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Tag: Cipla

  • With a song sung and composed by Shankar Mahadevan

    Cipla campaigns for paediatric respiratory care awareness

    By Our Staff

     

    Cipla has launched the next phase of its Tuffies campaign with a new song.  The song has been sung and composed by Shankar Mahadevan and conceptualised with creative agency Atom Network advertising agency.

     

    Speaking on the launch of the new song, Achin Gupta, CEO – One India Business at Cipla Ltd. said: “Music has always been an incredible medium of expression and at Cipla we have tremendous belief in its ability to inspire, motivate and unite. We’re excited to launch the ‘Dhan-ta-daa’ song specifically created for little Tuffies across the country and we’re especially excited to have collaborated with the talented Shankar Mahadevan to help us bring the spirit of ‘Tuffies’ alive.”

     

     

  • Introduces "Tuffies" to promote better respiratory care in children

    Cipla launches campaign for World Asthma Awareness Month

    By Our Staff

     

    This World Asthma Awareness month, Cipla has launched its general patient and public awareness initiative – ‘Tuffies’ – directing more targeted awareness on improving respiratory care amongst children, especially those living with asthma. Actor Sonali Bendre launched the campaign by unveiling the Tuffies Comic Book and introducing the Tuffies Team, a group of relatable, young, adventurous characters.

     

    Speaking on the launch of the campaign Dr Vikas Gupta, India Rx Head, Cipla Ltd. said: “Patients are at the heart of everything we do at Cipla, and this ethos is reflected in the efforts we have made to transform the lives of those living with asthma. Through our public awareness campaigns, we have made significant strides in raising awareness about the condition and trying to set the record straight on one of its recommended treatments i.e. inhalation therapy. Broadening our focus and for the effective management of this condition in the country, we’re excited to launch the ‘Tuffies’ campaign. With this campaign we aim to inspire children to overcome limitations and help create more open channels of communication for caregivers to make informed decisions in consultation with their child’s physician. This further deepens our efforts to bring about a positive change in people’s perception towards asthma and its treatment.”

     

    Added Prasad Ajgaonkar, CEO of animation studio iRealities who along with his team conceptualised the Tuffies campaign characters and storyline: “We’re happy to have been able to contribute to Cipla’s efforts to promote better respiratory care in the country. Our expertise in children’s animation and engaging storytelling has allowed us to spread a message of positivity and hope to children living with asthma, through this campaign. Tuffies is a great example of how creative storytelling can be used to effectively reach out and connect to an audience.”

     

  • Will manage end-to-end PR solutions for the skincare brand

    Crosshairs Communication wins mandate for Cipla’s Rivela DermaScience

    By Our Staff

     

    Crosshairs Communication added a new name to its clientele, Rivela DermaScience – a skincare brand by Cipla. Crosshairs will now be responsible for managing the brand’s key messaging across the Indian markets.

     

    Stuti Jalan, Founder & managing Director of Crosshairs Communication said: “Crosshairs Communication persistently strives to meet the expectations of the brands on board. We are experts at addressing the brand’s communication objectives and image-building requirements. We are ecstatic to expand our expertise in the beauty segment with a revolutionary brand from a trusted Indian MNC like Cipla.”

     

  • The TVC conceptualised and executed by Taproot Dentsu

    Ayushmann Khurrana to promote Cipla’s Maxirich multivitamin

    By Our Staff

     

    Maxirich, the flagship multivitamin supplement brand of Cipla Health, in association with Taproot Dentsu, has launched a new television commercial, featuring its brand ambassador Ayushmann Khurrana. It is conceptualised and executed by Taproot Dentsu.

     

    Commenting on the new Maxirich TVC, Shivam Puri, CEO, Cipla Health said: “With Ayushmann, we have found the perfect fit for the brand as he exudes the qualities that the brand intends to deliver to our consumers. Through this commercial, our endeavour is to increase the adoption of multivitamins among the masses and make it a part of their daily diet. Maxirich Gold promises max energy & max immunity so that we are all ready for every challenge in life.”

