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Tag: Citi India

  • The campaign featured Rajkumar Rao and Patralekha on a song composed by Shankar Mahadevan

    Mastercard & Citi’s celebratory campaign

    By A Correspondent

     

    To celebrate the festive season, Mastercard in collaboration with Citi launched a campaign ‘Celebration To Banta Hai’ in association with Shankar Mahadevan, Rajkumar Rao and Patralekha.

     

    Said Arjun Chowdhry, Head of Credit Cards, Payments and Unsecured Lending, Citi India: “This year, the festive season was unique for all of us. We gave our customers the opportunity to make the most of what they may have missed out on, and built optimism and hope, while driving engagement with their favourite Citi cards.”

     

    Added Arnika Dixit – Head – Digital Sales & Marketing, Data & Client Experience, Citi India: “This festive season gave us the opportunity to get back some hope, some fun, and some moments to appreciate ourselves and our loved ones. The campaign was live across multiple platforms with some unique immersive experiences and it was exciting to bring this unique song exclusively for the festive season to our clients.”

     

    Said Manasi Narasimhan, Vice President, Marketing & Communications, South Asia, Mastercard: “The ongoing pandemic has affected millions of lives, yet it has failed to shake the spirits of humanity. ‘Celebration to Banta Hai’ focused on the excitement for the festive season despite the challenges that the nation and the world has seen since the outbreak of Covid-19. Even though this year there have been some restrictions due to Covid-19 protocol around festive celebrations, every small opportunity is worth celebrating. This campaign is aimed to boost the confidence of people and encourage them and be part of their celebration.”

     

     

  • Open to journalists in India for the first time to recognize their work in financial, economic and business topics; Winner to represent India in an international study seminar administered by the Columbia University Graduate School of Journalism, New York

    Citi announces rollout of Journalistic Excellence Awards

    By A Correspondent

     

    Citi announced the launch of the Citi Journalistic Excellence Award (CJEA), for the first time in India. The program recognizes outstanding business reporting across the globe in the countries Citi operates in, to further support and advance quality journalism. Each country winner is provided the opportunity to attend a rigorous 8-day business and financial seminar in New York City, administered by the prestigious Columbia University Graduate School of Journalism.

     

    “We believe the Citi Journalistic Excellence Award will encourage young journalists and help them appreciate the finer nuances of financial and business reporting that impact our societies globally. By introducing this well-established international program to India, we remain confident that over the longer term, it will help raise the quality of coverage of global and market-specific economic issues in India,” said Citi India CEO Pramit Jhaveri.

     

    Since CJEA’s inception in 1982, more than 300 talented journalists from over 100 media outlets in close to 40 countries have enhanced their professional development through participation in the study seminar. Journalists in India may enter CJEA by submitting an article of at least 750-words, published within the 2014 calendar year. An independent judging panel, made up of academics and business leaders in the country, will draw up a shortlist of three individuals, who will then be interviewed directly by the Columbia University Graduate School of Journalism. Citi India will sponsor the scholarship, which includes travel and incidental costs to attend the study course, while the study course is administered by Columbia University Graduate School of Journalism.

     

    The winner will be announced in March and the study seminar will be held between June 1 and June 10, 2015, in New York City. Selected journalists under the CJEA program will assemble in New York for the opportunity to participate in sessions with leading Columbia University faculty members, engage in discussions with senior academicians and policy makers, and visit key financial institutions and U.S. Government departments.