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Tag: Cleartrip

  • Signs up Mahendra Singh Dhoni as new 'captain'

    Cleartrip onboards Dhoni as brand ambassador

    Cleartrip, now a Flipkart company, has onboarded Mahendra Singh Dhoni as its new brand ambassador.

    Speaking on the arrangement, Ayyappan R, CEO, Cleartrip, stated, “We are thrilled to welcome Mahendra Singh Dhoni to the Cleartrip family. He is a revered sportsman who has inspired an entire generation – he is known for his values and is often associated with building trust and great leadership skills. Through our association with him, we hope to empower individuals to make the right choices in travel, seamlessly. As we continue to grow in scale, we hope to make travel an achievable aspiration for everyone, no matter where they are from. With Mahendra Singh Dhoni aboard, we aim to encourage a large demographic to step out and explore the world with confidence.”

  • Dons 3 avatars – pilot, darbaan and a traveller – for the new ad film

    Cleartrip ad with MSD

    Cleartrip, the online travel company now part of Flipkart, has a got a new brand ambassador for their latest ad film – Mahendra Singh Dhoni. Well, we know that. Now, the all-new endorser is starring in the travel site’s ads – donning three avatars – pilot, security person and a traveller. We are referring to MS Dhoni of course.

    Said Prahlad Krishnamurthi, Chief Business Officer,  Cleartrip: “At Cleartrip, our fundamental aim is to democratise travel through superior offerings and unprecedented flexibility. Our latest campaign with Mahendra Singh Dhoni, an iconic figure with universal appeal, is to invite new users to come onboard Cleartrip and experience travel like never before. MSD embodies Cleartrip’s ethos of Straightforwardness and Transparency and we believe he is the perfect Captain for us and our travelers from across the country.”

  • Tavleen Bhatia appointed as Chief Marketing & Revenue Officer

    Cleartrip announces leadership transition

    Cleartrip, the Flipkart company, has announced the appointment of Tavleen Bhatia as its new Chief Marketing & Revenue Officer (CMRO). As CMRO, she will spearhead Brand and Performance Marketing initiatives, as well as drive the central planning and growth charter at Cleartrip.

    Speaking on her appointment, Prahlad Krishnamurthi, Chief Business Officer, said: “We are delighted to welcome Tavleen to the Cleartrip family. Her ability to drive innovation and versatile experience make her ideal to propel Cleartrip into its next phase of growth. Her proven ability to scale core categories and pioneer new initiatives aligns perfectly with Cleartrip’s vision, and will add tremendous value to our teams.”

    In conjunction with this transition, Kunal Dubey, Chief Marketing Officer, has decided to step down to pursue new opportunities.

  • In the second edition of its marquee travel event, #NationOnVacation

    Cleartrip urges travellers to book in advance in new campaign

    Cleartrip, now a Flipkart Company, has launched a campaign urging travellers to book in advance.

    This is the second edition of its marquee travel event, #NationOnVacation. In its latest proposition, Cleartrip urges travellers to plan their dream vacation right now before the prices skyrocket.

    Talking about #NationOnVacation, Kunal Dubey, Chief Marketing Officer, Cleartrip said: “Summer is always a period of excitement for travellers across the country. #NationOnVacation was curated and created last year to make travel more accessible, easy and convenient for anyone considering a vacation. This year, we at Cleartrip are set to elevate the travel experience for users across the board. Be it Srinagar, Goa, Jaipur, Bagdogra, Kochi, Bangkok, Singapore, Denpasar, Toronto or London, Cleartrip is committed to providing travellers unparalleled offerings to make their dream summer vacation memorable.”

  • Travel can offer personal, mental and emotional benefits making it a valuable investment, writes Sanjeev Kotnala

    Is travelling an expense or investment?

     

     

    By Sanjeev Kotnala

     

    Sanjeev KotnalaTravel and expenses go naturally together. And one takes time to realise that maybe that is an old and wrong way to see things. It should have been Travel and Investment instead of Expense. The idea was waiting to happen. It is as good a case as Insurance and Safety or Insurance and protection and future planning. Insurance and Death are naturally occurring but hardly exploited in insurance brand communication.

