MxMIndia

Tag: Chivas Regal

  • New campaign celebrates the spirit of collaborative partnerships

    Chivas unveils the power of shared success in its latest campaign

    By A Correspondent

     

    Chivas Regal has released its new India-specific ad campaign titled ‘Win the right way’. The campaign continues to drive the brand belief of shared success through a 360-degree communication across digital, TV, print, outdoor platforms.

     

    Said Girish Patil, General Manger- International Brands, Pernod Ricard India: “We are excited to share the latest communication by Chivas which continues to inspire the new generation who desire to make a positive impact on the world and who truly believe that success tastes best when shared and celebrated together.”

     

    The campaign, orchestrated by Ogilvy, saw the coming together of talents like Director Bharat Sikka, DOP Antonio Paladino, Production Designer Sebastian Krawinkel and Styling by Savio Jon.

  • Chivas has signed up Farhan Akhtar, multitalented Bollywood actor, producer and director, as the brand ambassador for this campaign

    Chivas Regal unveils India brand campaign with Farhan Akhtar

    By A Correspondent

     

    Chivas Regal announced the launch of its new, India specific brand communication themed on the brand tagline ‘Live with Chivalry’, with ‘Win the Right Way’ as the latest expression. Chivas has signed up Farhan Akhtar, multitalented Bollywood actor, producer and director, as the brand ambassador for this campaign.

     

    Win the Right Way communicates Chivas Regal’s brand values, and aims to inspire a new generation to achieve success whilst making a positive impact on the lives of others. It also stands true to the brand’s philosophy of “succeed as gentlemen”- how success is beyond material gains and is about enriching lives of others. It emphasizes that true success lies less in its clichéd symbolism and more in its impact on the world.

     

    Speaking on the association, Kartik Mohindra, Business Head – International brands, Pernod Ricard India, said “We are very excited to launch the new India centric Chivas campaign that is aimed to provoke the desire of the new generation to make a difference and take people along in their journey of success. For the campaign we have brought on board Farhan Akhtar as the brand ambassador for Chivas. Farhan truly embodies the brand values and philosophy as he is not just a successful individual but he has steered numerous social initiatives to make a difference in society.”

     

    On becoming the new brand ambassador, Farhan Akhtar stated, it’s very important for him to find synergies with his brand associations and he truly believes that it’s difficult for success to be just a single person’s journey and it’s important to respect and recognize the contribution of people across the board.

     

    The new 360 degree marketing and advertising campaign will be integrated across electronic, print and digital media on November 05, 2015.