MxMIndia

Tag: Circus Elephants

  • The campaign uses identical traits that best defines Mumbai and Brand Factory

    Brand Factory unveils #MadeForMumbai campaign

    By A Correspondent

     

    Brand Factory has used the magic of music to describe the city and the spirit of Mumbaikars via its latest campaign. The #MadeForMumbai campaign uses identical traits that best defines Mumbai and Brand Factory.

     

    Executed by Circus Elephants, the music is composed by Shalini Sen and sung by Revant Shergill. The one-minute video captures iconic places, beaches, cricket craze, love for street food and elements that make Mumbai.

     

    Speaking about the campaign, Roch D’souza, CMO, Brand Factory said: “There are many similarities between Mumbai and Brand Factory. Just like cutting chai, Brand Factory is cutting prices 365 days with discounts. We wanted to celebrate many such similarities with a song that imbibed the true spirit of Mumbai and that’s how #MadeForMumbai came to life through this film.”

     

    Sharing his views Ritesh Shastri, Business Director, Circus Elephants added: “It’s not that often when the brand custodians instruct and insist the agency to focus on content and not on the brand. It’s always a treat for an agency when the brand team knows what they want. It was definitely a very important project for us since it was our first association with Brand Factory. But more than that, it was about celebrating the spirit of Mumbai. We couldn’t have expected for anything better.”

     

     

  • #DareToDream as a theme is depicted in afilm that went live recently and will be aired across the brands social media platforms

    AirAsia urges Indians to dream big

    By A Correspondent

     

    AirAsia India has launched the #DareToDream digital campaign in line with its brand promise Now Everyone Can Fly. #DareToDream as a theme is depicted in a film that went live recently and will be aired across the brands social media platforms.

     

    Commenting on the campaign, Amar Abrol, MD & CEO, AirAsia India said:“This Independence Day, we would like to pay tribute to all the entrepreneurs who dare to dream. #DareToDream is our fourth digital campaign this year and we are continuously working towards making AirAsia a truly digital airline and enabling every Indian to fly hassle-free.”

     

    Commenting on the project, Durgesh Tanna, Creative Director, Circus Elephants said:“The bond between the brands “AirAsia” and “Circus Elephants” just gets better with patriotic days. We did the film ‘Udd Chala” for Republic Day and now the film #DareToDream.”

     

  • The campaign focuses on joy of group eating and diverse range of global cuisine offered by the brand

    New ad campaign by FreshMenu.com reiterates the brand’s USP

    By A Correspondent

     

    Leading online restaurant FreshMenu.com has launched a two-film ad campaign crafted by Circus Elephants.

     

    Speaking about the campaign, Rashmi Daga, Founder/CEO, FreshMenu.com said, “Today’s aspirational urban Indian is looking for all kinds of new experiences, cuisine being an important one among them. People are happily stepping out of their comfort zones when it comes to food, as is clearly seen by the trend in increased consumption of dishes from hitherto ‘non-mainstream’ countries like Cuba, Portugal, Ethiopia and so on. FreshMenu by virtue of its format makes it very easy for customers to have access to these cuisines in the most convenient way. Our huge variety of cuisines also makes us a natural fit for group ordering situations – where everyone gets to order what they like without compromising for the sake of the majority. So, FreshMenu encourages people to eat different – while still eating together.”

     

    The second film takes the consumers on an international cuisine trip from the comfort of their homes with a daily- changing menu.

     

    Speaking about his experience of making the films, Durgesh Tanna, Creative Director, Circus Elephants, said: “FreshMenu is a fantastic brand, a very unique concept in F&B Industry. From their daily changing menu to authentic global cuisines, it offers so much that’s not known to the local foodies. The challenge was to present it in a way that is more relevant to masses and yet not losing the classy international feel. Every person is unique and so are their food choices. The trial is when you decide to dine together and can’t come to a single choice. The idea already was there, for I have (sure that everyone has) been through the situation, the solution was not. With the brief coming from FreshMenu, we just knew what we had to do.”

     

  • #FlyWithAirAsia celebrates Indian women who revel in their individuality

    AirAsia India dedicates latest digital campaign to women

    By A Correspondent

     

    Acknowledging International Women’s Day, AirAsia India has released its latest campaign #FlyWithAirAsia that celebrates Indian women who revel in their individuality, with aspirations that transcend rules.

     

    Speaking about the concept of the film, Amit Agarwal, Head of Content, Circus Elephants said, “When the client shared the concept they had for Women’s day, we knew that we had to design it not only to get the brand guidelines right, but also make an impact on the audience who will be hailed with lots of women centric messages during that time. The challenge was to make it different yet very relevant to what the brand stands for – the aspiration to fly.”

     

    Said Kiran Jain, Commercial Director, AirAsia India: “We take great pride in our women every single day.  Today being International Women’s Day, we pay tribute to all the women around the world who continue to break barriers to achieve their dreams.”