     

    SOME FRIENDLY EXPERIENCE

    A small set of people do see travel as an investment.

    One of my juniors would save and take one or more trips to a new destination every year.

    One of my friends passionately explores new countries. He invites people to join him on trips, thus gaining trip partners and new friends. His trip in life is to visit all the counties, and he is inching towards it.

    I have interacted with young foreigners on a backpacking trip at a few religious destinations. They say they have taken a gap year for the trip o explore the world.

    They are investing in travel as a tool.

    I am a fan of such travel experiences. On my trips, exploring a new destination, I try not to leave anything for the next time. And I diligently plan and study the destination before the trip.

     

    TRAVEL AS INVESTMENT

    Cleartrip is exploring by propositioning travel as an investment. Cleartrip presents the case to treat travel investment as an investment into friendship, wanderlust, and love. Keeping the same protagonist who gets different reasons from family members for investing in travel with Cleartrip. Naturally, everyone has a different reason.

    The Cleartrip format has the potential to include other reasons for travel as an investment. And there is a clear line while talking of investing in travel as a bonding exercise- that it is not subject to market risk. Some smart copywriting. The overall communication is well thought-out and smartly executed with highly functional but integrated brand mention.

    The brand can take the proposition forward, and other brands can work toward such a mindset change.

     

     

     

    MORE ON TRAVEL AS INVESTMENT

    Travelling solo or with people to newer destinations helps personal growth. It exposes the traveller to new cultures, perspectives, and ways of life, expanding their horizons and challenging their beliefs.

    They have new experiences and rich memories that last a lifetime. Some incidents and episodes from travel carry anecdotal value for many years. Travel forces one to adapt to new environments, situations, and problem-solving. Many times, language compatibility issues, in fact, help to improve the traveller’s communication, organisational and interpersonal skills.

    Every destination has a pace to it, and one must realise it. Travelling should not be hectic; a must-see and experience-everything mode. It should lead to relaxation and rejuvenation and better physical and mental health.

     

    TRAVEL – A COMPLETE EXPERIENCE ECOSYSTEM.

    The travel ecosystem kicks in from the time one starts planning. It includes selecting the destination, studying, discussing, finding out about the destination, evaluating and choosing travel mode, stay options, being at the destination, the real exploration and experience and coming back with tonnes of memories.

    All of these must work smoothly to create a superb experience. Unfortunately, something is always below expectation in such a complex matrix, and the gap between expectation and experience creates dissatisfaction. But even that is a learning opportunity.

     

    NET-NET

    Travel may not have a direct financial return, and it is easy to see it as an expense as there is a money outflow. However, it can offer personal, mental, and emotional benefits that enrich the traveller’s life, making it a valuable investment. And for the country, travel is an economic multiplier.

    ……………………

    ADD ON.

    Here is the Uber Ukraine Ad: keeping Ukraine moving. Well it could be true there but the reaction of an Indian Uber user would be highly different.

    There are three stories, two of them are the story of Uber driver Pasha and  Dima.

     

  • Highlights unparalleled benefits

    Cleartrip rolls out Clear Advantage campaign

    By Our Staff

     

    Cleartrip, the online travel agency that’s now part of Flipkart, has unveiled a new campaign ‘Clear Advantage’. The ad films focuses on how to get out of penalties around cancellations in travel. Every film is punctuated with a tagline – ‘Isse accha Cleartrip kar lete’. Aligned with the Challenger Brand narrative, this campaign offers a unique glimpse into the tendencies of the masses and Cleartrip’s ability to address these better than any other OTA player in the market.

     

    Commenting on the campaign, Kunal Dubey, CMO, Cleartrip said: “The desire to explore is an innate human expression. At Cleartrip, we celebrate this desire and constantly strive to make travel more accessible and inclusive for all. Cleartrip’s Clear Advantage was borne out of this intent. As a brand, we don’t just rely on price parity; when a customer chooses us, they are guaranteed a seamless and unforgettable travel experience that is value-driven. While the treatment of our ad films contains an element of humour, these are invitations to bid excuses goodbye and say yes to the wonders of travel.”

