Pannu and Ayushmann Khurrana

    Sprite’s takes virtual route to shoot films in new normal

    By A Correspondent

     

    Coca-Cola India has launched a new brand campaign for its sparkling beverage – Sprite. The campaign features actors Taapsee Pannu and Ayushmann Khurrana in four films – each depicting the funny and annoying sides of the relaxing-at-home experience.

     

    Commenting on the new campaign, Shrenik Dasani, Vice President – Sparkling Category, Coca-Cola India and South West Asia, said: “The launch of this new campaign, underscores our consumer centric approach. Our brands have always sought to add value to various consumption occasions and given the evolving reality, we are now ready to connect with our consumers in new situations and bring forth some more relatable moments in the ‘new normal’ of their lives. As Sprite is known to do, we wanted to offer a tongue-in-cheek, bold and contemporary take on life at home with your favourite screen.”

     

     

  • The campaign salutes positivity, togetherness and generosity of the human spirit, notes a communique

    Coca-Cola unveils ‘Ummeedo Wali Dhoop’ film written by Prasoon Joshi

    By A Correspondent

     

    Coca-Cola India has released a series of stories narrated through the digital medium as short films, static posts on its social assets and long-format stories on Coca-Cola India Journey titled ‘Ummeedo Wali Dhoop’. The campaign features stories of everyday heroes who have gone above and beyond the call of duty to help the community amidst the COVID-19 pandemic.

     

    Said Shrenik Dasani, Vice President – Sparkling Category, Coca-Cola India and South West Asia: “At a time when the human spirit is being tested like never before, this was our attempt to share an inspiring, optimistic message with people and collectively reaffirm our unshakeable faith in the resilience and power of the human spirit. In equal measure, the campaign is a small expression of our gratitude to all those individuals, who acted as living proof of that resilience, when they went above and beyond what was expected and rose up in aid of their fellow human beings in a time of great need.”

     

    The anthem has been written by Prasoon Joshi, CEO of McCann World group India and Chairman (Asia Pacific). The now-released stories are an extension of the campaign which features ‘heroes’ from across the country and various walks of life.