MxMIndia

Tag: Cipla Health Limited

  • The account will be managed out of the agency’s Mumbai office

    OMD Mudramax wins the media duties of Cipla Health

    By A Correspondent

     

    Following a multi-agency pitch, OMD Mudramax has bagged the media duties of Cipla Health Limited (CHL).

     

    OMD Mudramax will be partnering with the brands under Cipla Health in their consumer engagement initiatives across mass media / digital and below-the-line promotional efforts, notes a communique. The account will be managed out of the agency’s Mumbai office.

     

    Speaking on the partnership, Himava Nath, CMO, Cipla Health, said:“We at CHL aspire to have exponential growth in the consumer healthcare OTC segment in the coming years. We needed an agile agency partner who can work closely with our brand marketing team to facilitate much greater consumer traction for our brands. We feel that OMD MudraMax can help us achieve this goal.”

     

    Added Sathyamurthy Namakkal, President, OMD MudraMax: “This is a prestigious win for us and we love to work with clients who embrace agencies as their partners. Working with good brands and a great set of people at CHL, we look forward to creating impactful business solutions through interesting customer initiatives”.

     

     

  • Launches digital social experiment with aim to start conversations on the need for mothers to be a Yes Mom to their kids and the importance of immunity in children

    Cipla launches Activ Kids Immuno Boosters with new campaign ‘Yes Mom’

    By A Correspondent

     

    Cipla has developed Activ Kids Immuno Boosters, an immunity supplement for children to address the growing concern of low immunity by providing up to 100 per cent RDA of key immunity nutrients.

     

    Said Himava Nath, Head of Marketing for Cipla Health Limited: ‘Cipla Health set off on its mission of ensuring strong immunity for kids with the launch of its brand Activ Kids Immuno Boosters a year ago. #YesMom was launched as a social movement aimed at changing the stereotype around parenting especially motherhood. The movement seeks to empower moms with the confidence to say ‘Yes’ to their kids. And the brand Activ Kids Immuno Boosters with its immunity benefits and unique format aids the mothers and gives them the confidence to say ‘Yes’. The movement has been very successful and thousands of mothers have been inspired to be #YesMom.

     

    The campaign was rolled out with a social experiment on the online page of Cipla highlighting the psychological impacts of ‘No’ on a child followed by a call out to mothers to take the Yes Challenge.