By A Correspondent
Network18 has announced the appointment of Binoy Prabhakar and Ranjita Sehgal at CNBCTV18.com, the soon-to-be launched digital arm of CNBC-TV18. Prabhakar will be the Editor and Sehgal the Business Head of the online venture.

Speaking on the appointment, Prabhakar said: “I’m thrilled to lead the launch of CNBCTV18’s web avatar at a time storytelling generally is being enriched by digital prowess. It is an honour to head the digital platform of the undisputed leader of business news in India and I look forward to working with CNBC-TV18’s incredibly talented editorial team to create a truly integrated newsroom that deepens the brand’s relationship with its loyal audiences, attract new ones, and tell vital stories.â€

Added Sehgal: “It’s quite exciting to lead the digital business for a brand like CNBC-TV18, especially at a time when the digital ecosystem is constantly evolving. We aim to reinvent CNBC–TV18 in a new avatar for the digital era by leveraging the brand to create compelling content for the digital consumers.â€
Binoy will report to Santosh Menon, Chief Content Officer of Network18 Digital, and Ranjita will report to Manish Maheshwari, CEO – Network18 Digital.