By Our Staff
Human integrated agency bags its first branding and communication mandate for Co2Exist. Co2Exist is an Indian startup that helps companies and individuals realize their climate commitments. The agency’s mandate includes working on the brand’s identity and digital communication strategy, and implementing clutter-breaking ideas that effect change.
Commenting on the partnership, Menaka Pohani, Director at Co2Exist said: “Human, founded by Chirag and Imran, was a logical choice for Co2Exist’s communications partner. Their approach, work ethic and professionalism stood apart and is what helped us make our decision to partner with them for our communications plan. Their innovative strategies and expertise in creating impactful marketing campaigns align seamlessly with our commitment to promoting sustainable practices and reducing carbon emissions. Our decision to appoint Human was driven by our mutual vision to raise awareness and take effective action in combating climate change. By engaging with Human, we aim to amplify our message, reach a wider audience, and inspire behavioral change on a global scale.We believe that this collaboration will enhance our efforts in building a more sustainable future.”
Commenting on the logo, Imran Khan, Co-founder and Director at Human added: “Sustainability is a very broad idea, and capturing the intent of the brand is always crucial. I’m glad we found a genuine depiction of the brand’s purpose, and hope to extend it in many different ways going forward.”
Said Chirag Raheja, Co-founder and Director at Human on the partnership: “Co2Exist is an idea whose time has come. Their business resonates deeply with our ethos of creating work that’s good for the people, and the planet at large. So when we were offered a chance to be their communications partner, we leaped at it. We feel honored to be their partner of choice, and intend to fully repay the trust placed in us through work that drives meaningful results.”