MxMIndia

Tag: Chirag Gander

  • The agency will handle social media platforms and direct marketing

    The Minimalist partners InterMiles for digital

    By Our Staff

     

    Digital creative agency The Minimalist has been accorded the digital creative mandate of InterMiles, a travel and lifestyle rewards programme (part of the Etihad Aviation Group). As its creative partner, The Minimalist will handle InterMiles’ Social Media Platforms and Direct Marketing across digital touchpoints.

     

    Chirag Gander
    Chirag Gander

    Speaking on the new win, Chirag Gander, Co-Founder, The Minimalist said: “We are thrilled to partner with InterMiles on expanding their digital journey across various digital and social platforms. As a digital first creative group company, we have always believed in exploring new-age technology that syncs in with the changing tastes and preferences of the audience. We are very excited to embark on a new journey with InterMiles, who are the epitome of change and always come out successful through all odds, to create great synergy.”

     

    Ashish Dhruva
    Ashish Dhruva

    Added Ashish Dhruva, Senior Vice President, Marketing and Customer Engagement, InterMiles: “As a programme with 10 million plus member-base, we constantly aim at creating value for our members to ensure every transaction with us counts. With the ongoing digital transition taking across businesses, we were looking for an agency that could transcribe our growth plan into reality and The Minimalist perfectly fit the ask. We are impressed by the team’s creative drive as well as solution-oriented approach for our brand and are looking forward to establishing a mutually beneficial partnership. InterMiles is driven to make a difference in our members’ lives, and we are optimistic that The Minimalist will be an able partner in our journey towards achieving this goal.”

     

  • Will lead the overall digital communication across multiple touchpoints

    The Minimalist to partner IIFL Home Loan

    By Our Staff

     

    The Minimalist has won the 360-degree digital mandate for IIFL Home Loan. As part of the mandate, the agency’s responsibilities include framing digital creative strategies, strengthening brand positioning, and offering digital innovation for IIFL Home Loan’s online and offline campaigns.

    Chirag Gander
    Chirag Gander

    Said Chirag Gander, Co-founder, The Minimalist: “We are more than glad to be the preferred creative partner of IIFL Home Loan for their online as well as offline campaigns and to strengthen their digital presence. Creative Strategy is one of the most important foundations to establish an impactful presence across platforms dictated by a strong visual language. I am sure we will leverage our rich experience in the BFSI sector to take IIFL Home Loan to the next level and contribute to their overall growth. We look forward to our association with IIFL Home Loan and grow with them.”

    Madhvi Gupta
    Madhvi Gupta

    Added Madhvi Gupta, Head of Marketing, IIFL Home Loan: “We are glad to have partnered with The Minimalist for scaling our digital presence. We found the team at The Minimalist a perfect match as someone who understands the long term vision for our brand. The ideas presented by them are fresh and out of the box, something that sets us apart. We are thrilled to have them as our digital partner and look forward to a long term relationship with them.”

  • The accounts onboarded are a mix of retainers, projects, and international mandates most of which the company has won through multi-agency pitches

    The Minimalist reports onboarding 45+ new clients

    By A Correspondent

     

    The Minimalist, a five-year-old creative solutions group company based out of Mumbai and having presence in Bengaluru and Delhi NCR, has reported onboardingn over 45 new clients during the past few months of the pandemic. The accounts, notes a communique, are a mix of retainers and projects with 12 of them being international clients based out of US, Singapore, Hong Kong and UAE. The clients The Hindu, Airtel, Hotstar, Tata AIG, Home Centre, Phoenix Group, The Indian Express, HDFC Ltd, Saint Gobain amongst others. It may be noted that MxMIndia has not verified this claim of account wins.

     

    Chirag Gander

    Said Chirag Gander, Co-Founder, The Minimalist: “The Darwin Project is a step ahead for us at The Minimalist, wherein we ensure our team is updated and abreast with all the digital happenings in the world, this supports our company’s vision to march towards digital evolution. All these initiatives and employee incentives is our way of thanking our team for being with us in these challenging times and motivating and boosting their morale. Their contribution towards various projects has set a benchmark in the industry and we look forward to continuing serving our clients in this manner.”

     

    Sahil Vaidya

    Added Sahil Vaidya, Co-Founder, The Minimalist: “Despite a challenging start to the fiscal year, I am extremely proud of how the leadership team at The Minimalist has demonstrated agility and customer focus to emerge stronger than before. With an addition of 45+ esteemed clients, we have managed to build a very strong suite of offerings in the digital space. That, combined with our signature provocative approach has driven the topmost brands to experience massive business impact in our projects, be it driving online business through digital product development (web/mobile apps) or scaling brand presence across channels. Covid-19 and Digitalisation have been big turning points for the industry and we’re well poised to rapidly scale up in the coming years.”

     

     

  • The festive campaign is titled #CelebrateWithHyatt

    Minimalist launches celebratory campaign for Hyatt

    By A Correspondent

     

    The campaign #CelebrateWithHyatt seeks to give a wholesome Hyatt touch to patrons celebrating their travel with Hyatt properties

     

    Creative agency Minimalist was retained by Hyatt to produce a festive campaign titled #CelebrateWithHyatt.

     

    Said Gaurav Kulshreshtha, Director of Digital from the Hyatt group: “The campaign is a huge milestone in terms of offering a Hyatt experience to all our patrons and travellers who holiday with such style and aplomb. We are very positive and excited about our collaboration with The Minimalist and look forward to a meaningful and impactful creative result.”

     

    Chirag Gander

    Commenting on the campaign, Chirag Gander, Co-Founder and Director, The Minimalist added: “We at the Minimalist are very thrilled with this association with the Hyatt chain of hotels, which is one of the best places endorsed by travel patrons. With modern day travel evolving from mere destination-hopping to creating experiences and making memories, #CelebrateWithHyatt is a very heart-warming campaign to bring out the best of all travel experiences.”

     

     

  • The company undergoes a major rebranding exercise

    Cogoport hires The Minimalist as its branding agency

    By A Correspondent

     

    Leading online international freight exchange Cogoporthas hired The Minimalist as its branding agency. The new branding agency has helped Cogoport launch its new brand identity that culminates the brand’s vision and promise.

     

    While sharing the news of the logo unveiling, the Founder & CEO of Cogoport, Purnendu Shekhar said: “Our new brand identity makes it possible for us to share our vision and promise in one story. Our brand is now refreshed, connected and closer to engage with our clients where we expect a deeper impact on our business. It is the sense of simplicity, style, and concept that brings a resourceful optimism in the connected world today. We’re looking at scaling to greater heights with innovation, enabling tech and understanding the diversity of our business.”

     

    Added Chirag Gander, founder of The Minimalist: “When we looked at designing the logo, we went in circles – trying to understand the objective of the brand. But when we realized there was this one story that resonated with the brand so accurately, we couldn’t help but notice a culture building out of the identity.”