MxMIndia

Tag: Chumbak

  • To uplift the consumer experience

    Chumbak unveils brand campaign

    By Our Staff

     

    Lifestyle brand Chumbak has unveiled the ‘A Life of Joy’ campaign on the occasion of the New Year.

     

    Speaking about the announcement, Shubhra Chadda, Co-founder and director, of Product & Design, Chumbak said: “We couldn’t be happier – A Life of Joy is the foundation of Chumbak and defines everything we create here. More than anything, we’ve always been an emotion and a way of life for our consumer and we promise to keep it that way!”

     

    Adding to that, Vivek Prabhakar, Co-founder and director of the Brand, Chumbak said: “A Life of Joy is a brand promise we’re making to our consumer, a pledge to make every interaction that our consumer has with Chumbak, joyful. This reflects and will continue to reflect in our product, design, and shopping experience. We’re very glad to kickstart the new year on a high note and unveil this across all our brand touchpoints.”

     

  • Collaborates with Scriptroom & Verrocchios Workways on campaign

    Chumbak ropes in Sara Ali Khan

    By Our Staff

     

    Chumbak announced Sara Ali Khan as its first brand ambassador for its home and watch categories. The campaign features brand films created by The Script Room. The stills and mood films were created by Verrocchios Workways. The media strategy is handled by Wavemaker India.

    Speaking on the brand campaign, Shazia Zafar, Head-Marketing, Chumbak, said: “Chumbak has always been well- recognized for its warmth, wit and connection to its customers. With this campaign, we are hopeful that our audience will realize how our brand is a joyful addition to every moment of their lives. Sara Ali Khan brings the idea of #WithChumbak alive and we are confident that it will be loved not only by our ardent brand supporters but also a larger audience. It was a delight collaborating and co-creating the campaign with The Scriptroom & Verrocchios Workways”

    Added Rajesh Ramaswamy, Founder-The Script Room: “As a brand Chumbak is loved by its consumers and it’s quite personal to them. Interestingly it also means many things to many people. The whole idea of the campaign is to bring all of it together as a lifestyle choice, aesthetic sensibility and a kind of an outlook. To make this come alive we have managed to recreate Sara’s living space with Chumbak and capture charming stories from her everyday life.  We’re delighted with the opportunity to work on a brand like Chumbak. They are such passionate people. And also so creative in their thinking and approach. It was truly a great collaborative process – starting from the idea to scripts and final execution. And with Akanksha Seda, and her sense of art, design and storytelling, we are very happy with the way the campaign has turned out.”

    Said Kishankumar Shyamalan, Chief Growth Officer, Wavemaker India and Office Head, South: “Chumbak stands for design excellence and a unique brand personality. We are excited to bring alive these aspects of the brand through a very special digital-first campaign. Working with the that I’m sure will be loved, since the media strategy was specifically created keeping our audience & platform in mind”

     

     

  • The campaign has been conceptualized by Ogilvy Bangalore

    Chumbak unveils inaugural brand campaign

    By A Correspondent

     

    Chumbak has launched its brand campaign that aims to introduce the multi-faceted brand and what it stands for to the consumers. The campaign comprising has been conceptualised by Ogilvy Bangalore.

     

    Said Mahesh Gharat, Chief Creative Officer, Ogilvy South: “Chumbak is a brand that offers a range of colourful and unique products for young women. These products make women stand out and be unique in their own way. This led us to the insight that there’s something unique about every woman – a little quirk or a special charm in their character. It’s these small acts of impulse or free-spiritedness that we celebrate in the brand film.”

     

    Added Vivek Prabhakar, CEO, Chumbak: “The brand film is a culmination of us creating a defined story for our community and new consumers waking up to us. From narrating our brand ethos to our product story, the idea was to create something fresh and full of energy which is what the brand is today. We believe the film will surely get the ball rolling on the growth story around the brand with us expanding our online presence and taking up our store count to over 75 stores in the next year.”

     

     

  • Chumbak has evolved into a lifestyle brand with offline presence in 12 Indian cities

    Ogilvy Blr wins mandate for Chumbak

    By A Correspondent

     

    Ogilvy Bangalore has been awarded the mandate for Chumbak after winning a multi-agency pitch.

     

    Said Vivek Prabhakar, CEO and Co-Founder of Chumbak: “With the strong growth we have seen across our retail and online channels and our fast growing portfolios across Fashion and Home, we realised the need to work with a strong creative partner to help harness the Chumbak story. In Ogilvy we found the perfect partner to realise our ambitions both as a brand and a business.”

     

    Added Madhukar Sabnavis, Vice Chairman and Director- Client Relations, Ogilvy and Mather: “Chumbak is an amazing brand that has built a substantial cult following over the last few years. We are happy to partner them in the next stage of their brand building journey. What’s exciting is how to maintain the balance between consumer needs and designer dreams and intuition as Chumbak expands its footprint in the country.”