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Interactive Avenues, the digital arm of IPG Mediabrands, has joined forces with Chhanv Foundation, a non-profit organisation, for an initiative in support of acid attack survivors.
Expressing solidarity with the cause, Shantanu Sirohi, COO, Interactive Avenues, said: “We firmly believe in using our craft to make a difference not just to clients, but also to communities. Through this initiative, we wanted to boost Sheroes Hangout Cafe’s visibility, attract more patrons, and raise funds for the rehabilitation of acid attack victims.”
Added Alok Dixit, Founder, Chhanv Foundation: “Our mission is to Stop Acid Attacks and create a more inclusive society where survivors are supported, respected, and given the opportunity to thrive. Heinous crimes like acid attacks can be reduced through public awareness campaigns, and our collaboration with Interactive Avenues marks a significant step in that direction.”