MxMIndia

Tag: Clean & Clear

  • Created by DDB Mudra Group

    Clean & Clear launches its latest digital film

    Clean & Clear, teen skincare brand, unveiled its latest digital film as part of its ongoing campaign ‘Pimple Hi Toh Hai’.

    Sharing the inspiration behind the campaign, Manoj Gadgil, Vice President of Marketing & Business Unit Head, Essential Health & Skin Health, Kenvue said: “Pimples unexpectedly disrupt a teen’s life. It not just affects them socially but also deeply impacts their confidence. As a leading teen skincare brand which is trusted by millions of girls, Clean & Clear believes in clearing such momentary small distractions from a teen’s life and their skin so they can focus on the important things that matter. Our new and improved Clean & Clear Foaming Facewash® offers unmatched results by providing an effective solution to wash away their pimple concerns while retaining 99% of skin’s natural moisture 4 their skin. Now teens can embrace the unwanted surprises, and never miss out on life.”

    Added Harshada Menon, Group Creative Director, DDB Mudra Group: “While our last campaign addressed the teen’s social anxiety around pimples, this one takes the idea further, and challenges the entire narrative we’ve built around pimple. We want to give teens their confidence back and show them how a pimple isn’t the end of everything.”

  • Leading youth skincare brand launches its 'See the Real Me' campaign

    New Clean & Clear campaign inspires teens to reveal true self

    By A Correspondent

     

    Leading youth skincare brand, Clean & Clear, has released its new TVC which inspires teenage girls not to let their appearance and physical imperfections define them but instead to feel confident and assert their real talents and abilities. The latest TVC is a natural extension for the youth brand that has always played the role of a trusted friend that enables positive teen confidence.

     

    The brand that has been closely associated with ‘best friends’ who positively support each other is now using its strong relationship with teenage girls across the country to inspire them to celebrate what makes them different and is asking them to inspire each other to join the movement.

     

    The brand’s new philosophy of ‘See the Real Me’ stems from the insight that most teenage girls want to be loved and accepted for who they are but are afraid of being judged by others, especially because of their appearance. Based on insights from teenage girls in India, the TVC aptly addresses the issue of how teenagers very often get associated with nicknames that reflect their perceived image and not their actual talents. Through the new campaign Clean & Clear wants to inspire teenage girls to find the courage to look beyond the ‘name-calling’ and to embrace their uniqueness by celebrating their real achievements and capabilities with small acts of courage.

     

    According to Ganesh Bangalore, General Manager – Marketing at Johnson & Johnson India, “Clean & Clear fundamentally believes that every young girl has innate potential which makes her unique and special. All she needs is a little courage to dazzle people with her true abilities and inspire other girls around her.”

     

    The ‘See the Real Me’ campaign is being promoted on a global scale and the new TVC is the first step in disseminating the new message in India. After its huge and ongoing success in the US market, the campaign has been suitably adapted to address the issue of ‘name-calling’, which is prevalent amongst Indian teenagers.

     

    The 30-second creative ad features young girls talking about the nicknames they are given because of their appearance, such as oily skin or pimples, but then find the courage to show their real talents with Clean & Clear’s help. Developed by DDB Mudra Group India, the ad captures the essence of the campaign perfectly by featuring everyday girls who speak confidently about themselves. Instead of using trained actors and models, for the first time the agency has street-cast girls for an ad campaign to add what actors can’t – authenticity and spontaneity.

     

  • Clean & Clear creates a morning alarm clock TVC for teenage girls

    Clean & Clear’s morning energy campaign

    [youtube width=”400″ height=”225″]http://www.youtube.com/watch?v=u_7cyKss7Ts[/youtube]

    By A Correspondent

     

    Clean & Clear didn’t want their brand to be associated only with problems. They wanted girls to celebrate their skin and have fun with their beauty regime. This sparked the need to launch Clean & Clear’s new fruity range – Clean & Clear Morning Energy Face wash.

     

    Internationally, the Clean & Clear Morning Energy range is advertised as the perfect solution for girls who’ve had a late night and need to perk up in the morning. However, inIndia’late nights’ have negative connotations of parties and irresponsibility. They kept Indian sensibilities in mind while creating communication for this new range.

     

    Research with teen girls confirmed what they had feared. They immediately rejected the notions of late nights claiming that it didn’t hold true for them. However, when spoken to about their daily routine, they found that most teens spoken to went to sleep after midnight on weekdays. In fact, they stayed up much later when they had exams or project submissions due.

     

    They have created a series of fun TVCs that showed a girl employing unusual techniques to wake her best friend up. They’ve used these spots to communicate that in addition to your best friend, you also need an alarm clock for your skin.

     

    The TVCs were followed by a crowd-sourcing contest on social media where contestants were asked to shoot their own crazy ways of waking their best friends up. Radio, outdoor and print was used to reinforce the message that there’s now an alarm clock for your skin.

     

    Credits:-

    Chairman & CCO: Sonal Dabral

    President: Rajiv Sabnis

    Executive Creative Director: Louella Rebello

    Group Creative Director: Hanoz Mogrelia

    Art: Rithwick Raghunath

    Copy: Kashyap Joshi

    Account Management: Sharmila Malekar, Sumeeta Bhangalia & Aastha Chopra

    Account Planning: Aditya Kanthy, Mitali Srivastava, Saloni Handa