     

    Added Pravin Sutar, Chief Creative Officer, Leo Burnett Orchard, Cleartrip’s creative agency: “Travel, as a category, has been cracking the wildest of ideas. So, we decided to do something that stands out and stays true to human behaviour. When things don’t go their way, people pull the craziest hacks, cook up weird stories, and come up with lame excuses, to get their thing done. And all we had to say was, “Isse accha, Cleartrip kar lete.”

     

    We aren’t sure if all of this works. Travel ticketing is a lot about pricing, and, sadly, Cleartrip doesn’t always offer the most attractive for ticket costs.

     

  • Embarks on a journey to revolutionise travel

    Cleartrip unveils new avatar

    By Our Staff

     

    Cleartrip, the online travel company, has revealed a new brand identity and logo as a first step toward the brand’s next growth phase.

     

    Talking about Cleartrip’s new avatar, Ayyappan. R, CEO, Cleartrip, said: ‘Cleartrip has established a niche for itself in the OTA segment over the last decade and a half. While we will continue to maintain the legacy of the brand with its intuitive product offerings and straightforward UI and UX, we are embarking on a journey to evolve along with travellers and their ever-changing needs. The travel industry has not seen innovation in the last two decades and that is something we are looking forward to changing. Our new brand entity is an extension of our intent to be an enabler to make all travel dreams a reality! We believe that we are on the right path to move the brand forward with bold moves to keep us ahead of the game.”

     

  • Through the ad, Cleartrip pushes customers to use their passports for Travel!

    Cleartrip launches film to boost intnl travel

    By Our Staff

     

    Cleartrip, the online travel technology company, has launched a campaign to encourage international travel.

     

    Speaking about the digital film, Kunal Dubey, Chief Marketing Officer at Cleartrip, said: “India ranks third in the world after China and the US in issuing passports. That said, for the last two years, people have been confined to their homes and screens, missing out on real human connections, devoid of exploring new places, and enjoying the idea of travel. Through this digital film, it is a concerted effort by Cleartrip to reconnect with our travellers and urge them to use their passports beyond just an identification proof document. Post-Covid, there is a misconception about the international flight fares being unaffordable while in reality, some of the most popular tourist destinations are available at great prices on Cleartrip. We want to give a little nudge to our customers and let them know that they can now dust their passports off to take that long-awaited international holiday!”

     

  • The campaign features Ravi Shastri, Mithila Palkar, Dhruv Sehgal, and Shruti Haasan

    Lowe Lintas creates buzz for Cleartrip

    By Our Staff

     

    Cleartrip, the online travel platform, has launched a campaign to announce the Cleartrip Big Travel Sale. The campaign has been created by Lowe Lintas. It has roped in Ravi Shastri (his first-ever brand endorsement), Mithila Palkar and Dhruv Sehgal from Little Things drama series, and actor Shruti Haasan for its latest ad campaign films. Cleartrip has rolled out three films promoting each sale across domestic flights, hotels, and international flights.

     

    Speaking on the sale, Kunal Dubey, CMO at Cleartrip, said: “We’re thrilled to launch the Big Travel Sale with the best summer deals for everyone who is looking to satiate their wanderlust this season. We understand the two-year pent-up wait to plan a perfect summer getaway, and we’re set to sweeten the experience with massive deals on international flights, domestic flights, and domestic hotels. Our latest campaign will resonate with travelers who regret missing out on the opportunity to book a great travel deal and encourage customers to go ahead and book that holiday. This is an exciting time for our customers and for us. Let the travel season begin!”

     

     

  • Encourages travellers to stop travel-dreaming and start travel planning

    Lowe Lintas creates campaign for Cleartrip

    By Our Staff

     

    Travel platform Cleartrip has launched its latest advertising campaign with Lowe Lintas.

