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Tag: Chimp&z Inc

  • The agency will help the brand get increased visibility

    Chimp&z Inc bags PR mandate for Cossouq beauty e-services

    By Our Staff

     

    Cossouq, online cosmetics and beauty marketplace, hands over its PR mandate to Merge Infinity’s full-service independent agency, Chimp&z Inc. As part of the mandate, the agency will focus on providing end-to-end PR solutions to help the brand get increased visibility.

     

    Said  Meet Jatakia, Director of Branding & Marketing at Cossouq: “At Cossouq, we place a high value on building an equal and inclusive environment. We’re working towards creating a world void of all those gendered, age-restrictive, and regressive shackles around self-expression. And, when you have common core values & ideals, the collaboration becomes a lot more rewarding. With sustainability & inclusivity at the forefront of our business, we knew hiring Chimp&z Inc as our PR agency would be a no-brainer.”

     

    Added Sumitro Sircar, Associate Business Director- PR, Chimp&z Inc: “It’s honestly a privilege to be associated with a brand that is so in tune with what it stands for. With its strong values and ideologies, Cossouq I believe is well on its way to becoming a groundbreaking e-com platform and will surely bring disruptions in the beauty industry. We will ensure Chimp&z Inc’s PR expertise will help Cossouq get the right spotlight it deserves so it can reach the right audiences through the right media.”

     

  • To digitally amplify the institution's community-first initiatives

    Chimp&z Inc bags mandate for Tata Steel Foundation

    By Our Staff

     

    Chimp&z Inc, digital advertising and marketing agency from the house of Merge Infinity Global, has won the digital and creative mandate for Tata Steel Limited’s wholly owned charitable trust, Tata Steel Foundation. The account was won post a multi-agency pitch and will be handled by the agency’s Gurugram and Mumbai offices.

     

    As per the mandate, Chimp&z Inc will be responsible for increasing the online visibility of Tata Steel Foundation, reinforcing its growth goals and new CSR initiatives by strategically leveraging various digital platforms.

     

    Shuvra R
    Shuvra R

    Said Shuvra R, Communications, Tata Steel Foundation: “Our presence across the social media domain is aimed at opening meaningful windows of learning, cross-pollination of ideas, and spaces of collaboration. We appreciate the emerging social media platforms as instruments of change and a builder of ecosystems by themselves. Tata Steel Foundation is, therefore, happy to partner with Chimp&z Inc in this endeavor and we look forward to an encouraging journey ahead.”

     

    Ashish Duggal
    Ashish Duggal

    Commenting on the win, Ashish Duggal, COO, Chimp&z Inc added: “Partnering with one of India’s finest solutions-oriented foundations is a big win for our team. In the attempt to live up to the vibrant legacy of Tata Steel Limited, it is of utmost importance to elevate the communication of Tata Steel Foundation digitally. With a collective experience of 9 years in social media management, our dedicated team will aim at creating a mark for the programs of Tata Steel Foundation by leveraging our team’s social media acumen. As we extend our digital frontiers, we look forward to magnifying their digital presence and providing effective social media outcomes through our strategic expertise.”

     

  • To focus on expansion across key business verticals

    Chimp&z Inc elevates Ashish Duggal as COO

    By Our Staff

     

    Ashish Duggal
    Ashish Duggal

    Chimp&z Inc, tge digital marketing agency, has elevated Ashish Duggal, erstwhile Vice President – Growth & Operations to the role of Chief Operating Officer of the company effective from April 2022. In his new role, Duggal will focus on accelerating the agency’s expansion across key business verticals by adding new revenue streams and will continue to report to the group founders – Angad Singh Manchanda and Lavinn Rajpal.

     

    Lavinn Rajpal & Angad Singh Manchanda
    Lavinn Rajpal & Angad Singh Manchanda

    On the elevation, Manchanda and Rajpal said: “Ashish is a thinker with an acute understanding of our clients’ evolving requirements. He has a track record of harnessing creativity in all its forms to deliver rapid growth and results.  His knowledge and erudition about the ever-changing digital market always came to fruition for the agency. We wish him the best for his new role and hope that he continues to deliver strategic solutions that will uplift Chimp&z Inc.’s success metrics.”

