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Tag: CNN International Commercial

  • The initiative celebrates green champions who are trying to make a difference through their efforts to protect the planet

    Kirloskar partners CNN for Going Green Heroes initiative

    By A Correspondent

     

    Kirloskar has extended its partnership with CNN International and will sponsor the Going Green Heroes initiative in a partnership that continues the organisation’s commitment towards providing green technology solutions for a sustainable future.

     

    Speaking on the initiative, Sunita Rajan, Senior Vice President, Advertising Sales, Asia Pacific, CNN International Commercial, said “We are delighted to be working with Kirloskar once again to celebrate the forward-thinking developments in today’s modern world. By identifying the passion of green heroes and their innovative solutions, this partnership also showcases CNN’s commitment to pushing the boundaries, whether it’s through high-production storytelling or industry-leading data insight and analytics. It is our absolute pleasure to continue this partnership with Kirloskar and to bring stories of green innovations and sustainability to the forefront.”

     

    Added Madhav Chandrachud, President, Kirloskar Proprietary Limited: “With a legacy of over 100 years, Kirloskar is dedicated to creating products and services that strive towards a greener and brighter world. Through this robust partnership with CNN, we hope to throw light on sustainable initiatives that drive a positive environmental transformation across communities. CNN has been partnering us in thought, action and vision, and sponsoring Gong Green Heroes is an extension of the same,”.

     

     

  • Starting in October, 'Powering Your World' explores innovations that are transforming the way we create and use energy

    Mitsubishi extends commercial partnership with CNN International Commercial

    By A Correspondent

     

    Mitsubishi Heavy Industries is extending its commercial partnership with CNN International Commercial (CNNIC) by sponsoring a 12-week global campaign of ‘Powering Your World’, a dedicated digital series on CNNMoney. This campaign builds on the successful relationship between CNN and Mitsubishi Heavy Industries and is tailored to reach CNN’s upscale and sought-after international audiences.

     

    Starting in October, ‘Powering Your World’ explores innovations that are transforming the way we create and use energy – everything from solar roadways in northern Idaho, to wind power in Scotland, to breweries powered by wastewater. The green pioneers and their projects featured in this series are creative, eco-friendly solutions that might help to save our planet.

     

    The advertising solution includes extensive Mitsubishi Heavy Industries branding on the microsite with commercial content produced by Create, CNNIC’s award-winning, in-house branded content studio. The campaign also uses CNN Audience Insight Measurement (CNN AIM) to specifically reach Mitsubishi Heavy Industries’ key audience of C-suites, business decision makers, opinion leaders and affluent users.

     

    Said Sunita Rajan, Senior Vice President, CNN International Advertising Sales Asia Pacific: “I am proud that CNN and Mitsubishi Heavy Industries have a fruitful relationship of online, on-air and truly integrated campaigns. We are happy to build on that collaboration and to continue the digital series that shows bold green projects which can make the world more energy efficient. This campaign is a prime example of great content combined with smart use of data to deliver an innovative brand solution.”

     

    Keisuke Saito, Senior General Manager, Mitsubishi Heavy Industries, LTD. Corporate Communication Department and Business Strategy Office added: “We always appreciate CNN’s creative options to tell our story. ‘Powering Your World’ on CNN Money is an ideal property to align with Mitsubishi Heavy Industries’ new group statement “Move the world forward” that captures the unique value and vision the company brings to the world today and which can also be seen on our media offer Spectra. With the renewal of the sponsorship on CNN Money, we remain committed to further growing Mitsubishi Heavy Industries’ exposure to our global target audience of decision makers and governmental authorities.”