MxMIndia

Tag: Christmas

  • Continues association with chef Vikas Khanna

    Nutella launches Christmas campaign

    By Our Staff

     

    Nutella, the original and popular hazelnut cocoa spread from the brand of Ferrero, launched its new Christmas and New year campaign, ‘Nutella With Love’. To make the celebrations even more special this year, Nutella has also introduced a limited edition of ‘Xmas Special’ jars that can be personalized and reused as DIY craft decorations. Nutella collaborated with Michelin star Chef Vikas Khanna to develop Christmas special recipe with Nutella.

     

    Speaking on the Campaign, Zoher Kapuswala, Marketing Head, Nutella brands, Ferrero India Pvt Ltd. said: “Christmas and the new year holiday season is a time that brings family and friends together, and what better way to celebrate than making your loved ones feel special on this occasion.  Our special edition jars make the perfect gifting option and can even be reused to add more festive cheer in your decorations. No Christmas celebration is complete without delicious treats – stay tuned for Chef Vikas’ exclusive recipes that will bring these goodies to you with a special Nutella twist in them.”

     

    Chef Vikas Khanna added: “Nutella is an iconic brand, loved by millions across the globe as well as in India. Nutella has always aimed at creating happy moments and inspiring consumers to celebrate breakfast with their loved ones. I’m excited to once again curate a special holiday recipe by offering a mouth-watering twist to our favourite Christmas sweet using Nutella. I am excited for all the Nutella fans out there to try out these recipes and make the festivities sweeter.”

     

  • Conceived and created by 82.5 Communications

    Ayushmann creates magic for Monginis in new TVC

    By Our Staff

     

    Monginis, confectionary brands, unveils a new commercial for the Christmas-New Year festive season with a new commercial – continuing the ‘Magic every time’ campaign philosophy.

     

    Featuring brand ambassador, Ayushmann Khurrana, the 360-degree campaign, ‘Magic every time’ has been conceived and created by 82.5 Communications.

     

    Qusai Z Khorakiwala, Executive Director, Monginis: “At Monginis we make constant efforts to innovate with our products and services to support the endeavours of our customers. Whether it’s a memorable surprise or a grand celebration, we are always ready to support every Indian to create magic.”

     

    Added Kapil Arora, Co-Chairman and CEO, 82.5 Communications India: “Taking forward the Har pal Magical platform for Monginis, we have a lovely new execution going into the New Year’s, with Ayushmann and Monginis bringing magic to the birthday celebrations of those around them.”

     

  • Hits stands with a heavy push in circulation

    India Today turns 46

    By Our Staff

     

    India Today celebrates 46th Anniversary. The magazine hit the stands this Christmas with a massive 25% growth in circulation, notes a communique.

     

    Crossing 135 clients with 376 pages, the issue features trailblazers of the country- those 40 years of age and below – entrepreneurs, politicians, entertainers, activists, scientists, inventors, writers, artists, lawyers and law enforcers and bureaucrats.

     

    Notes a communique: “Ever since the restrictions of second lockdown were lifted earlier this year, both newsstand sales and subscription sales have been on high growth trajectory giving the magazine a very healthy growth rate of over 14 % month over month… In addition to print circulation, the publication has aggressively pushed its digital subscriptions all through the lockdown. Its pay-per-view and micropayment models for premium content implemented on the website as well, resulted in the thriving of its digital first paid subscribers. This further expanded the reach of India Today magazine in all print and digital formats reaching every nook and corner of the nation.”

     

    Talking about the milestone that the publication achieved, CEO, Publishing, ITG Manoj Sharma said, “India Today was the only publication in India to continue printing and distribution even when the whole country was under lockdown.  In fact, we have emerged to be the only publication in the country to have never missed even a single issue in the last 46 years of its publishing history. This achievement has only been possible because of the dedicated and relentless efforts of the entire team of India Today.”

     

  • To outsource all delivery tasks to Swiggy Genie this Christmas

    Swiggy Genie & Dentsu Webchutney to deliver gifts like Santa

    By Our Staff

     

    Dentsu Webchutney has launched the #SantaOpenToWork campaign for Swiggy Genie. It depicts how gift-givers can outsource all their delivery tasks to Swiggy Genie this Christmas, just the way Santa is.

     

    Said Sneha John, Director- Marketing, Swiggy: “We wanted to remind Swiggy users and non-users alike that they can depend on Swiggy Genie to take care of gift deliveries and other chores this Christmas season. The #SantaOpenToWork campaign does just that, with some Christmas cheer and smart humour.”

     

    Added Sanket Audhi, Creative Director, Dentsu Webchutney: “Our starting point was quite simple: if Swiggy Genie is taking over deliveries, what will Santa Claus do? But we knew we had a winner when we thought of crafting the entire campaign around the #OpenToWork feature, which has become an instantly recognisable mnemonic. I hope people have as much fun watching the campaign as we had creating it.”

     

  • The ad was for Winkies, the cake specialists

    Enormous Brands creates Christmas TVC to ‘Sweeten the Season’

    By A Correspondent

     

    Winkies, the cake specialist, launched its Christmas TVC last week that has been conceptualised by Enormous Brands.

     

    Commenting on the film, Anirban Ghosh, CEO, Switzindia said: “We wanted to create something unique for the holiday season. The film is about how we can celebrate Christmas during the pandemic and is linked to a bigger concept – Bodo Din, Bodo Mon which is about sharing joy/ happiness during Christmas and is also the essence of our brand. The objective of the campaign is to talk about Winkies Cakes and how they are perfect for the holiday season. Winkies helps bring you back ‘in the moment’ reminding you of what’s really important; sharing happiness with those you love and Enormous Brands has helped us conceptualise the perfect TVC.”

