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Tag: Cipla Health Ltd

  • To launch Cipladine with ‘Skin Ka 1st Aid’ campaign

    Taproot films first TVC for Cipla Health

    By Our Staff

    Cipla Health has launched its first-ever TVC for multipurpose topical antiseptic – Cipladine.  The new TVC showcases Cipladine’s broad spectrum of action on cuts, wounds, burns and skin infections positioning it as ‘Skin Ka 1st Aid’. The ad has been conceptualised by Taproot Dentsu and will be broadcast across all popular Indian TV channels and digital platforms.

    Said Shivam Puri, CEO- Cipla Health Ltd.: “As a brand that has gained acceptance over the last 20 years, Cipladine’s first ever TVC portrays its usefulness in busy Indian households. With its gentle albeit effective results, Cipladine has become a trustworthy companion in homes, clinics, dispensaries and hospitals for combating skin infections. A topical application, Cipladine’s scientifically backed formula makes it an ideal choice to treat skin issues in both adults and children. Moreover, it has emerged as a trusted solution to a broad range of skin infections arising from day to day injuries or infections and can rightly be called ‘Skin Ka 1st Aid.’ The ad showcases the versatility of the product and is an enjoyable-watch.”

    Added Pallavi Chakravarti, ECD, Taproot Dentsu: “Skin infections arising from multiple types of everyday injuries have one solution – Cipladine. We wanted to land this simple message with a commercial that people will want to watch multiple times. Hopefully they’ll find something new about the spot each time they see it. And the message will hit home every single time.”

     

     

  • The brand takes a fun musical route to appeal the audience who smoke to quit smoking gradually and effectively by taking small steps

    New anthem by Nicotex asks smokers to quit the habit

    By A Correspondent

     

    Ahead of the World No Tobacco Day, Nicotex has launched a new campaign ‘Ek Cigarette Kam’. As part of this campaign, a new anthem titled ‘Hum me hain dum, roz ek cigarette kam’ has been launched. The brand takes a musical route to to ask smokers to quit gradually and effectively by taking small steps and reducing one cigarette at a time.

     

    Commenting on the music, Anshul Mishra, Category Director, Cipla Health Ltd. Said: “A smoker who has decided to quit goes through a lot of emotional ups and downs throughout this journey and having a friend who supports them tends to make this journey easier. We at Nicotex want to be their friend in this difficult journey. The approach in this piece of creative is not just positive but also powerful and aims to motivate people who have embarked on the journey to quit the habit.”