Tag: Chrome

  • Chrome unveils ‘Galact’ TVC

    Chrome Pictures has unveiled its latest film ‘Galact’, directed by Roopali Singhal. The film, notes a communique, celebrates motherhood and the bond between the child and their mother in a candid, authentic, and graceful manner.

    Said Sidhant Mago, Creative Head at Daftar Creative Consultancy: “When I first heard about Galact, it instantly reminded me of the iconic Bollywood line ‘Ma ka doodh piya hai toh saamne aa…’ We all know there’s nothing that compares to a mother’s milk. That’s why we wanted to craft the film around this powerful theme, reminding everyone of the irreplaceable bond between a mother and her child. Kudos to Roopali and the team for bringing this vision to life so beautifully.”

    Added Singhal: “Sidhant Mago yet again came up with a unique and edgy script and Abhishek Notani (Producer) and I were instantly hooked.  As a Director I knew it was paramount to get the tonality right. While retaining the essence of the subject, the biggest challenge was to make an engaging and light-hearted film. On top of that, we had to get viewers to accept the visual of a mother breastfeeding on camera. I was sure that the best way to do this was to shoot with real lactating mothers. Thanks to an incredibly sensitive and graceful crew we were able to overcome that challenge with ease. It was a joy to shoot with children and is reflected in the film. Shubhojit Mukherjee’s music was the last magic touch that the film needed.”

  • Chrome data for English news channels of Week 18

    By A Correspondent
    
    
    Pankaj Krishna

    Last week, MxM India asked Chrome Data, specialists in connectivity research, to give us a report on the availability of Republic TV. We now have the report for Week 18 which ended yesterday (see below).

     

    And this is what Pankaj Krishna, Founder & CEO, Chrome DM said: “As a new launch, Republic has been impressive in managing its distribution deals. With an All India urban OTS of 50%, it has managed to be in the top 5 at the time of launch itself. This shows the groundwork that the Republic team has done in its pre-launch phase. Their breaking of the Lalu story, followed by the coverage of AAP has been a high-decibel affair and has grabbed many viewers’ attention. Being FTA, their availability on free dish and on Hotstar is a smart move.”

     

    OTS is the actual census-based, percentage connectivity of a channel spread across 81 million homes, reported by Chrome Data Analytics & Media, spread across Analog cable, Digital Cable and DTH. The same is updated and reported to 350+ channels on a daily basis in Chrome Track 2.0

     

  • Chrome DM unveils Hotel Track for broadcasters

    By A Correspondent

     

    Chrome Data Analytics and Media has launched Hotel Track for Broadcasters and Distribution Service Providers to track their channel availability across premium hotels in India.

     

    Chrome Hotel Track covers 156 Five Star Hotels, as well as 203 Four Star and 257 Three star Hotels spread across India. With the tool, broadcasters can get access to the following insights: channel availability, competition channel availability, neighbourhood insights, total rooms and average room occupancy, OTS Insights for your channel versus competition.

     

    Speaking at the launch, Pankaj Krishna, founder and CEO, Chrome Data Analytics and Media said, “Chrome Hotel Track is a platform for broadcasters to monitor their channel performance in the hotel sector, which makes up for a large chunk of their viewership but goes ignored. Hotel Track will fill that gap.”

     

     

  • Decoding Rural India

     

    It’s being billed as the World’s Largest Rural Establishment Report. Chrome Data Analytics, has unveiled a report covering 200,000 villages representing over 300 million people.  The Rural Establishment Survey covers consumer behaviour and habits in over 200,000 Indian villages.

     

    The survey, which was done over a period of 15 months, involved the entire Chrome DM infrastructure of over 650 field executive, 450 telecalling staff and the 150 strong analytics team, together speaking over 22 languages to map the length and breadth of the country. Respondents were made to fill out a detailed questionnaire which included consumer habits, family income and lifestyle patterns among other things.  The survey holds direct actionables for brands and agencies to help target growth regions Broadcasters, for example can know the exact subscriber base of cable networks in the villages covered.

     

    Here are some of the key findings of the report:

    1.90% of Rural Bihar prefers branded tea over local players.

    2. Rural:  Kerala, Punjab and Haryana have the max disposable incomes to spend on FMCG products.

    3. Data for Patanjali:

    :: Patanjali has been spotted most across all channels, no of insertions – 24828 (Wk-33).
    :: As a result, 93% of rural HSM India are aware about Patanjali/Ramdev baba’s product.
    :: 56% of rural HSM are not even aware about 30% of Patanjali’s products, most accessible products are Shampoo, Hair Oil, Chyawanprash & Honey, of which Honey & Chyawanprash’s market contribution is over 40% within the category.
    :: Within the Sugar category, 90% of rural HSM India buy open local sugar & only 5% have been buying sugar from Patanjali store.
    :: Within the Atta Category, 91.5% of rural HSM buy local atta/or chakki atta rest prefer Aashirvaad in this category.

     

    Important Categories – Most popular/consumption brands:

     

    Soap Lux, Lifebuoy (70% of North market share)/ Medimix (South)
    Shampoo Clinic Plus (Sachets especially)
    Hair Oil Parachute/Dabur Amla (Known as Amla)
    Hair Color Godrej  
    Detergent Surf/Nirma
    Beauty Cream Fair & Lovely (Sachets)
    Telcum Powder Ponds  
    Toothpaste/Toothbrush Colgate
    Butter Amul
    Chywanprash Dabur
    Honey Dabur
    Soft Drinks Coca Cola & Pepsi (almost 40% of market share each)  
    Chips Lays  
    Tea Tata Tea  
    Coffee Nestle  
    Ketup Kissan  
    Ointments Iodex, Vicks  

     

    As per Chrome’s latest survey (Monthly per capita expenditure):

    Across all major states in India, in Rural, Kerala followed by Punjab & Haryana have got maximum disposable income (an average of 2500 per month) whereas Odisha, Chhattisgarh, Jharkhand & Bihar spends very less (an average of 1150 per month).