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Tag: Chrome Pictures

  • Billed as a cinematic tribute to Mmotherhood

    Chrome unveils ‘Galact’ TVC

    Chrome Pictures has unveiled its latest film ‘Galact’, directed by Roopali Singhal. The film, notes a communique, celebrates motherhood and the bond between the child and their mother in a candid, authentic, and graceful manner.

    Said Sidhant Mago, Creative Head at Daftar Creative Consultancy: “When I first heard about Galact, it instantly reminded me of the iconic Bollywood line ‘Ma ka doodh piya hai toh saamne aa…’ We all know there’s nothing that compares to a mother’s milk. That’s why we wanted to craft the film around this powerful theme, reminding everyone of the irreplaceable bond between a mother and her child. Kudos to Roopali and the team for bringing this vision to life so beautifully.”

    Added Singhal: “Sidhant Mago yet again came up with a unique and edgy script and Abhishek Notani (Producer) and I were instantly hooked.  As a Director I knew it was paramount to get the tonality right. While retaining the essence of the subject, the biggest challenge was to make an engaging and light-hearted film. On top of that, we had to get viewers to accept the visual of a mother breastfeeding on camera. I was sure that the best way to do this was to shoot with real lactating mothers. Thanks to an incredibly sensitive and graceful crew we were able to overcome that challenge with ease. It was a joy to shoot with children and is reflected in the film. Shubhojit Mukherjee’s music was the last magic touch that the film needed.”

  • Get new directors and producers

    Chrome Pictures set to expand team

    By Our Staff

     

    Chrome Pictures, ad production house, is expanding their team of directors and producers. After producing over 5000 ad films and carving a niche in the advertising world in their 19 years journey; Chrome Pictures is all set to include a few new names to their list of directors. The list begins with Secret Superstar & Laal Singh Chaddha fame director, Advait Chandan. The list also goes on to name Debanjolie Bhattacharjee,  Aman Rai,  Roopali Singhal & Atul Shahi.

     

    Chrome Pictures is all set to take on a much larger team of producers for meeting the high demands of the ever growing advertising sector, along with their success with digital wing- Minikin DGWorks. Having lead the TVC department for 10+ years, Napolean Daniel Amanna & Abhishek Notani are now joined by Kush Malhotra & Rajat Gulati. With more than 14 years of experience, Rajat was the Vice President, Account Management at McCann, Delhi. His prior experience also includes account management positions at agencies such as Leo Burnett and Ogilvy.

     

    Speaking about their roadmap, Hemant Bhandari, Co-Founder, Producer & Director- Chrome Pictures, said: “With the revival of the ad production post the pandemic era, Chrome Pictures felt the need to expand our team to accommodate the high demand that we are facing. We felt the need to introduce these individuals who will bring a fresh outlook and help achieve larger goals for Chrome Pictures. Change is constant, thus the need to explore newer ways to connect with the audiences is a must.”

     

  • A maiden project for Planet Chrome, directed by Hemant Bhandari of Chrome Pictures

    Ebix Cash unveils 5-part ad series

    By A Correspondent

     

    Ebix Cash recently launched its first ad campaign – ‘Har Khushi Ke Liye Kaafi Hai’ that’s a five-ad series and will be released over a period of 50 days. Each of the ads reflect the intrinsic values that the brand stands for. The entire process was spearheaded by Planet Chrome and Chrome Pictures.

     

    Said Hemant Bhandari of Chrome: “Ebix Cash, being the first of its kind digital financing system in India, we had to take special care in communicating all the values that the brand has abided by over the years. Over the next 50 days the brand will be releasing different films. We are glad that we were able to recreate the sentiment behind this ad campaign “Har Khushi Ke Liye Kaafi Hai” through our efforts. Moreover, this campaign marks itself as a proud moment for us all since it was the first ever brand mandate secured by Planet Chrome, opening up a lot more opportunities for the Chrome family. A big thank you to the entire time for their involvement from inception to the completion of the project. Lastly, I am thankful to Robin for having believed in us and having given us this opportunity.”

     

    On the successful completion of the campaign, Robin Raina, Chairman of the Board, President & CEO, Ebix Cash, said: “Hemant brings innovative thought process, besides a innate understanding of the human pscyche to the campaign. Besides his work ethic and passion for perfection is highly infectious. His grasp of balancing what a brand seeks and marrying it with what a consumer seeks to get out of a campaign is fantastic. Putting a though provoking campaign that could inspire and yet make you smile was a challenge considering the aggressive time table that was set up to launch it. Thankfully that challenge was overcome beautifully by Hemant and team at Chrome Pictures. Diligent, thoughtful and a thought-provoking campaign that we believe will have lots of longevity.”

