MxMIndia

Tag: Chetan Mahajan

  • Will provide overall strategic counsel for the sportsbike

    The Mavericks wins Ultraviolette mandate

    By Our Staff

     

    The Mavericks India has won the national communications mandate of the electric mobility high speed sportsbike brand – Ultraviolette. As part of the engagement, The Mavericks will provide integrated communications and end-to-end campaign planning and execution across all media platforms, and overall strategic counsel for the brand.

     

    Confirming the appointment, Narayan Subramaniam, Founder and CEO, Ultraviolette said: “Ultraviolette is delighted to bring on board The Mavericks as our strategic communication partners. We are a dynamic team, incepted with a vision of creating top-of-the-line mobility solutions driven by innovation, progressive design and energy-efficient technologies. And as we partner with The Mavericks, we are certain their robust team, creative ability, and deep understanding of the brand and consumer ecosystem will be a gamechanger in our journey with communications.”

     

    On winning the PR mandate, Chetan Mahajan, CEO, The Mavericks, added: “We are thrilled to be the chosen partners of Ultraviolette, and the win is a testament of the strength of our diverse offerings, storytelling expertise and consistent client engagement experience. Intending to transform the mobility space globally, Ultraviolette is a visionary brand that exemplifies disruptive innovation and design. We look forward to crafting high impact integrated campaigns to build resonance with consumers and other stakeholders.”

     

  • Prema Sagar will continue to serve as an advisor and mentor in India

    Hill+Knowlton Strategies announces leadership change in India

    By A Correspondent

     

    Kavita Rao

    H+K Strategies has announced that Kavita Rao has been named Interim Chief Executive of H+K Strategies India, effective immediately. Current India CEO, Chetan Mahajan is leaving to pursue personal interests.

     

    Commenting on the executive shift, Jack Martin, Global Executive Chairman and CEO, said: “We welcome Kavita Rao, who brings a wealth of knowledge and experience in the areas of Strategic Public Relations and Corporate Communications. Kavita will be working closely with me and my team as she moves our India operation forward.”

     

    “To achieve success in today’s business environment,” Martin continued, “companies must look beyond traditional sources of insight and advice. At Hill+Knowlton, we believe in the importance of the public; we also understand how to use this powerful platform to leverage our wisdom in clear and actionable ways – regarding management, finance, law and other core areas of interest to our clients.”

     

    Regarding India, one of the largest and most dynamic communications markets in the world, Martin said: “We believe that we have the knowledge and the expertise to play a significant role in India, and Kavita is joining us at a very interesting time in terms of our going-forward prospects. In recognition, Kavita will be working directly with me over the next few months to deliver on our shared vision for H+K in India.”

     

    Prema Sagar

    “I also want to acknowledge and personally thank Prema Sagar, Vice Chair, Burson-Marsteller Asia Pacific & Principal/Founder of Genesis Burson-Marsteller, who has played a key role during this transition,” Martin added.

     

    Sagar will continue to serve as an advisor and mentor in India.

     

     

  • Thomas comes with nearly two decades of experience in the Indian media and entertainment sector

    H+K Strategies hires Usha Thomas for M&E clients Sony & Times Network

    By A Correspondent

     

    Usha Thomas

    Hill+Knowlton Strategies (H+K) has appointed Usha Thomas as Client Services Director. Based out of Mumbai, she will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special emphasis on the agency’s Media and Entertainment (M&E) clients.  Thomas, a former journalist, has spent the last decade-odd with Zee and Star India.

     

     

    Chetan Mahajan

    Speaking on the appointment, Chetan Mahajan, President and CEO, H+K India said: “We have one of the largest portfolio of clients in the media and entertainment space. As preferred partners to large M&E conglomerates like Sony Entertainment Television and Times Network among others, our advisory expertise and execution capabilities are industry-leading. With Usha on board adding to our deep domain expertise, coupled with micro-vertical strategy, our ability to craft compelling domain-specific communications goes from strength to

     

    Added Vivian Lines, Global Vice Chairman, Hill+Knowlton Strategies: “Media and Entertainment has been one of the fastest growing sectors in India, set to outpace Indian GDP and also outshine global M&E growth. The sector has been proactive in embracing new technology and digitization, thus opening up multiple avenues for integrated marketing communications to play a significant part in future growth. We are delighted to have Usha join us to lead even greater opportunities within this space, as well as bring her expertise to bear across our full client portfolio.”

