By Our Staff
Clovia, online fashion and lingerie brand, has signed up actress Shraddha Kapoor as its first brand ambassador. The TV ad campaign themed around ‘Happy is my Superpower’ is a celebration of women doing what makes them happy.
Commenting on the announcement Neha Kant, Founder & CRO said: “Clovia has been tirelessly putting in efforts to educate & empower women by sharing critical information when it comes to lingerie, right fit & body type. Shraddha Kapoor truly resonates with the brand’s ethos and has unthinkable mass popularity as she has a persona of a strong, independent & free-spirited individual. With our association with Shraddha, we are certain that we will be able to bring in further change in perceptions & spread a positive message among our target audience.”