     

     

  • It also earmarks the launch of Nexus Malls’ ‘Asli Happyness Wala Sale’ across all its nine assets

    Ayushmann promotes ad for Nexus Malls

    By A Correspondent

     

    Actor Ayushmann Khurrana, brand ambassador of Nexus Malls, has launched his second ad campaign for the mall management company with the tagline ‘Shopping to sirf bahana hai, apno ko saath lana hai. It also earmarks the launch of Nexus Malls’ ‘Asli Happyness Wala Sale’ across all its nine assets.

     

    Said Nishank Joshi, Chief Marketing Officer, Nexus Malls: “As they say ‘Family is a gift that lasts forever’ and what could be a more opportune time than Christmas to celebrate this gift. At Nexus Malls, we have always believed that the true spirit of festivities lies in celebrating it together with your family & friends and through our latest ad campaign we aim to convey the same message amongst our patrons. During this period, across all our malls, we will create multiple engagement initiatives with family bonding at its core. We would like to urge all our patrons to visit our malls and indulge in the festive frenzy.”

     

    Ogilvy Mumbai is the creative agency, and Chrome Pictures was the production house for the ad.

     

     

  • Partners with TikTok for a Hashtag Challenge resulting in more than 2.8 billion views

    Hair & Care celebrates the joy of open hair with #KhuleBaalBefikar

    By A Correspondent

     

    Marico Hair & Care launched a new campaign titled #KhuleBaalBefikar that celebrates the joy of open hair. A key element of this campaign was the TikTok challenge that went live on November 23.

     

    Speaking about the campaign, Koshy George, Chief Marketing Officer – Marico Limited, said: “At Marico, our priority is to understand consumer mindset and accordingly develop an insight-driven campaign. Hair & Care is a young, fun brand for audiences who like to enjoy every moment in their lives fully. These consumers are always looking for entertaining content on the new-age social media platforms and are willing to adopt new trends. Our media mix was hence devised scientifically keeping in mind newer formats that would gain engagement from our core consumers. TikTok is one such platform that has helped us drive our brand narrative – #KhuleBaalBefikar in a fun, engaging, short-video format.”

     

    The film was conceptualised and shot by BBH India with Chrome Pictures and is currently on air in Hindi speaking markets. Commenting on the campaign, Subhash Kamath, CEO & Managing Partner, BBH India, said: “Hair & Care has always been an exciting brand for us. It is young and fresh and demands a very different approach from regular hair oil advertising. The brief was simple and clear and we had fun creating this campaign. The promise of ‘Khule Baal Befikar’ isn’t just a functional promise. It symbolises the sense of freedom and expression of our youth audience. So it was important to make it fun and entertaining, and the creative delivered beautifully on that promise.”

     

     

  • The film emotionally connects with the viewers with its tear-jerking moments

    Saregama Carvaan renders another emotional ad film

    By A Correspondent

     

    Chrome Pictures and The Womb recently released their latest ad for Saregama Carvaan.

     

    Said Kumar Ajit, Vice President, Saregama India: “As awareness of Carvaan as a product grows, we now wanted to build in a compelling emotional motive for all young Indians to express their gratitude towards the people who have made some impact in their life. #ThankYou is the simplest expression but most often than not a difficult one to express. With Saregama Carvaan, we want to bridge this gap between the generations. We urge people to say #ThankYou to the people who matter, who have made difference in their lives. The time is right to gift Carvaan not just for its 5000 songs and other great features, but also for the emotional heft it carries”

     

    Adding to that, Navin Talreja, Founding Partner, The Womb said: “We felt Saregama Carvaan could be the perfect carrier of such an expression for the young generation. We want to make Carvaan as synonymous with saying ‘thank you’, as a red rose is for love. The launch film is the first in a series of communication and activation initiatives we will take to seep the message deep into Indian psyche. We’ve started off with a typical and traditional Indian father-son relationship – filled with respect and distance. And how Carvaan can help in a small way to bridge such relationship gaps”

     

    Said Amit Sharma, Director, Chrome Pictures: “A lot of Indians are not verbal about their feelings towards their parents especially towards fathers even though they love them. Small gestures that children express onto their parents are magical moments that fill their hearts with joy. Being appreciated by your child when not expecting is the best gift a parent can ever receive and as a father myself I can vouch for this. Therefore, when the Saregama Carvaan brief was narrated to me I was very moved by it and was extremely excited to take the project forward. I hope my latest creation for the Saregama Caravaan brings both parents and children closer.”

