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Tag: Clio Awards 2015

  • McCann, DDB Mudra and Miami Ad School Mumbai bagged a total of seven metals at Clio Awards 2015

    Miami Ad School Mumbai bags Clio Silver

    By A Correspondent

     

    A group of three students from Miami Ad School Mumbai developed a campaign “Watch for Nepal” aimed at getting donations for victims of the Nepal earthquake through YouTube channel in a most innovative way. The idea is that when the button “Skip Ad” appears, along with it appears a button “Watch to donate”, which enables a user to contribute $0.01 to help Nepal every time an ad is watched.  Sonica Baptist, Rushad Patel and Himanish Ashar, three young advertising minds from Miami Ad School, Mumbai have put India on the winning list by competing with entries from around the world to win Silver under the Student Innovative category for product/service at Clio Awards, touted as one of the highest honors in the field of advertising. They are the only students from Mumbai to be competing with cities like Oslo, Miami and Seoul to name a few.

     

    Sunitha Suresh, Dean, Miami Ad School Mumbai while applauding her students said “It is a matter of great pleasure for Miami Ad School Mumbai and we are extremely proud of our students. I am sure this will inspire many others in the field of advertising. We at Miami Ad School always strive to guide, support and encourage our students so that they are well prepared to scale the heights of the advertising world.”

     

    About the campaign idea, Himanish says “After Nepal was hit with a massive earthquake, we noticed something really interesting – big brands were bringing the world together. Think of the world’s most visited websites today, Facebook and Google and they were the first ones coming to the rescue of Nepal and other areas affected by calamities using the safety check notification and person finder. Then it struck us that the world’s second largest video search engine, YouTube, could easily make a strong impact with just one simple change in human behavior.”

     

    On winning, Sonica says, “Awards are a great motivation and they help showcase your work to an international audience. At this point we are looking for this idea to live beyond award recognition. We are trying hard to get it executed. This can actually make a huge difference and it would be interesting to see brands and people come together to help solve world problems.”

     

    Rushad joins the advertising world from an entirely different career. He says “Coming from a different background did scare me at the start. But Miami Ad school is the perfect place or should I say perfect playground that helps you develop your game. The greatest assets of Miami Ad School are its teachers. The sheer encouragement and guidance given by them pushes our ideas to a level where even the world may take notice. We acknowledge the efforts of our mentors, Raj Deepak Das and Manasvi Abrol who have guided us in the right direction and this would have not been possible without their support.”

     

  • McCann, BBDO India, DDB Mudra and Miami Ad School Mumbai have made it to the finalists' shortlist at the Clio Awards 2015

    ‘Watch for Nepal’ shortlisted at Clio Awards 2015

    By A Correspondent

     

    McCann, BBDO India, DDB Mudra and Miami Ad School Mumbai with a total of 10 shortlists in their respective categories have put India on the Clio Awards 2015 map.

     

    Along with the Indian advertising giants, a group of three students – Himanish Ashar, Rushad Patel and Sonica Baptist from Miami Ad School Mumbai have been shortlisted in the Student Innovative category with ‘Watch for Nepal’. Watch for Nepal is an action on YouTube. The idea is that when the button “Skip Ad” appears, also appears a button “Watch to donate”, which enables a user to contribute $0.01 to help Nepal every time an ad is watched.

     

    “It is an incredible achievement for Miami Ad School Mumbai and we are extremely proud of our students for raising the bar and setting standard for innovation and creativity. The nomination is a source of great pride and shows our commitment to creating the best possible intersection of education and real world experience for students. I wish them all the best,” said Sunitha Suresh, Dean, Miami Ad School Mumbai.

     

    Winners of the Clio Awards will be announced in the week of September 14th

     

  • Swati is the only Indian who will be judging Clio Awards this year

    Dentsu’s Swati Bhattacharya to judge at Clio

    By A Correspondent

     

    Dentsu Mama Lab’s Swati (Arundhati) Bhattacharya has been chosen as one of the esteemed Jury members at the Clio Awards’ 2015. The awards will be held in Spain next week. She will be representing Dentsu Mama Lab and will be on the judging panel for the ‘Innovative and Integrated Campaign’ category. Swati is the only Indian who will be judging Clio Awards this year.

     

    Swati, head, Dentsu Mama Lab, is a writer whose work focuses on gender, feminism, urban life, love and popular culture and spans many forms including  advertising, documentary, short films and blogs. Her writing has been published in everything from national newspapers to viral content sites on the internet. Starting life as a junior copy trainee in JWT and later moved on to become the national creative director before leaving her first job.

     

    She joined Dentsu in November last year to set up Mama Lab in India.