     

  • The agency will conceptualise and design digital creative strategies and communication

    Chimp&z Inc bags Autocar India creative mandate

    By Our Staff

     

    Haymarket SAC Publishing (India) Pvt. Ltd., a joint venture between Haymarket and Sorabjee Automotive Communications, has appointed Chimp&z Inc from Merge Infinity Global as the creative and ideation partner for Autocar India, Autocar Professional, and What Car? magazines. The accounts were won in a comprehensive pitch. The agency will be conceptualizing and designing the brands’ digital creative strategies and communication. The scope also entails positioning, creating guidelines and assets, conceiving digital marketing and advertising campaigns for the brand. The account will be serviced from the agency’s Mumbai office.

     

    Said Hormazd Sorabjee, Editor of Autocar India and Director, Haymarket SAC: “The team at Chimp&z are a passionate bunch, high on energy and bubbling with creativity. It’s a pleasure working with a company that shares our values for producing the best possible content, and has a ‘can do’ spirit.”

     

    Commenting on the win, Angad Manchanda, CEO & Co-founder, Chimp&z Inc added: “We are thrilled to create unconventional digital content for a publication like Autocar India, acclaimed for its exceptional editorial content and production standards. Lavinn (co-founder) and I are both motorheads and have been ardent fans of the work Hormazd Sorabjee and his team pull off at Autocar India. We have aligned a dedicated team of motor enthusiasts who will be leading the brand here at Chimp&z Inc and we look forward to creating powerful pieces of work for the brands.”

     

  • To amplify the brands across Facebook and Instagram

    Chimp&z Inc wins marketing mandate for MuscleXP & Man Arden

    By Our Staff

     

    Merge Infinity Network’s integrated marketing agency Chimp&z Inc bags the digital marketing mandate for MuscleXP, a sports supplement brand, and Man Arden, a male grooming & skincare brand from the house of Emmbros Overseas Lifestyle Pvt Ltd. As part of the mandate, Chimp&z Inc will be responsible for amplifying the brands’ social media communication across Facebook and Instagram.

     

    On the association, Sahil Mehta, Director, Emmbros Overseas Lifestyle Pvt Ltd, said: “I have always believed that associating yourself with people of good quality always brings the best to you. I am immensely excited to associate with Chimp&z Inc as I know that they are the best ones to take our business a notch higher digitally. I personally have ingenuousness on Chimp&z Inc to amplify the brands’ social media communication across Facebook & Instagram. We want to reach as many people as we can and Chimp&z Inc are the foremost in the market to do so! Looking forward to working with just the best!”

     

    Commenting on the association, Angad Singh Manchanda, CEO & Co-founder, Chimp&z Inc said, “We’re excited to work with Sahil and his vision for both the brands. The game plan is to create recognizable social and digital strategies which back the brands’ key messages. Over the next few months, the team will be releasing a series of digital and social content plans to reach the brand’s targets which will starlight the brands and their USP to their desired target groups. Chimp&z Inc and Emmbros Overseas both have high ambitions, and their shared values and vision will lay the groundwork for an active partnership that will produce remarkable outcomes in the future.”

     

     

  • Orchestrates an ORM-first Christmas campaign

    Tata Sky Binge collaborates with Twitter

    By Our Staff

     

    Tata Sky Binge interacted with Twitterati with the aim of #SpreadingJoy through their Christmas ORM campaign. Within a span of a month, the brand responded to 500+ tweets by people from across the country, expressing gratitude and spreading joy & positivity.

     

    Commenting on the campaign, Angad Singh Manchanda, Co-founder & CEO, Chimp&z Inc said, “We conceptualized this campaign to bring joy to the world through meaningful, appreciative, and gratitude-filled Tweet responses. The campaign was heavy on ORM and our team pulled it off brilliantly. It was designed with only one aim – to spread the Christmas cheer!”