     

    Added Abhishek Deshwal, Executive Creative Director, Taproot Dentsu: “The energy demonstrated by Ayushmann Khurrana in  the campaign feels truly infectious and aptly demonstrates how the world can be a better place when you are full of energy and noble intentions.”

     

     

  • To handle digital corporate communications

    FreshBox Media bags campaign for Cipla

    By Our Staff

     

    FreshBox Media will handle the end-to-end social media management of Cipla’s corporate communications activity.  The main objective of this association will be to take the legacy of Cipla and their purpose “Caring For Life” forward, and add momentum to the pharmaceutical giant’s corporate presence in the digital space.

    FreshBox Media will be focusing on creating content and handling the social media accounts of Cipla on Facebook, Twitter, Instagram, and LinkedIn.

    Said Susheel Garg, Director of FreshBox Media: “Our long-standing relationship with Cipla has been exciting throughout the years, We can’t wait to continue creating freshly-minted and out-of-the-box ideas, and play the digital part of giving a powerful premise to Cipla’s vision of serving people better.”

  • Addresses myths about inhalation treatment for asthma

    Cipla’s brand messaging under ‘Berok Zindagi’

    By A Correspondent

     

    Cipla has launched its latest ad campaign, as part of the currently running chapter of the #BerokZindagi campaign, to continue highlighting its core message, “Asthma ke liye, Inhalers hain sahi” (Inhalers are right for asthma).

     

    Said Nikhil Chopra, Executive Vice-President & Head India Business, Cipla Ltd: “Following the success of the first leg of our campaign, this year we are adopting a multimedia approach to communicate our message “Asthma ke liye, Inhalers hain sahi” (Inhalers are right for asthma). Our vision is to always maintain a patient-centric focus and in this case, build awareness to counter myths related to inhalation therapy besides increasing people’s openness to talk about asthma and its treatment. The previous chapter of #BerokZindagi was immensely successful. Keeping in line with our purpose of caring for life we will continue to tackle social stigma surrounding asthma and inhalation therapy through education, and help patients live a #BerokZindagi.”

     

    This TVC has been scripted by Juneston Mathana, directed by Prashant Madan and produced by Paper Planes Pictures.

     

     

  • Advocates appropriate therapy for asthma through usage of inhalers

    Cipla back with second chapter of BerokZindagi

    By A Correspondent

     

    Cipla has launched the second chapter of #BerokZindagi with a new digital film that highlights the campaign’s core message, “Asthma ke liye, Inhalers hain sahi” (Inhalers are right for asthma). The digital film released is anchored by actor Radhika Apte and includes celebrity chef, Vikas Khanna, Arjuna awardee Badminton player, Parupalli Kashyap and digital influencer, Shristi Dixit.

     

    Said Nikhil Chopra, Executive Vice-President & Head India Business, Cipla: “This campaign intends to continue inspiring millions across India, an ambition we started executing last year through #BerokZindagi. While positive shifts testify our success, there is still much to be done for people suffering from asthma. These are people unable to live the life they deserve because of misinformation and stigma leading to non-acceptance of the disease and avoidance of inhaler use. Hence, we shall continue our work through #BerokZindagi with the central message, Asthma ke liye #InhalersHainSahi.”

     

    This digital film was scripted by the creative team at Schbang, directed by Nilay Singh and produced by Abhimanyu Balasubramanyam and Abhishek Mishra.

     

     

  • TVC focuses on mothers’ constant worry about their kids health and a proposed solution to their worry

    Cipla promotes ActivKids Immuno Boosters in latest campaign

    By A Correspondent

     

    Mothers are constantly concerned about their child’s health. In order to ensure that their kids fall sick less often, they tend to worry on what their kids consume, sometimes even restricting their children that occasional indulgence. Capturing one of these many concerns that mothers have, Cipla has released a new TVC for their kids Immunity supplement ActivKids Immuno Boosters.