     

    Added Ashish Khazanchi, Managing Director, Enormous Brands: “We know it’s going to be a different Christmas for people on so many levels. The usual gatherings and celebrations might not be on the list this year and smaller gatherings with close family and friends will take centre stage. Keeping this in mind, we wanted to create a Christmas campaign that harnesses the true spirit of this year and people’s desire for kindness and care.”

     

     

  • The campaign focuses on actions to end home-bound violence and #MakeHomeASafeSpace

    Schbang for Good & SBox launch Christmas campaign to prevent child sexual abuse

    By A Correspondent

     

    Schbang for Good has joined forces with Sakshi, a rights-based NGO, to spotlight the increasing problem of child sexual abuse. The communication for change vertical of Sakshi, ‘SBox’, along with Schabang’s impact communications wing ‘Schbang for Good’, launched an action oriented digital campaign for The Rakshin Project, a youth-led movement working to end Child Sexual Abuse in India.

     

    The campaign was launched on the eve of Christmas and intends to draw attention to the ‘Shadow Pandemic’ of Child Sexual Abuse and invite the adult community to participate in the solution.

     

    Said Riya Parekh, Group Creative Manager, Schbang for Good: “From a young age I’ve debated the idea of “naughty or nice” because their definitions aren’t well defined. Through the campaign, we’ve tried depicting a repercussion of this burden imposed on children, a life-altering repercussion for millions of children.”

     

    Added Natashja Rathore, Founder and CEO of SBox by Sakshi: “As we celebrate the resilience with which we have addressed the challenges of this year, The Rakshin Project’s on-ground initiatives coupled with SBOX’s communication initiatives, continue to work towards ensuring homes actually become ‘safe’. It is important for us to be courageous, to face hard truths and secure our children.”

     

     

  • Our offices will be closed on Friday, December 25 for Christmas

    Merry Christmas. See you on December 28

    By A Correspondent

     

    Our offices will be closed on Friday, December 25 for Christmas. Hence there will be no scheduled update or newsletter on the day. We will be back on Monday, December 28.

    We wish our readers a Merry Christmas and safe times.

     

     

  • There will be no scheduled newsletter and update tomorrow, December 25, on account of Christmas

    We’re closed for Christmas. See you Thursday

    By A Correspondent

     

    There will be no scheduled newsletter and update tomorrow, December 25, on account of Christmas. We wish our consumers a joyous festive season.

    We will be back on Thursday, December 26. See you then.

  • It will keep brand manager and media planners engaged all the way till Christmas

    Mathrubhumi unveils Christmas-themed ad campaign

    By A Correspondent

     

    Mathrubhumi has conceptualised a Christmas campaign as a month-long gifting scheme in the form of an advent calendar, keeping brand manager and media planners engaged all the way till Christmas.

     

    Speaking about the campaign MV Shreyams Kumar, Jt Managing Director, Mathrubhumi Group said: “This year our Christmas campaign will serve the advertisers with a more personalised brand experience than ever before, breaking away from stereotypical pattern, we wanted to convey the message on how Mathrubhumi as a group can deliver results in line with the festive objectives of clients.”

     

    Added Francis Thomas, Creative Director, Maitri Advertising Works: “This Christmas, we didn’t want to just talk about Mathrubhumi’s cross-platform abilities – we wanted Planners across the country to actually experience it. We wanted to challenge perceptions of what a print ad can be in 2019. The campaign’s use of clever copy and custom illustrations to land on an interactive double-spread that Planners will keep coming back to over the course of the festive season is exactly the kind of work that you can expect from Kerala’s most innovative media house.”

     

     

  • There will hence be no scheduled update and newsletter tomorrow. We’ll be back on Wednesday, December 26

    Merry X’mas. No update tomorrow

    By A Correspondent

     

    Our offices will be shut tomorrow, December 25, on account of Christmas. There will hence be no scheduled update and newsletter tomorrow.

     

    We’ll be back on Wednesday, December 26. See you then.

     

     

  • We’ll be back on Tuesday, December 26

    Merry Christmas! We are closed on Monday, Dec 25

    By A Correspondent

     

    Our offices will be closed on Monday, December 25 as it’s Christmas. Therefore, there will be no scheduled updates and newsletters on that day. But we’ll be back on Tuesday, December 26.

     

    We wish you a merry Christmas. Have a good, joyous weekend. If you are partying, do that responsibly 🙂

     

     

  • Known for his creatively done Christmas messages, this year’s video by Publicis Group boss Maurice Levy is a winner. You'll love seeing it over and over again

    Can any of the Indian ad honchos do this?

     

    Okay, given the fact that most of our biggie ad gurus belong to international networks, it may be tough to do this, but you’ve got to hand it to Publicis Group bossman  Maurice Lévy to present his annual Christmas message in a fun way. As the Guardian commented, he is “well known for delivering a bit of a tongue-in-cheek Christmas video message, but this year he’s outdone himself”. Indeed he has.

    Here’s the link: http://publicisgroupewishes2016.com/

     

    In the video, Levy (whose coffee mug says “Yes… I am the BOSS”), talks about the times being tough.  He says that normally people like to skip the ads and watch the content, but here’ they should skip him and watch the ads.

     

    We recommend watch the entire message as is, without clicking on ‘Skip Maurice’. Refresh the screen. And then click ‘Skip Maurice’ as it plays on.

     

    Now will someone from our own country do something like this?