By Our Staff
As India marks her 77th Independence Day, K Raheja Corp has unveild a music campaign titled #PragatiKiDhun. It has been created by the real estate major’s inhouse corporate communications Team. The idea though, adds a communique, was born during an ideating discussion with its social media agency, The Small Big Idea.
Speaking on the musical’s launch, Cheryl D’souza Waldiya, AVP – Corporate Communications, K Raheja Corp said: “Through #PragatiKiDhun, we have endeavoured to capture the myriad everyday positive encounters that Indians experience with our brands. We have artfully woven distinct sounds from construction sites and each of our brands, harmonising them to weave in the melody of the iconic patriotic song Saare Jahaan se Accha. The purpose is to ignite a sense of patriotism, while highlighting the pivotal role that the real estate industry plays in propelling India’s advancement, beyond of bricks and mortar.”