     

     

  • This advertisement has been created by Chrome Pictures under the direction of Vijay Veermal

    Chrome executes ad for Housing.com

    By A Correspondent

     

    Housing.com has unveiled its latest ad campaign staring Vicky Kaushal and Kiara Advani. This advertisement has been created by Chrome Pictures under the direction of Vijay Veermal.

     

    Said Vijay Veermal, Director, Chrome Pictures: “Real estate as an industry isn’t one that interests youngsters. The challenge was to attract them as an audience and get them interested in something as boring as real estate. The final result of the TVC definitely helps achieve this challenge and of course the fun onscreen chemistry between Vicky and Kiara really reflects well in helping the ad be more convincing.”

  • The films bring to life stories of people settling into new cities

    Amazon gets back its Chonkpur Cheetahs for IPL 2018

    By A Correspondent

     

    The Chonkpur Cheetahs are back for Amazon, and this time with new rivals. The campaign “Ajnabi Shahar Mein Apni Dukaan” shows the everyday struggles of an unknown city through the cricket team, where Amazon.in helps resolve dilemmas getting in the way of things truly important.

     

    Conceptualized by Ogilvy Bangalore and directed by Hemant Bhandari of Chrome Pictures (Chonkpur Cheetahs) Jerald Packiasamy of Still Waters Films (Chellapuram Cheetahs), the films bring to life stories of people settling into new cities, and how Amazon India can help by providing access to required products in a humorous and light hearted way.

     

    Said Ravi Arun Desai, Director, Mass and Brand Marketing, Amazon India: “With more than 300 million interactions across touch points in 2017, Amazon had to bring back the Cheetahs in 2018, this time chasing a bigger dream in an ‘Ajnabi Shahar’. The insight behind this campaign is that almost all Indian families have someone who would’ve moved to a big Indian city in pursuit of better opportunities for themselves and the next generation. The campaign encapsulates how Amazon supports millions of Indians in their pursuit of dreams, as we cater to their everyday needs. Our customers use Amazon to effortlessly settle down in a completely new environment. The campaign explores a few relatable stories of the Chonkpur Cheetahs trusting apni dukaan to help them tackle some problems of settling into an unknown city. With over 17Cr products to choose from, the obstacles are taken care of by Amazon.in, and all they now need to do is concentrate on fulfilling their dream.”

     

    Added Azazul Haque, Executive Creative Director, Ogilvy Bangalore: “When we conceived the idea of Chonkpur Cheetahs last year we created an entire team with characters that would feel completely relatable to any individual who saw it. Their journey started as a team with a big dream – and this year that dream takes them to an unknown big city. This journey is inspired by the millions in India who shift to unknown cities to fulfil a lifelong dream regardless of the challenges they may have to face. Amazon.in here is everyone’s ‘Apni Dukaan’ that helps tackle these challenges, so that the dream can flourish.”

     

     

  • India Ke Sapno Ki Apni Dukaan launches the finale film of Chonkpur Cheetahs

    Amazon’s Chonkpur Cheetahs continue to make post-campaign impact

    By A Correspondent

     

    To coincide with the Indian Premier League finale that played out last night, Amazon.in’s latest T20 campaign Chonkpur Cheetahs, too launched the finale closure film for the season. The campaign ‘India keSapnokiApniDukaan’ consisted of a series of films about an aspiring team’s journey to reach their goal of playing in the T20. The campaign captured the various ways in which Amazon.in enables the team to get one step closer to their dream by providing them access to a huge selection of products which might not otherwise have been easily available. Commenting on the closure film, Ravi Arun Desai, Director, Mass and Brand Marketing, Amazon India said: “We are thrilled by the response witnessed for the Chonkpur Cheetahs campaign from across the country, to the team actually becoming a loved household name today. With the closure film we want to convey that every Indian dream can come true. As Amazon, we want to show our support to millions of Indians by being their partner in their quest to reach their dreams.” Conceptualised by Ogilvy and Mather Bangalore and directed by Amit Sharma of Chrome Pictures, the campaign was led by multiple TVCs through the course of T20, amplified through an integrated campaign spread across Digital, Social, OOH, Print and Radio.