MxMIndia

Tag: Christopher Higgins

  • The agency will continue to handle the social channels, website and digital duties of the brand

    IdeateLabs retains the digital mandate for RR Kabel

    By A Correspondent

     

    Ideate Labs has retained its creative and digital duties for RR Kabel. As a part of the mandate, Ideate Labs will provide end-to-end digital marketing services including creative, social media and performance campaigns to RR Kabel.

     

    Kirti Kabra

    Said Kirti Kabra, Director, RR Kabel: “We are glad to extend our association with IdeateLabs as our digital partner. Ideate Labs comes with the right mix of strategic insights, digital expertise and in-depth knowledge of the category and markets we are operating in. Having conceptualized and executed some of the most innovative social media campaigns, we believe Ideate Labs will help us creatively expand our digital reach across the global market.”

     

    Christopher Higgins

    Added Christopher Higgins, Business Head, Ideate Labs: “It’s been a year of great account wins for us at Ideate Labs and we feel extremely honoured to be chosen to work on a brand like RR Kabel for the second year in a row. Their patience to get the right solution and appreciation for quality is something we have already enjoyed in the short span of working together. Together we have successfully delivered some great digital campaigns like the Bridging Distance, and UCT. Currently we are working on digital promotion of #AkalmandBanoSahiChuno video campaign featuring Akshay Kumar as well as rolling out AI-driven chatbots across nine websites. We are extremely positive about this partnership and look forward to delivering more clutter-breaking campaigns and driving business growth across all digital marketing platforms for RR Kabel and RR Global.”

     

     

  • The collaboration will focus on increasing brand awareness for the bank and audience targeting across digital platforms

    IdeateLabs awarded digital mandate for Fino Payments Bank

    By A Correspondent

     

    IdeateLabs has won the digital mandate for Fino Payments Bank, the newly launched bank of Fino Paytech, a payments technology company. The account was won following a multi-agency pitch.

     

    Christopher Higgins

    Said Christopher Higgins, Business Head, IdeateLabs comments on the win: “We are excited to be associated with Fino Payments Bank. We will be aggressively executing the planned strategy to help them target the right market and achieve their growth plan of 3-4 million customers in the first year.”

     

     

     

    Shailesh Pandey

    Added Shailesh Pandey, Executive VP & Head – Strategy & Marketing, Fino Payments Bank: “Our customers are spread across segments and with the increased penetration of smart devices, reaching out to those present on the digital spectrum has become critical to create top of the mind recall. Having designed some of the most innovative digital campaigns in the country, we believe IdeateLabs will help us expand our digital footprint. We look forward to having a strong digital presence through clutter-breaking buzz in the digital world and increased brand awareness that drives business growth.”