     

    Said Himava Nath, Head of Marketing for Cipla Health: “ActivKids Immuno Boosters by Cipla, a unique nutritional supplement for kids was launched in 2016. The idea was to support the moms who were constantly worried about their kid’s health by helping them build their kid’s immunity. The product was launched through the pediatricians to begin with as they are the guardians of the kid’s health. And we have received acceptance and appreciation from them.  We have also seen excitement from mothers about the brand and its innovative choco-bite format. We would now want to reach out to maximum no. of mothers across the country with this unique product to build immunity. Our TV ad is a follow up of the hugely successful #YesMom digital campaign. It is based on the consumer insight that out of worry for their kid’s health, mothers often say no. Immuno Boosters will help build immunity in kids so that moms can say yes more often.”

     

    The campaign was rolled out with a social experiment on the online page of Cipla highlighting the psychological impacts of ‘No’ on a child with a call out to mothers to take the Yes Challenge.

     

  • Launches digital social experiment with aim to start conversations on the need for mothers to be a Yes Mom to their kids and the importance of immunity in children

    Cipla launches Activ Kids Immuno Boosters with new campaign ‘Yes Mom’

    By A Correspondent

     

    Cipla has developed Activ Kids Immuno Boosters, an immunity supplement for children to address the growing concern of low immunity by providing up to 100 per cent RDA of key immunity nutrients.

     

    Said Himava Nath, Head of Marketing for Cipla Health Limited: ‘Cipla Health set off on its mission of ensuring strong immunity for kids with the launch of its brand Activ Kids Immuno Boosters a year ago. #YesMom was launched as a social movement aimed at changing the stereotype around parenting especially motherhood. The movement seeks to empower moms with the confidence to say ‘Yes’ to their kids. And the brand Activ Kids Immuno Boosters with its immunity benefits and unique format aids the mothers and gives them the confidence to say ‘Yes’. The movement has been very successful and thousands of mothers have been inspired to be #YesMom.

     

    The campaign was rolled out with a social experiment on the online page of Cipla highlighting the psychological impacts of ‘No’ on a child followed by a call out to mothers to take the Yes Challenge.

     

     

  • #BerokZindagi is a campaign which positions the inhaler as not a sign of weakness, but echoes the patients’ undeniable resolve and spirit

    Cipla’s #BerokZindagi helps patients to manage obstructive airway diseases

    By A Correspondent

     

    Cipla is launching a nationwide mass media campaign that will educate and encourage patients suffering from Obstructive Airway Diseases (OAD) to smartly manage and control the disease. The campaign will be launched tomorrow (November 1) and will be on air for a period of 16 weeks across television, print and social media platforms.

     

    While the creative mandate will be with Grey Group India, Impact Public Relations will drive the stakeholder outreach programmes and WatConsult will be responsible for the digital and social media platforms.

     

    Said a Cipla spokesperson: “Myth-busting around inhalers and benefit education will be the prime focus of the campaign. We aim to normalise inhalers and debunk the misconceptions around it. Our storytelling follows an approach which will help demonstrate the fact that patients have a smarter and effective way to to treat asthma. I am glad that GREY Group and Impact Public Relations have come on board to support us with their core expertise in driving this behavioral and attitudinal shift.”

     

     

  • The campaign will be launched in the first week of November and will be on air for a period of three months

    Cipla to demonstrate ways to prevent Obstructive Airway Diseases

    By A Correspondent

     

    Cipla is set to unveil a mass media campaign to educate and encourage patients suffering from Obstructive Airway Diseases (OAD) to smartly manage and control the disease. The campaign will be launched in the first week of November and will be on air for a period of three months across television, print and social media platforms.

     

    Roping in the best communication talents from the industry, while the creative mandate will be with Grey Group India, Impact Public Relations will drive the entire gamut of stakeholder outreach programs and WatConsult will be responsible for the digital and social media platforms.

     

    Said Nikhil Chopra – Head India Business, Cipla: “Myth-busting around inhalers and awareness about OADs being manageable will be the prime focus of the campaign. We aim to normalise inhalers and debunk the misconceptions around it. Our storytelling follows an approach which will help demonstrate the fact that patients have a smarter and effective way to treat asthma. I am glad that Grey Group and Impact Public Relations have come on board to support us with their core expertise in driving this behavioural and attitudinal shift.”