     

  • Will digitally amplify the brand’s messaging

    Chimp&z Inc wins mandate for The Derma Co

    By Our Staff

     

    Digital marketing agency Chimp&z Inc has won the social media marketing mandate for skincare brand, The Derma Co. Along with creating, managing, and executing end-to-end digital campaigns and strategies, the agency will also be responsible for social content and product photoshoots.

     

    Ghazal Alagh
    Ghazal Alagh

    On the association, Ghazal Alagh, Co-founder, The Derma Co., said: “Skincare has evolved over the years and consumers are looking for specialized products for their skin concerns that are safe and effective. The Derma Co. has a wide portfolio of science-backed skincare solutions with potent ingredients in the right concentration that will help our consumers to heal their skin from within and reveal their filter-free skin.  Chimp&z Inc resonates very well with our approach and through this partnership, we aspire to keep our audience engaged on social media and create a paradigm shift in skincare. We are delighted to partner with Chimp&z Inc for handling strategic and creative responsibilities for The Derma Co.”

     

    Angad Singh Manchanda
    Angad Singh Manchanda

    Commenting on the win, Angad Singh Manchanda, CEO & Co-founder, Chimp&z Inc added: “We are elated to work on creating powerful social communications for a brand like The Derma Co., which thrives on making the Indian market vocal, and top-notch in skincare solutions. Their AI-driven methods hold a lot of potential for advancement in the beauty care sector. The dedicated team at Chimp&z Inc is excited to work on their social media amplification front and aspires to achieve game-changing results. This will lay the foundation of a close partnership that can yield phenomenal results in the days to come.”

     

  • To enhance brand awareness on digital media

    Chimp&z Inc wins digital mandate for Astral

    By Our Staff

     

    Chimp&z Inc, the digital advertising agency from the house of Merge Infinity, was awarded the digital mandate for Astral Pipes, Astral Foundation, and Astral Adhesives. As per the mandate, the agency will be responsible for social media management, SEO, paid media and website maintenance for Astral Pipes and Astral Foundation.

     

    Kairav Engineer
    Kairav Engineer

    Said Kairav Engineer, Vice President – Business Development, Astral Limited: “Astral enjoys a great deal of trust and sizable equity in the Indian market. Always a step ahead with innovative products and smart solutions, Astral brands have been trailblazers in their respective industries. Our aim now is to amplify our digital communication with social media strategizing, video marketing, influencer marketing, and all the other upgraded digital tools. We look forward to enhancing Astral’s digital presence through this partnership.”

     

    Ashish Duggal
    Ashish Duggal

    Added Ashish Duggal, Vice President – Growth & Operations, Chimp&z Inc.: “We are thrilled to be associating with a group of brands that strive to set benchmarks with all their initiatives – the Astral Ltd. Chimp&z Inc’s integrated approach on the digital front clubbed with the brand’s efforts to serve consumers to the best of their abilities can be the inception of a strong alliance that delivers some remarkable work overtime.”

     

  • It featured internet star Yashraj Mukhate

    Tata Sky’s World TV Day campaign

    By A Correspondent

     

    Celebrating World Television Day, Tata Sky launched the campaign #YahaSabDekha conceptualised by Chimp&z Inc. The campaign featured an original mashup track from the internet and social media star Yashraj Mukhate.

     

    Commenting on the campaign Anurag Kumar, Chief Communications Officer, Tata Sky said: “Television is the primary platform of content consumption in India and has been a source of joy and entertainment for the nation. This World Television Day, we celebrate the anniversary of TV- our constant companion through decades and pay tribute to the evergreen days of entertainment which every generation can relate to. For the campaign #YahaSabDekha, we have partnered with Yashraj Mukhate to deliver our thoughts in the most trendy and distinctive style that syncs well with our social media savvy audience.”