     

     

  • Hill+Knowlton Strategies India is known for their expertise and strength across sectors, especially BFSI, Entertainment IT / ITes, Technology, Manufacturing and Start-ups

    Hill+Knowlton Strategies bags PR mandate of Unisys

    By A Correspondent

     

    Unisys India, a company that specialises in providing industry-focused solutions integrated with leading-edge security to its clients, has awarded its India PR mandate to Hill+Knowlton Strategies.

     

    Commenting on the partnership, Shankar Venkatraman, Senior Director, Strategy, Marketing & Communications, Unisys said: “The IT industry is currently at a transformational phase in India and our actions at this juncture will define its contours for years to come. This is why it is now more important than ever for us to communicate right – to all our stakeholders. The right message at the right time in the right way and to the right audience. Keeping this thought in mind, we needed a communications partner who has a global presence with an in-depth understanding of the current market situation and can strategically advise us on our communications approach. We are confident that Hill+Knowlton Strategies, with their strong expertise and thorough understanding of our requirements, will be a perfect PR partner for Unisys India. We are delighted to work with them to create powerful content and strengthen our presence in the Indian market.”

     

    On the win, Chetan Mahajan, President-India & South Asia, Hill+Knowlton Strategies, said: “We are delighted to be the strategic PR partner of Unisys India. At Hill+Knowlton Strategies, our aim is to curate stories around Unisys India’s role and capabilities in developing security solutions for their clients in government, financial services and commercial market. We are committed to walk along with them in their pursuit to achieve business goals through our integrated communications approach and our rich, insightful experience in this field.”

     

  • The communication mandate spreads across all the verticals including Bollywood music, international, Pop and more

    Sony Music appoints Hill+Knowlton Strategies to handle PR mandate

    By A Correspondent

     

    Sony Music Entertainment India has appointed Hill+Knowlton Strategies as its agency for Public Relations in India. Commenting on the appointment, Sanujeet Bhujabal, Marketing Director, Sony Music India said: “Hill+Knowlton’s approach coupled with their understanding of the media landscape made them a stand out choice for us. We are looking forward to the passion and enthusiasm of the team as we collectively work towards achieving our business goals.”

     

    Added Chetan Mahajan, President-India & South Asia, Hill+Knowlton Strategies: “Storytelling has undergone a major transformation in multichannel, multi devices, less attention giving digitally savvy user era. Sony Music is a renowned name in the record label business and we are delighted to partner with them and use our insights to engage with audiences directly and in a very compelling manner. The management team at Sony Music has a very clear vision for the brand in India and we will engage in seamless integration of message harmonized across audiences and across media.

     

     

  • The appointment will see Hill+Knowlton Strategies roll-out integrated communications solutions

    Hill+Knowlton Strategies wins mandate for Pogo

     

     

    Following a competitive multi-agency pitch, Hill+Knowlton Strategies has been awarded the public relations business for Pogo, Turner International’s children’s channel in India.

     

    The appointment will see Hill+Knowlton Strategies roll-out integrated communications solutions for Turner Broadcasting’s kids’ entertainment channel, to drive greater engagement with families and children across India.

     

    Confirming the appointment, Siddharth Jain, Managing Director, South Asia, Turner International India Pvt. Ltd, comments, “Turner International India is delighted to bring on Hill+Knowlton Strategies as our strategic PR partner for Pogo. Their strong portfolio of brands, experience in entertainment, and thorough understanding of our market requirements gave us the confidence to award them this mandate. H+K presented a PR strategy that showed depth of strategic thought and creativity that was in sync with our goals for Pogo, and we are sure that this partnership will help in further building the brand in India.”

     

    On winning the PR mandate, Chetan Mahajan, President-India & South Asia, Hill+Knowlton Strategies, said, “Pogo is a leader in the Kids’ entertainment space in India and we are honoured and delighted that the channel has chosen us as partners to further their business objectives. This partnership is testament to the strength of our network and core expertise in the media and entertainment vertical and we are confident that we will drive the desired impact and outcome for Pogo.”

