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Tag: Clea Public Relations

  • As part of its Loyakk mandate, Clea PR will define the communication strategy for the ICO

    Clea bags PR mandate for Blockchain ICO 2018

    By A Correspondent

     

    Loyakk Inc, a provider of a blockchain-enabled business platform, has appointed Clea PR for its proposed Initial Coin Offering (ICO) and boost its digital marketings efforts and of course conduct media relations. Said Sadiq Quasim, Director at Loyakk: “After a global search, we are impressed with the expertise and knowledge that Clea Public Relations led by its management team of Vinod G Nair and Toral Sanghavi have garnered on blockchain technology and ICOs. Clea’s mandate for PR covers the entire Asia Pacific and European markets”.

     

    Adde Vinod G. Nair, Managing Director, Clea Public Relations: “With the blockchain technology moving from hype to reality, Public Relations will pay a critical role in tutoring various publics in understanding of ‘what is an ICO’; ‘difference between bitcoin and other crypto currencies’; ‘ICO coin’; ‘blockchain wallet’, and other such commonly used terms. Apart from generating basic awareness, Clea’s strategy aims at multiplying the ‘blockchain explained’ consumer quantum”, says.

     

     

  • PR is not a quick fix and helps achieve goodwill – which cannot be earned overnight and has to be nurtured and sustained through long-term PR activity for the company or brand says Toral Sanghavi

    The Anchor: 6 things that ail the PR industry

    By Toral Sanghavi

     

    1. Lack of awareness or poor knowledge on what PR can do for a company or a brand, leads to ineffective use of this marketing tool. Clients who have a different perspective of the role leads to a huge void in meeting the PR objective.

     

    2. PR is also looked upon as a short-term activity and expectations are far higher vis-a-vis advertising. Here it is to be appreciated that PR is not a quick fix and helps achieve goodwill – which cannot be earned overnight and has to be nurtured and sustained through long-term PR activity for the company or brand.

     

    3. There is no true value placed for PR activity and hence it cannot be truly measured by any accounts, which at times, leaves the client wanting for more and dissatisfied inspite of good media reportage.

     

    4. Lack of the right talent in this industry. Average time spent in the industry by professionals is not more than 5 years and then the general growth chart of a PR professional is to move to the corporate side of the business. This can leave a void for seasoned PR professionals in the business.

     

    5. Public Relations is an unpaid form of communication and hence dependent on an outside agency’s opinion and bias on the topic.  It is totally dependent on an individual’s rapport with the target media and hence media reportage and coverage can get unpredictable.

     

    6. The media universe is getting larger, in-depth and niche to a variety of target audience and industry. In such case, PR activities can get challenged and restricted in nature.  Also timeliness can affect coverage.

     

    Toral Sanghavi is Director – Clea Public Relations, India