     

    Added Angad Singh Manchanda, CEO & Co-founder of Chimp&z Inc: “The idea of collaborating with Yashraj Mukhate was in the pipeline for some time and World TV Day came as the right opportunity. #YahaSabDekha serves as a reminder to all of us that even amidst the plethora of options available for entertainment, the golden days of television remain unfazed and fresh in our memories. The song rendition is a testament to our childhood.”

     

  • It created a video by reaching out to 14 of its lifelong customers who have witnessed the #14YearsOfJingalala journey

    Tata Sky pays tribute to old customers on 14th anniv

    By A Correspondent

     

    August 8 marked the 14th anniversary of Tata Sky and to celebrate the milestone, Tata Sky in collaboration with Chimp&z Inc, created a nostalgic #14YearsOfJingalala, digital campaign honouring the allegiance of 14 of its patrons who have been the earliest customers of Tata Sky.

     

    Said Anurag Kumar, Chief Communication Officer, Tata Sky: “Our history of putting the customer first is evident through our network of long-term customers, many of which have been with us for over ten years. This anniversary, we wanted to relive the connections we have forged with our consumers through genuine and authentic testimonials that gave an overview of their journey with us. The responses received not only makes for a joyful and encouraging video but also makes us take comfort in the fact that we have made a positive difference to their lives and earned their loyalty for life.”

     

    Added Angad Singh Manchanda, CEO and Co-founder, Chimp&z Inc: “We went by the thought that a significant milestone like the 14th anniversary of Tata Sky needed to be upheld with a campaign that brought out the real essence of the brand. And what better way to do that than to reach out to those people who have experienced the service and quality of the product first hand. The #14YearsOfJingalala campaign video is like beautiful memorabilia to be cherished. The people featured in the video are not only consumers but brand custodians and have been endorsing the brand in their own little way.”

     

     

  • The agency has partnered with the UK-based EdTech startup for a 360-degree mandate, comprising tech, communications, branding and PR

    Chimp&z Inc bags AceTute mandate

    By A Correspondent

     

    AceTute, an EdTech startup by Theseus Global (Education) Ltd, has awarded its branding, creative and digital mandate to Chimp&z Inc, post a multi-agency pitch. The agency will act as a launchpad for the product in India by providing technology and digital marketing solutions. The account will be handled from the agency’s headquarters in Mumbai.

     

    Angad Singh

    Commenting about the partnership, Angad Singh Manchanda, CEO & Co-founder of Chimp&z Inc said: “AceTute is not just another win for the agency. Here’s a chance for Chimp&z Inc to build a brand for a digital universe. It is an opportunity for us to think holistically for a brand and get it ready for a digital-first economy. Together with the visionary team at Theseus Global (Education) Ltd, we aim to create a product which not only delivers to the objective but also leaves a memorable experience behind for its consumers. We plan to create a strong player in the education sector of the country and look forward to launching the product on a global platform soon.”

     

     

  • The full service digital-first agency has been retained for the third consecutive year

    Chimp&z Inc retains digital mandate of Spartan Poker

    By A Correspondent

     

    Chimp&z Worldwide has announced that it has retained the digital mandate of online poker gaming portal, SpartanPoker.com. As per the new mandate, the Mumbai office of Chimp&z Inc will continue thee digital and content duties for the brand and will also be working on the upcoming IPC (Indian Poker Championship) campaign during the month of September, this year.

     

    Lavinn Rajpal

    Said Lavinn Rajpal, Co-founder & COO, Chimp&z Inc:“Spartan-Chimp&z Inc partnership goes a long way. We are happy to retain one of our most challenging digital marketing clients and look forward to creating content that helps revolutionize the skill game’s presence in India over the coming years.”

     

    Added Anuj Barasia, Marketing Vice President, Spartan Poker: “Chimp&z Inc has always been a reliable agency and with the same commitment and enthusiasm, we look forward to climbing up to being India’s largest poker community together.”