     

  • The new appointments are in-line with H+K's commitment to invest in a strong talent pool across all levels, notes a communique

    Hill+Knowlton Strategies India strengthens client servicing teams with key hires

    By A Correspondent

     

    Hill+Knowlton Strategies (H+K) has announced the appointment of four senior personnel to the client servicing teams. RohitVarier, Senior Account Director – Mumbai, Gina Ghosh, Senior Account Director – Mumbai, Nidhi Mehra, Account Director – New Delhi and Sriganesh Raman, Account Director – Chennai have joined the firm to enhance the client engagement and strategic advisory quotient for clients.

     

    Commenting on the appointments, India President and CEO Chetan Mahajan said: “I am delighted to welcome Rohit, Gina, Nidhi, and Sriganesh in to the H+K family. There’s a greater need to provide advice and senior counsel to clients in the challenging corporate environment and current digital milieu. With a wealth of rich and varied integrated communications experience, I am confident that these new hires will strengthen H+K’s position and further expand our growing client portfolio.”

     

  • Mahajan joins from MSLGroup where he has been Managing Director of 20:20 MSL and Publicis Consultants Asia

    Hill+Knowlton Strategies India appoints Chetan Mahajan as President & CEO

    By A Correspondent

     

    Hill+Knowlton Strategies India (H+K) has appointed Chetan Mahajan as President & CEO of H+K India (called IPAN earlier). Mahajan joins from MSLGroup where he has been Managing Director of 20:20 MSL and Publicis Consultants Asia.

     

    Mahajan takes over leadership of H+K from Radhika Shapoorjee who will continue to lead H+K India until Mahajan joins in the new year to ensure a smooth transition, and will then leave to pursue other opportunities.  Mahajan began his career at 20:20 Media where he worked as head of operations before 20:20 Media was acquired by MSL. After the acquisition, he led 20:20 MSL and Publicis Consultants Asia with a proven track record of business success working on high-profile clients. He has also served as the President of Public Relations Consultants Association of India.

     

    Said Vivian Lines, H+K Asia-Pacific Chairman:  “Chetan Mahajan is known for his ability to grow clients and nurture talent and I am delighted to welcome him to H+K.”

     

    Mahajan added: “I am proud to take over the leadership of Hill+Knowlton Strategies and I look forward to getting a deep understanding of our clients, our people, and our opportunities in order to build the business across geographies, sectors, and competencies, in particular strengthening content and creativity.”

     

    About the transition, Lines adds, “Earlier this year, Radhika advised me she would like to move on once we had identified a successor. She has been a strong advocate of H+K and our network and has worked with me throughout this process which strongly reflects the care and commitment she has brought to our staff and our clients throughout her time at H+K. I wish her the very best for the future.”

     

  • Rina's hire reinforces 20:20 MSL's standing as a preferred destination for top talent as well as being well-equipped to provide strategic and specialised counsel to its clients

    20:20 MSL appoints Rina Sen Goel as Sp Advisor- Ent’mnt & Cons Practice

    By A Correspondent

     

    Rina Sen Goel

    20:20 MSL has announced the appointment of Entertainment and Lifestyle PR industry veteran Rina Sen Goel as Special Advisor to its Consumer, Lifestyle & Entertainment practice.

     

    Rina who comes with a rich experience of 25+ years across journalism and PR, will work closely with teams across the offices of 20:20 MSL to help cater to agency’s aggressive plans of expanding its portfolio of Consumer, Lifestyle and Entertainment clients.

     

    Chetan Mahajan

    Commenting on the development, Chetan Mahajan, Co-MD MSLGROUP India said, “Rina brings valuable experience in managing strategic and award winning campaigns and will be an asset to 20:20 MSL’s team. Her knowledge of Consumer, Lifestyle and Entertainment industry will augment the Agency’s ability to support the expanding portfolio while leveraging market opportunities for growth”.

     

    In her earlier role as Senior Client Services Director/Practices Lead at Hill+Knowlton Strategies, Rina was responsibile for leading prestegious consumer and entertainment campaigns. With her career spanning over 25 years Rina got an opportunity to play multiple facets of communication and storytelling roles including being a journalist with The Times Group for over 8 years and Corporate Communciations and PR lead for Sony Pictures Networks India Pvt. Ltd for 5 years. She has consulted for some of world’s leading corporations including P&G, HUL, Colors – Viacom18, Tata Sky, Intel, Dolby, Godrej Industries, Marico, Skoda, Marriott International, Times Entertainment, & Hyatt Corporation among others.

