By A Correspondent
Credit info company Credit Information Bureau (India) Limited (CIBIL) has launched its first ever television commercial focusing on the importance that the CIBIL TransUnion Score has for individuals when applying for loans and credit cards from banks and credit institutions.
Commenting on the campaign, CIBIL MD Arun Thukral said: “The CIBIL TransUnion Score and credit report have been key criteria in lending decisions in India for a large part of the last decade. Our campaign carries a simple yet compelling message. It emphasizes the importance that the CIBIL TransUnion Score has in the lending process and hence, creates the possibility of providing consumers access to loans more easily.”
While explaining the concept of the TVC, Harshala Chandorkar, Senior VP, Consumer Relations & Communications said: “The philosophy that we at CIBIL embrace is: you are a product of what you have created. Being diligent with payments builds “reputational collateral” and you no longer have to rely on family, connections or assistance from anybody as long as you have control of your own financial destiny. Â This basic philosophy was weaved in with the focus of the TV Commercial which is the CIBIL”
PostScript Advertising was the creative agency and the TVC was directed by Shivendra Singh of Dungarpur Films.