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Tag: Chris Gayle Mumbai Indians CSK IPL RCB PepsiCo Fair & Lovely Titan Fastrack TVS Sports Motorcycle

  • Campaign celebrates spirit of Mumbai and camaraderie of teams

    MI rolls out red carpet to welcome IPL Family

    By Our Staff

     

    With the Indian Premier League (IPL) 2022 season set to witness 55 matches be held in Mumbai, five time champions Mumbai Indians have splashed huge hoardings covering the entire city to welcome the fellow nine franchises.

     

    A dash of yellow to ‘Welcome Chennai Super Kings – Whistle Podu Dil Khol Ke,’, while Kolkata Knight Riders are welcomed to the city with their iconic ‘Korbo Lorbo Jeetbo Dil Khol Ke slogan. The #WelcomeDilKholKe billboards, customised to each of the visiting teams, have been set up across key locations in the city, uses a creative rendition to bring alive the spirit of sports, excitement and affection.

     

    Said an unnamed Mumbai Indians spokesperson: “The billboards installed across the city capture the creative expressions of the spirit of Mumbai – the city of dreams which welcomes every individual to its land of opportunity. We, Mumbai Indians are a reflection of the city, its ethos and this campaign is a tribute to the warmth of the people of Mumbai in welcoming all the franchises of our IPL family.

     

    “With IPL back in India and in Mumbai, Mumbai Indians look forward to welcoming its loyal blue & gold Paltan back to the stadiums. We take pride in having one of the most passionate fan army –  the Paltan who have backed the team for a decade and more with their unrelenting energy and enthusiasm.”

     

  • Some names are enough to get brands instant recognition. Listed are 5 players whose's brand equity brands can benefit from

    The Anchor: 5 IPL players brands can ride on this season

    By Tuhina Anand

     

    1. Sachin Tendulkar:

    Good ole Sachin is the God of cricket even if the man himself has been telling everyone around that he is just Sachin. With his 100th 100, brand Sachin is in news. His handing over the baton of Mumbai Indians to Harbhajan Singh to concentrate on the game once again shows that for Sachin the game always remains his utmost priority. He is dependable, trustworthy and what we call ‘lambi race ka ghoda’ which he has proved time and again.

     

    2. Mahendra Singh Dhoni:

    Captain Cool has a lot riding on his shoulders. Having led CSK to re-create the IPL magic and win IPL 4, all eyes are him once again. MSD is picture of poise under duress and that’s a great attribute that brands can cash on.

     

    3. Chris Gayle:

    Return of the prodigal, that’s how Gayle’s IPL 4 stint can be aptly summed. He entered RCB last year as a replacement in the middle of the series and then created ripples by leading his team to the finals. This year Mumbai Indians were keen on having him on their side though RCB managed to retain him. Being among one of most recognized and popular players of IPL, his brand equity is currently high, which brands can benefit from.

     

    4. Virat Kohli:

    The 23-year old is already hot choice for brand endorsements. Being touted as dream player for ODIs, Kohli is being projected as a youth icon. He is endorsing around 10 brands including PepsiCo, Fair & Lovely, Titan Fastrack, TVS Sports Motorcycle among others. He still is behind Sachin and MSD in terms of number of endorsements so brands get on the Kohli brandwagon.

     

    5. Lasith Malinga:

    The Sri Lankan playing for Mumbai Indians has created quite a stir with his unruly locks and fierce bowling style. He is amongst the most popular faces of IPL and his quirks and style only adds to his appeal. Malinga, the name is enough for brands to get instant recognition.