     

  • Srini's hire reinforces 20:20 MSL's standing as a preferred destination for top talent as being well-equipped to provide strategic, specialised counsel to its plethora of clients.

    Srinivas Krishnan appointed Senior Advisor – Auto Practice at 20:20 MSL

    By A Correspondent

     

    20:20 MSL announced the appointment of Srinivas Krishnan, former Editor of Business Standard Motoring, as Senior Advisor to its Auto practice. Srinivas joins 20:20 MSL from Porsche, where he was Head of Press for the India market. He will work closely with the Auto practice across the offices of 20:20 MSL. Srinivas’ rich experience in media and communications will step up the quality of the agency’s engagement with its roster of auto clients through a combination of thought leadership and strategic insights.

     

    Commenting on the development, Chetan Mahajan, Co-MD MSL GROUP India said, “Adding a stalwart like Srini to our team shows our commitment to our clients to bring the best talent on board to deliver strategic counsel to their ever-challenging communication needs. Srini’s brings in-depth industry expertise and experience to the organisation, to help us fulfil our role as our client’s trusted advisors.”

     

    Prior to his stint at Porsche India, Srinivas co-founded the auto magazine Business Standard Motoring where he worked for over 15 years. Srinivas began his career in the advertising industry in copywriting and client servicing roles at Frank Simoes, Triton and Leo Burnett.

     

  • The wins include handling brands of Marico, Dimension Data, Swift Key, Saavn LLC etc

    20:20 MSL wins multiple clients in H1 2015

    By A Correspondent

     

    20:20 MSL has announced a series of new business wins across India. Teams from 20:20 MSL across Delhi, Mumbai, Bangalore, Pune, Chennai & Hyderabad collectively won 24 new business pitches over the past two quarters, demonstrating its creative and strategic leadership in delivering insight based integrated approach deigned to generate business impact for clients.

     

    Chetan Mahajan

    Commenting on the new business wins, Chetan Mahajan, Managing Director, 20:20 MSL & Co Managing Director MSLGROUP India, said: “Today brands need a strategic partner who can co-create and deliver effective result oriented campaigns. The investments we made in building integrated capabilities over the last couple of years have started to pay off. This, alongside our focus on building capabilities in research and insights makes us more relevant than ever, and the series of new wins stand as a testimony that more and more clients trust us to help them stay ahead of the curve”

     

    The wins include handling brands of Marico, Dimension Data, Swift Key, Saavn LLC etc.

     

  • Together, Chetan Mahajan and Amit Misra will jointly lead a united agency that comprises the key brands of MSLGROUP, 20:20 MSL, Publicis Consultants, Social Hive and Creative+

    Jaideep Shergill moves on as MSLGroup elevates Chetan Mahajan & Amit Misra to co-MDs

    By A Correspondent

     

    MSLGroup has introduced a new go-to-market strategy and has promoted Chetan Mahajan and Amit Misra to co-MDs of MSLGROUP in India. Together, Chetan Mahajan and Amit Misra will jointly lead a united agency that comprises the key brands of MSLGROUP, 20:20 MSL, Publicis Consultants, Social Hive and Creative+. They will report directly to Glenn Osaki, MSLGROUP Asia President. Meanwhile, Group CEO Jaideep Shergill will hand over his operational management responsibilities to Amit Misra and Chetan Mahajan effective Jan 1, 2015, and will move into a new consulting role working in partnership with MSLGroup India founder and Chairman Emeritus, Sunil Gautam. This new business venture will feature advisory for Indian start-ups, including M&A, investment strategies and mentoring young/smart entrepreneurs.

     

    “Chetan and Amit, together with the existing MSLGROUP in India leadership team, will take the agency to greater heights by implementing MSLGROUP’s new go-to-market strategy focusing on integrated and insight-based communications that is geared to impact our clients’ business goals,” said Glenn Osaki, Asia President, MSLGROUP.

     

    Together the co-MDs will lead the India rollout of MSLGROUP’s new go-to-market strategy and planning methodology based on insight, integration and impact. Chetan Mahajan and Amit Misra will also build synergies at the group level by breaking down silos, sharing resources, increasing talent development opportunities, driving thought leadership, and making strategic investment decisions that support key geographies, practices and innovation.