By A Correspondent
To target all the sections of Telugu viewing population in Andhra Pradesh, Maa TV has gone out on the streets to promote their programs using the outdoor medium. The channels have been heavily promoted using flyover bridges, unipoles, centre medians and other offside promotions include train & bus branding too. The total outdoor units used are 200 Hoardings, 200+ Centre Medians across Andhra Pradesh.
The highlight of the campaign was the selection of specific locations to place the outdoor creatives that have additional cut out of characters in heavy traffic areas.
The channel was promoting their upcoming annual awards function, Cinema Awards 2012 heavily and also 2-month long programs that are running on Maa Gold.
Maa Television Network has promoted all their programs in major parts of the state -Hyderabad, Vishakhapatnam,Vijayawada, Tirupathi and other few towns. It will be top among the GECs in Andhra Pradesh promoting the programs in a huge scale.