MxMIndia

Tag: Chrome Data Analytics and Media

  • The study is conducted among 30,000 respondents with a turnaround time of three weeks

    Chrome DM launches OAP for broadcasters

    By A Correspondent

     

    Chrome Data Analytics and Media has launched ‘Chrome on-air presentation’ (Chrome OAP),a tool for broadcasters to optimise factors that determine viewers’ behaviour and engagement with on–air screen elements.

     

    Among several actionable insights, Chrome OAP will provide competitive comparison on: Anchor delivery / tenor / knowledge; graphical interaction with expert panel members; treatment to Live coverage; type of stories covered within the news genre; viewer take on pre-designed factors that make a show soar on popularity; screen-packaging (Astons, L Bands, Scrolls, Bugs, Clock etc.)

     

    These factors further disperse into several sub-parameters such as screen look and feel, graphics and texts, picture quality, camera angle, anchor tonality etc., thus giving a comprehensive report. The study is conducted among 30,000 respondents with a turnaround time of three weeks.

     

  • It is an online application which has been designed to depict feed tracking for each headend

    Chrome DM launches Interconnexion for broadcasters and distribution service providers

    By A Correspondent

     

    Chrome Data Analytics and Media has launched Chrome Interconnexion, for broadcasters and distribution service providers. Chrome Interconnexion is an unprecedented, exclusive database of distribution interconnections across urban India. It is an online application which has been designed to depict feed tracking for each headend, from the parent headend till the last headend.

     

    Speaking at the launch, Pankaj Krishna, Founder and CEO, Chrome DM said, “The objective of offering such a comprehensive platform to broadcasters is to ensure Transparent Deals in the Broadcaster-MSO Ecosystem. With Chrome Interconnexion, broadcasters will be able to track source feed of Fluctuations and take prompt corrective action. ”

     

    In broadcast distribution (Distribution of a Channel from a Service Provider to Consumer) there are Multi System Operators like Den, Hathway, Siti Cable etc and Local Cable Operators. As a Standard operation procedure an MSO provides same feed (line up of channels) to a lot of local cable operators across various areas of operations.  For example, a Den in Kanpur might be providing its feed to multiple smaller players, who would provide the same feed to viewers.

     

  • According to the report, in Urban India, 6% and 24% of the population accesses OTT on a daily and weekly basis respectively.

    Chrome Data publishes report on OTT rise

    By A Correspondent

     

    Chrome Data Analytics and Media, a leading research and data analytics firm, has released ‘Now Streaming: OTT’, a report around the rise and penetration of OTT players in India.

     

    The report covers key aspects of the evolution of the OTT industry, which primarily gives broadcasters, advertisers and OTT players a deeper insight into their key target markets. The report points out a range of findings that would help one understand the OTT Landscape in deeper detail. Here are some findings:

     

    1) In Urban India, 6% and 24% of the population accesses OTT on a daily and weekly basis, respectively.

    2)  More than 50% of the viewers still prefer TV as the 1st screen for viewing.

    3)  Exclusivity of content helps increase awareness and eyeballs for the Platform.

    4)  User Experience on smartphones plays a vital role in driving penetration. Currently, smartphones hold only 29% penetration.

    5)  On Subscription,

    i. More than 75% of the audience prefers free services with Ads as they are already paying for Internet services.

    ii. Rest of the population is ready to pay for the services with subscription amount varying on the basis of gender, age group and geography.

    6)  The potential of ‘Offline’ mode in India is quite high because of infrastructural issues & high cost of unlimited internet.

    7)  The potential of ‘Offline’ mode varies with gender, age group and geography of the consumer.

    8)  The same Viewer behaves differently over Television & OTT.

    i. Solo Viewing is not the only reason for pushing viewers to OTT.

    9)    OTT players should focus on Regional content as inclination towards Regional content is increasing.

     

    Talking about the growth potential of OTT, Pankaj Krishna, Founder and CEO, Chrome DM said: “The entire internet base which is 464 million today, qualifies for OTT’s growth potential. However, infrastructure enhancement and low-cost unlimited internet plans are the key drivers that will exponentially help in reaching and further increasing the potential base itself.”

     

    According to a communique, Chrome DM has also outlined the consumer profiles in detail, by classifying them into broad segments, listing out characteristics basis genres consumed. The characteristics defined for each of them gives consumer insights that will be of use to OTT players, Broadcasters as well as advertisers.

     

  • Chrome Hotel Track covers 156 Five Star Hotels, as well as 203 Four Star and 257 Three star Hotels spread across India

    Chrome DM unveils Hotel Track for broadcasters

    By A Correspondent

     

    Chrome Data Analytics and Media has launched Hotel Track for Broadcasters and Distribution Service Providers to track their channel availability across premium hotels in India.

     

    Chrome Hotel Track covers 156 Five Star Hotels, as well as 203 Four Star and 257 Three star Hotels spread across India. With the tool, broadcasters can get access to the following insights: channel availability, competition channel availability, neighbourhood insights, total rooms and average room occupancy, OTS Insights for your channel versus competition.

     

    Speaking at the launch, Pankaj Krishna, founder and CEO, Chrome Data Analytics and Media said, “Chrome Hotel Track is a platform for broadcasters to monitor their channel performance in the hotel sector, which makes up for a large chunk of their viewership but goes ignored. Hotel Track will fill that gap.”

     

     

  • The calculator uses Chrome DM's proprietary tools to layer the Network-wise/Channel-wise viewership and project the off-take of channels at a household level

    Chrome DM unveils Chrome Rate Impact Calculator for broadcasters

    By A Correspondent

     

    Chrome Data Analytics and Media has launched the Chrome Rate Impact Calculator for broadcasters and distribution service providers, to analyse the impact of TRAI’s latest recommendation at a market, network and Channel level vis-à-vis the Broadcaster’s current deals.

     

    Designed to interpret TRAI’s recent Tariff Order, the calculator uses Chrome DM’s proprietary tools to layer the Network-wise/Channel-wise viewership and project the off-take of channels at a household level.

     

    Chrome Data Analytics & Media, being a central industry body, with over 450 broadcasters availing its Distribution Audit Services, aims to simplify the understanding of the impact of the TRAI recommendations on the Net Revenue earned by broadcasters.

     

    With the CRIC, the broadcaster will be able to access the following insights:

    – A channel- wise potential subscription revenue, post implementation of TRAI’s new price recommendation.

    – The potential off take of subscribers, split by Channel.

    – The projected carriage fee payable, split by Channel.

    – CPS variance, current vis-à-vis the new price recommendation.

     

    Speaking at the launch, Pankaj Krishna, Founder and CEO, Chrome DM said, “TRAI’s latest tariff order which includes recommendations on the rates applicable for subscription and carriage fee calls for an understanding of its impact on the industry. CRIC has been created to assist broadcasters on the same.