     

    Said Kunal Dubey, Chief Marketing Officer – Cleartrip: “With consumer sentiments at their peak during the holiday season, we predicted travel aspirations to increase as well. In its bid to be the most people-centric travel brand, Cleartrip has launched features that remove the uncertainties from the prospect of booking travel plans to create a flexible environment wherein possibilities thrive. The latest campaign celebrates this excitement of planning a holiday while diminishing the ‘ifs’ and ‘buts’. We are confident that this ad campaign will resonate with the travellers and give them the confidence to book their holiday plan without worries!”

     

    Talking about the campaign, Sagar Kapoor, Chief Creative Officer, Lowe Lintas added: “Cancelling or postponing a vacation or a trip can be a tedious and often expensive affair. This is what stops people from making plans and bookings in advance. And this is where Cleartrip’s features like EzCancel and Flexifly come in – by giving travellers the opportunity to plan travel with complete peace of mind. So, we crafted a campaign that brought alive all the joys of travel planning and negated all the pains and uncertainty associated with it. The cast added charm and believability to the stories. And the treatment drove home the point – don’t just dream about travel, start planning for it.”

     

  • Features actor Anil Kapoor to heighten the joy of travelling

    Lowe Lintas ads for Cleartrip & Flipkart Big Billion Days tie-up

    By Our Staff

     

    Cleartrip has roped in actor Anil Kapoor for its latest campaign that celebrates travellers who are ready to experience the joy of flying again. The multi-film campaign conceived by Lowe Lintas Bangalore is a part of the platform’s first association with Flipkart Big Billion Days.

     

    Speaking about the campaign, Himanshi Tandon, Director – Marketing, Cleartrip said: “Going to the airport. Checking in. Sitting on a flight. Taking off. Landing. These are normal, everyday travel habits that most people haven’t indulged in over the last year and a half. People accustomed to travelling regularly have been craving to get back into flight mode. At Cleartrip, we want to empower these consumers to book their travel at great prices, and without worrying about cancellation charges if their plans change. Our campaign will resonate with every traveller who has been waiting to take to the skies again, and we are sure this will bring a smile to their face. We found the perfect partner in Anil Kapoor, who brings alive the message in his signature style.”

     

    Commenting on the campaign idea, Puneet Kapoor, Regional Creative Officer, Lowe Lintas added: “We’ve all been aching to travel again. So, this campaign was as much about communicating to the consumers as it was about our own travel pangs. We used the little things we did when we took flights as a means to connect with the urge of eager travellers. So, we decided to focus on the quirks of eager travellers who’re itching to fly again. Anil Kapoor fits the role perfectly and we hope his personality resonates with every traveller out there.”

     

  • as its creative agency of course

    Cleartrip ropes in Lowe Lintas

    By Our Staff

     

    Online travel company Cleartrip has appointed Lowe Lintas to manage its creative duties. The scope of the agency will primarily include “reinvigorating” the brand and crafting a “robust” communication strategy to navigate the brand in the new industry landscape.

     

    Prahlad Krishnamurthi
    Prahlad Krishnamurthi

    Speaking on the onboarding, Prahlad Krishnamurthi, Chief Business Officer, Cleartrip said: “We are happy to onboard Lowe Lintas as our creative partner. Our approach will be to not only build an innovative portfolio but one that is represented by a brand persona that is memorable and impactful. We will be closely working with the Lowe Lintas team and expect that their strategic, innovative, and forward-looking approach will contribute immensely to further building the Cleartrip brand and propelling our growth. We look forward to a rewarding and long-standing partnership.”

     

    Sonali Khanna
    Sonali Khanna

    Commenting on the win, Sonali Khanna, Executive Director and Branch Head – South, Lowe Lintas added: “The last year and a half has really taught us the true meaning of a ‘VUCA’ world. In order for impacted industries, like Travel & Tourism, to get back on track, we need to devise transformational strategies. Lowe Lintas is no stranger to bold new ideas, and we’re delighted to partner with Cleartrip to meet this challenge head-on.”