MxMIndia

Tag: CLab

  • Merges with C’Lab…

    Dentsu restructures ‘The Story Lab’ in India

    By A Correspondent

     

    Dentsu International has announced the merger of its celebrity, influencer, and sports marketing division – C’Lab, with its global branded content division – The Story Lab (TSL) in India. Deepak Kumar, erstwhile Director of C’Lab, will now lead the business in India as Country Head – TSL.

     

    Deepak Kumar

    Commenting on his new role, Deepak Kumar said: “‘Content is king’ is an old adage but the relevance continues. Its significance, in fact, has increased manifold during the lockdown and further fueled with the advent of newer platforms. It’s an exciting and challenging time to be in this business wherein harnessing a brand’s interest and relevance to the consumer will be the key guiding force for us.”

     

    Haresh Nayak

    Added Nayak, COO India- Media Brands, Dentsu added: “As we enter an era of simplification, this move will only help clients achieve single-window content solutions. TSL will redefine content across multi-platforms and multi-devices, offering brands immersive experiences. Our global and local experiences will only help brands to get the best of both worlds.”

     

     

  • The association was designed by CLab, the entertainment and sports marketing arm of Dentsu Aegis Network

    CLab and Dentsu Impact execute campaign for V-Mart Retail

    By A Correspondent

     

    V-Mart Retail has partnered with Dentsu Aegis Network’s Dentsu Impact and CLab, to launch its new campaign introducing actors Ayushmann Khurrana and Bhumi Pednekar as brand ambassadors.

     

    Snehal Shah

    Commenting on the association with the Bollywood couple, Snehal Shah, Senior V.P- Marketing & Operations, V-Mart Retail said: “We are super-excited to associate with young talents like Ayushmann and Bhumi. We are a brand that believes in hard work, understands the requirements & dreams of the country that resides outside the reach of metros. It is these beliefs and values which make both Ayushmann &Bhumi a great fit to represent us as our brand-ambassador. Making their way into the tinsel town through sheer hard work and talent, their stories are what connects and resembles with V-Mart’s DNA and that of the millions enduring through daily struggle and yet daring to dream big.”

     

     

    Deepak Kumar

    The association was designed by CLab, the entertainment and sports marketing arm of Dentsu Aegis Network. Speaking on the association, Deepak Kumar, Vice President, CLab, said: “We are extremely happy to have crafted a successful alignment between the celebrities and V-Mart. Our approach for the brand was based principally on factors of immediacy, quick recognition & response, relevancy and lastly demographic integration and acceptance.”

     

     

    Haresh Nayak

    Added Haresh Nayak, Managing Director, Posterscope India, under whose mentorship CLab has been set up: “We have evolved from the time in which celebrity endorsements were a product of gut feeling and perception to the time which involves intelligent and scientific planning for celebrity-brand matchmaking. With Star Matrix, our proprietary celebrity recommendation tool, our vision is to bring accountability and informed decision making in a discipline which functions on probability and gut feeling of advertisers in getting celebrities/sports personalities to associate with their brands. Our association with V-Mart is a testimony of our pioneering efforts in this discipline.”