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Tag: Chris Gayle

  • Starring Ranveer Singh and Chris Gayle

    Zomato unveils its World Cup campaign

    By Our Staff

     

    Zomato has unveiled its World Cup campaign starring brand ambassador, Ranveer Singh and cricketer Chris Gayle.

     

    Zomato has launched an AI-generated film featuring actor Ranveer Singh and Chris Gayle, calling out restaurant partners’ names and their popular dishes, during this world cup season.

     

    Said Sahibjeet Singh Sawhney, Marketing Head, Zomato: “Our World Cup campaign is born out of our love and respect for Team India. And who better than Ranveer Singh to capture the infectious excitement, energy and passion of cricket fans across the country. There is a natural synergy between Ranveer and Zomato, which we have captured in our campaign as well. The Cricket World Cup is an exciting time for Zomato and while India breaks records on the field, we too are ready to serve the country. As the ad film says, it is time for India-India over Zomato-Zomato.”

     

  • Launches filter that lets you choose how TVC ends

    Kartik Aaryan stars for Doritos

    By Our Staff

     

    Doritos has launched am Instagram filter, ‘Doritos BoldChoice’, that lets the audience watch the latest Doritos TVC, record their reaction, and choose their ‘bold’ ending. Rolled-out for the first time ever in India, the innovative filter was launched by brand ambassador Kartik Aaryan, who challenged cricket icons Ravindra Jadeja and Chris Gayle to make their ‘bold’ choice along with his fans and followers.

     

    Sharing his thoughts on the innovative filter, Ankit Agarwal, Associate Director, Brand Marketing – PepsiCo India said, “We believe that bold people like to make their own choice. We applied that insight to our latest campaign, where, with the BoldChoice filter, we harnessed the power of augmented reality and social media to enable consumers to choose how our latest TVC unfolds. We believe that the confluence of interactivity and content discovery through this unique and first of its kind filter will keep consumers engaged and bring alive Doritos’ proposition of Bold Self Expression ”

     

  • To celebrate the occasion, Adda52 is launching ‘Gaylestorm’ – a money storm tournament with prizes worth INR 50 Lac for poker enthusiasts in India

    Chris Gayle comes on board Adda52 as a brand ambassador

    By A Correspondent

     

    West Indian cricketer Chris Gayle has joined hands with Adda52 to become its brand ambassador.

     

    Speaking about this association, Mohit Agarwal, Co founder, Adda52 said: “We are excited to have Chris as our brand ambassador as this will go a long way in improving the awareness of our brand and the game overall. Moreover, this will also help the people relate more with poker and re-emphasise the fact that Poker is a skill-based game which offers fun and thrill at the same time. We are the poker pioneers in India and look forward to many more users on Adda52’s award winning platform.”

     

     

  • Skore signs West Indies cricketers, Dwayne Bravo and Chris Gayle for brand initiatives

    West Indies duo ‘Skore’ as brand ambassadors

    By A Correspondent

     

    Skore condoms announced its strategic partnership with renowned West Indies cricketers, Dwayne Bravo and Chris Gayle. The cricketers will be the brand ambassadors for Skore and promote their product range. As a part of the association, the players will also re-create Bravo’s famous “Champion” song for the Indian audience.

     

    Skore, of TTK Protective Devices Ltd, is a part of Indian business conglomerate TTK Group. The association of cricketing champions Bravo and Gayle has been closely in line with the company’s young and Innovative brand imagery. In addition to the “Champion” song, the brand ambassadors will also be actively involved in brand promotions.

     

    Commenting on the association, Vishal Vyas, Head of Marketing, Skore Condoms said, “We are  thrilled by our latest association with Chris Gayle and Dwayne Bravo. This partnership launches our “Champion” line of products – an advanced range of condoms from the house of Skore, a brand that has well positioned itself as cool, naughty and fun-loving. The personalities of our ambassadors embody and re-enforce this. With their association, we now look at expanding our marketing efforts to cricket-loving youth.”

     

    Commenting on the partnership, West Indies Cricketer Dwayne Bravo said, “I’m very impressed with the image Skore has created for itself. Fun-loving yet responsible is a balance that is hard to achieve but one I firmly believe in.Everyone deserves to have some fun but it’s even more important to be responsible. That is what a real champion does. I’m excited to be able to encourage others to do just that by recreating Champion for Skore along with Chris.”

     

    “Skore has taken the condom market by storm in this country. Discussing safe sex practices still has certain stigmas associated with it in many countries. I hope this partnership can break stereotypes while also promoting the innovative offerings of the brand.” added celebrated cricketer, Chris Gayle.

     

    Skore’s association with renowned West Indies cricketers, Dwayne Bravo and Chris Gayle, began through a series of fun exchanges on Twitter, when Skore approached Bravo to re-create the Champion Song. Gaining rapid attention in Twitter in the hashtag #SKOREfeatDJBravo, the cricketer duo also invited women to shake a leg and send in their entries to feature in the song’s video.

     

    Women from across the country have been invited to share their unique dance moves on Twitter over the next two weeks. The videos will be deliberated upon, to select winners to feature in the Indian Champion video with Bravo and Gayle. The new video is expected to be released in September, 2016.

     

  • Cricketer Chris Gayle has extended ties with Vijay Mallya's United Spirits to endorse the company's 'Cariba Rum'

    Chris Gayle to endorse Mallya’s Cariba Rum

    By Anshul Dhamija & Boby Kurian

     

    Swashbuckling cricketer Chris Gayle has extended ties with Vijay Mallya’s United Spirits as the latter tries to spin a Caribbean rum story off the cricket pitch. The big hitting Jamaican, and arguably the most valuable player in Mr Mallya’s Indian Premier League (IPL) team, has signed an endorsement deal for the company’s latest brand, Cariba Rum.

     

    This is the first major standalone deal for Gayle, the highest run scorer in the current IPL season, on the Indian brand endorsement pitch. The move is probably part of Mr Mallya’s multi-million dollar strategy to retain Chris Gayle, who has been eyed by rival teams. Mr Mallya’s Bangalore team bought Gayle for $560,000 just before last season and managed to retain him in the fifth edition this year.

     

    While Gayle’s IPL price remains the same, his overall package, including endorsement fee, may touch the maximum $2 million for an individual player in the T20 league. United Spirits, which also owns the Bengaluru team, didn’t disclose the endorsement fee but said the contract was for “more than one year”.

     

    Outside cricket, USL’s move to use Gayle to build a Caribbean rum brand is part of the company’s premiumization strategy aimed at checking the rapid advance of MNC rivals. Prestige and premium brands will contribute almost 60% of the company’s profits in the current fiscal, up from just under 10% in 2005.

     

    Mr Mallya, who had Caribbean business interests when he owned Berger Paints, is rolling out Cariba with a blend imported from the islands where rum was first distilled more than 300 years ago. Gayle, who embodies the Caribbean free spirit, may help United Spirits to develop a rum story closer to the original home. Cariba rum aims to tap the upgrading rum drinkers in a market where most brands in the flavour category (barring exceptions like Bacardi) are regular and economy priced.

     

    “Gayle is the best fit as brand ambassador for a rum brand. Dark, brooding, and hard-hitting – all these facets make for great rum,” said brand consultant Harish Bijoor. “However, sportsmen and alcoholic beverages have always been a question mark in the minds of people. But then, Mr Mallya knows the cricket story,” he added.

     

    Source:The Economic Times

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    Photograph: Fotocorp